Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Social commerce wikipedia , lookup
Direct marketing wikipedia , lookup
Green marketing wikipedia , lookup
Consumer behaviour wikipedia , lookup
Mobile commerce wikipedia , lookup
Youth marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Product planning wikipedia , lookup
Sensory branding wikipedia , lookup
Mobile and Connected Consumers: The Opportunity of Digital Receipts Dr. Alexander Ilic Assistant Professor and Associate Director Auto-ID Labs University of St. Gallen / ETH Zurich March 19, 2013 Dallas, TX Mobile is dissolving the boundaries between online and offline shopping are dissolving Source: GS1 Physical Alexander Ilic, Auto-ID Labs ETH & HSG Mobile Slide 2 © ETH / HSG Digital The mobile consumer is connected and hungry for information How healthy do I live? ? Are there any regional alternatives? How sustainable is my consumption? Where does all my money go? What do my friends buy? How can I improve myself? > 80% of all purchases are already captured by retailer loyalty programs! Alexander Ilic, Auto-ID Labs ETH & HSG Slide 3 © ETH / HSG Disruptive character of digital receipts Source: Cosibon Online & visible Information Brands Products With digital receipts Online & visible Information Retailers Brands Products Retailers Products Offline & hidden Information Products and Digital Receipt Customer F&I * Friends, Family, other Customers Alexander Ilic, Auto-ID Labs ETH & HSG * Feedback & Intentions: includes everything from getting recommendations to sharing information about products, intended purchases etc. Slide 4 © ETH / HSG F&I * F&I * Self-quantified Customer & social network Smart phones link receipt data to individuals Source: Cosibon Alexander Ilic, Auto-ID Labs ETH & HSG Slide 5 © ETH / HSG Demo / Video of Pilot Implementation Source: Sutterlüty, Cosibon Alexander Ilic, Auto-ID Labs ETH & HSG Slide 6 © ETH / HSG Enabling new B2B2C opportunities and a dialogue around products Consumer Dashboard Retailer Dashboard Dashboard and mobile contact point MySpending ($, kCal, CO2, km, per category, over time) Comparison with past, peers, and friends Recommendations, sharing, rating My collections Explore alternatives Self scanning Direct and novel in-store marketing (e.g. flash coupons) Direct feedback and reality mining Control consumer spending patterns Value added services Dense brand world Reduce strategic threat Brand Dashboard Alexander Ilic, Auto-ID Labs ETH & HSG Source: Cosibon Product status levels and promotion Rich product data and product communities Direct feedback and reality mining Social network amplifications Cross online/offline promotions Slide 7 © ETH / HSG