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Roy Goni Senior Lecturer Program Pasca Sarjana Unika Atma Jaya Roy Goni - Marketing Inspirator Incredible amount of Attention The Latest News : Toyota surpassed GM in quarterly sales for the first time in history, selling a total of 2,35 million vehicles worldwide. New Hybrid-X Concept Roy Goni - Marketing Inspirator “ Why Toyota Won in Hypercompetitive World ? “ Roy Goni - Marketing Inspirator The Secret : “The Toyota Way” Roy Goni - Marketing Inspirator “The Toyota Way” Philosophy Process People Problem Solving Roy Goni - Marketing Inspirator “The Toyota Way” Roy Goni - Marketing Inspirator “The Toyota Way” Roy Goni - Marketing Inspirator 5 Core Values Challenge Kaizen Genchi Genbutsu Respect Teamwork Roy Goni - Marketing Inspirator Toyota DNA = Product Value Stream + People Value Stream Roy Goni - Marketing Inspirator Product Value Stream “ What the customer is willing to pay for ? “ Roy Goni - Marketing Inspirator People Value Stream “ What are the employee characteristics we know will result in our giving customers what they are willing to pay for ? “ Roy Goni - Marketing Inspirator Toyota Way + Local Environment + Purpose = Success Roy Goni - Marketing Inspirator Toyota’s DNA = Culture Roy Goni - Marketing Inspirator “ Operational Excellence” ( based on 4 P’s ) Roy Goni - Marketing Inspirator TPS Concept = Jidoka +Just-in-Time Roy Goni - Marketing Inspirator Roy Goni - Marketing Inspirator The heart of Toyota production System : Lean Thinking Roy Goni - Marketing Inspirator “ One thing you can’t recycle is wasted time “ ( Taiichi Ohno, Founder of TPS ) Roy Goni - Marketing Inspirator “ Confirm Failure with Your Own Eyes “ ( Taiichi Ohno, Founder of TPS ) Roy Goni - Marketing Inspirator The 14 Principles of the Toyota Way Roy Goni - Marketing Inspirator Based your management decisions on a long-term philosophy, even at the expense of short-term financial goals Roy Goni - Marketing Inspirator Create a continuous process flow to bring problems to the surface Roy Goni - Marketing Inspirator Use “ pull “ system to avoid overproduction Roy Goni - Marketing Inspirator Level out the workload ( heijunka ) ( Work like the tortoise, not the hare ) Roy Goni - Marketing Inspirator Build a culture of stopping to fix problems, to get quality right the first time Roy Goni - Marketing Inspirator Standardized tasks and processes are the foundation for continuous improvement and employee empowerment Roy Goni - Marketing Inspirator Use visual control so no problems are hidden Roy Goni - Marketing Inspirator Use only reliable, thoroughly tested technology that serves your people and process Roy Goni - Marketing Inspirator Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others Roy Goni - Marketing Inspirator Develop exceptional people and teams who follow your company’s philosophy Roy Goni - Marketing Inspirator Respect your extended network of partners and suppliers by challenging them and helping them improve Roy Goni - Marketing Inspirator Go and see for yourself to thoroughly understand the situation Roy Goni - Marketing Inspirator Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly Roy Goni - Marketing Inspirator Become a learning organization through relentless reflection and continuous improvement Roy Goni - Marketing Inspirator Continuous Improvement Never End Roy Goni - Marketing Inspirator Innovation Never End Roy Goni - Marketing Inspirator Innovation Never End Roy Goni - Marketing Inspirator Roy Goni - Marketing Inspirator effrey K. Liker, Couthor” Toyota Culture” “ The “ Human System Model “ is not a Silver Bullet .It’s a living process that comes from decades of learning, evolving, and growing “ “ Do not copy Toyota’s Model, but you might adopt many of Toyota’s principles and values “ Roy Goni - Marketing Inspirator “ You Cannot Copy Toyota’s System, but Must Evolve Your Own “ Jeffrey K. Liker, Co-Author “ Toyota Culture “ Roy Goni - Marketing Inspirator “ Never start with the idea of changing culture. Always start with the issue the organization faces; only when those issues are clear should you ask yourself whether the culture aids or hinders resolving the issues. Always think of the culture as your source of strength. It is the residue of your past success “ “ Edgar H. Schein, professor, M.I.T.Sloan School of Management Roy Goni - Marketing Inspirator QUESTIONS COMMENTS Roy Goni - Marketing Inspirator Thank You for Your Attention… Roy Goni - Marketing Inspirator