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World Wide Web
Internet Explodes into
Our Daily Lives
Internet and Telegraph
• The similarities of the mass media
advancement are very intriguing.
• Samuel F. B. Morse invented Morse Code
a series of dots and dashes in the 1840s
• First media to travel over great distances
in matter of seconds
• Commercial use ended in 1999; replaced
obviously by more sophisticated media
Internet Emerges
• Steve Jobs and Bill Gates
• satellites aid in point to point; speed up
process
• What are we capable of sending via
internet today?
• Internet radio—only broadcast on the web
• Sound quality not as good
Building On-Line Audiences
• Forrester Research revealed core
ingredients necessary to build and
maintain a loyal on-line audience are
1)strong content 2)easy use 3)quick
download time and 4)frequent updating
• Newspaper chains linked all papers
together and formed “portal” starting point
for newspaper searches
MP3
• Damn you Lars!
• MP3 compression technology squeezes
information into smaller data files;
download very quickly
• Movies—litigating as well
• Netiquette
• Regulation? What do you think?