Survey
* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project
The Leading Online Social Network & Gaming Platform for the Latino Community Investor Presentation January 2011 Certain statements in this presentation and responses to various questions may contain forward-looking statements. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forwardlooking statements include changes in the public’s approach to social networking needs, competition, our ability to continue to enrich our website to attract users, unanticipated failure to reach our users, our users willingness to use the games and purchase enhancements, currency fluctuations, our ability to hedge risks, the development of payment systems outside of the U.S. and unanticipated factors which cause us not to collect our accounts receivable. Further information on the Company’s risk factors is contained in its filings with the SEC, including the Form S-1 dated December 29, 2010. Any forward-looking statement made by the Company in this presentation speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise. The contents of this presentation are copyright Quepasa Corporation 2010 & 2011. All rights reserved. QPSA 2 Stock Price (1/5/11) $12.14 Quepasa.com Registered Users Growth Avg. Daily Vol. (3 mo.) 95,820 (Millions) 52 Week Low/High $1.95-$13.70 Shares Basic/Diluted 1 15.2M/27.4M Public Float Market Cap. 1 27.2 9.4M 25.1 22.8 $184.4M Insider Ownership 11% Institutional Ownership1 10% 16.9 Jul 1 Includes 1.7M Shares Closed on 12-20-2010 Sources: 10-Q, Capital IQ, & Yahoo! Finance 18.7 Aug 20.7 Sept Oct 2010 Nov Dec QPSA 3 Leading online social network and gaming platform, focused on the Latino community 27.3M user base, growing at >2M per month, fueled by one of the fastest growing web demographics (Latino/Lat. American) Initiating monetization phase – generated significant revenue growth in 2010 Only known publicly traded social network Undervalued on a $ per user basis when compared to other recent relevant social network transactions QPSA 4 74% of the world’s Internet users regularly visit a social networking/blogging site 1 Facebook is the global leader: estimated 500M+ users 2 and $1B in revenue, driven primarily by advertising & promotions 3 Social networks targeting specific verticals/geographies continue to emerge Given their unique ability to message among connected users, social networks have become irresistible to marketers looking for more effective ways to deliver advertising & promotional messages U.S. Monthly Time Spent on Most Heavily Used Internet Sectors (in millions of hours)* 906 Social Networks/Blogs Games E-mail 407 329 176 Instant Messaging 160 Video/Movies 156 Search 138 Software Info 131 Multi-Category…111 Portals *Source: Nielsen, Apr 2010 1The Nielsen Company, “Asia Pacific Social Media Trends,” July, 2010 Nielsen Company, “Social Networks/Blogs…”, June 15, 2010 3 InsideFacebook.com, March 2, 2010. 2 The QPSA 5 Social Media Reach & Usage by Country Brazil ranks top in social networking usage: • 86% of Brazil internet users regularly use social media Apr 2010 (Home & Work) Social Networking / Blog Sites* % Reach Time per of Active Person Country Users (hh:mm) sites (#1 worldwide) 1 • 50% of Brazilian internet users regularly post messages on social networks 2 • Brazilian social network users on average have 231 friends and connections (#1 worldwide) 2 Momentum in Quepasa’s Brazilian user base: Brazil accounted for 24% new users in Dec. 2010 Quepasa.com has ranked the fastest growing social network in Brazil on a percentage basis 3 Mexico is 2nd Brazil 86% 5:03 Italy 78% 6:28 Spain 77% 5:11 Japan 75% 2:50 U.S. U.K. 74% 74% 6:35 5:52 France 73% 4:10 Australia 72% 7:19 Germany 63% 4:13 *Source: The Nielsen Company largest source of growth The Nielsen Company, “Social Networks/Blogs…”, 6-15-2010 Financial Times, 10-10-2010 3 Facebook Gold, Sept 2010 QPSA 6 1 2 Social Network Marketing Spend Combined advertising and promotional spending via Social Networks is forecasted to reach $38 billion by 2015, up 440% from $7 billion projected for 2010 1 Social gaming showing strong momentum Over 100 million social game users expected to drive nearly $1 billion in revenues this year Latin American social game users over index compared to other regions in online spend: Average Lifetime Value of loyal gamers is $300 in Latin America, compared to $258 in North America2 ¹Source: Borrell Associates: “The Social Networking Explosion: Ad Revenue Outlook” 2Source: Social Gold QPSA 7 History Founded in 1997 as a Latino online portal IPO in 1999 Raised >$100 million in 10 years Investment by Rick Scott Investments and MATT Inc. (Alonso Ancira) in 2006 New management in Q4 2007 Re-launched Quepasa.com as a social network in Q1 2008 Quepasa Operational Locations Los Angeles PRODUCT/BUSINESS DEV./MARKETING Hermosillo DEVELOPMENT West Palm Beach FINANCE/ADMIN/LEGAL New focus on developing a world-class technology platform QPSA 8 Unique Positioning Quepasa combines the best of the social web in an authentic Latino environment ... … serving the US, Latin America and around the world in English, Spanish and Portuguese. QPSA 9 TRADITIONAL SOCIAL NETWORK vs. Everyman’s tool Authentically “Latin” Rolodex of people you already know A place to discover and interact with new people Open, content/games dependent on third parties Closer relationships with content sources and viral distribution across social sites Daily Traffic Rank Trend Comparison 1 bebo.com sonico.com myyearbook.com quepasa.com ¹Source: Alexa.com QPSA 10 Monthly Unique Visits 27.2M total registered users (Millions) Added 6.6M new members in Q4-10, up 27% from Q3-10 12.4 14.4 16.0 16.3 17.4 16.4 Sept Oct Nov Dec 50.1M unique visits in Q4-10, up 34% vs. Q3 Currently adding 72K+ new members/day Jul New Registered Users 1.8 (Millions) 2.1 2.0 2.3 Monthly Page Views Aug 175 184 158 (Millions) 164 159 Aug Sept Nov Dec QPSA 11 2.2 134 1.4 Jul Aug Sept Oct Nov Dec Jul Oct Strong Traction Across all Latin America 24% Brazil 15% 6% 55% Relative Growth in Brazil User base @ 8/1/2010 5.3M Mexico August user growth 716K US % growth 13% User base @ 8/1/2010 1.8M August user growth 446K % growth 25% Mostly across the rest of Spanish speaking world KEY DEMOGRAPHICS Source: Facebook Gold, Sept 2010 60% Male Age: 18-43 QPSA 12 Advertisement Micro Transactions • Distributed Social Media (DSM) • Performance based pricing • Leverage QP viral tools • Social games on Quepasa • Social game ad placement • Publish on 3rd party platforms • User payments: ARPU • Agency/Brand $ QPSA 13 Quepasa DSM is a proprietary cross-platform distributed social media advertising solution, i.e., across Facebook, Twitter, Myspace, others Enables advertisers to target Latinos across major social networking sites by leveraging the user’s use of viral widgets, blogs and sharing tools to spread the brand message Contest winners are selected by who most effectively shares ad content with friends and family across the web Provides real-time ROI metrics at a low cost per impression Viral Advertising Across Major Social Networks of the World Wide Web Quepasa DSM Core Platform Sharing across social web and via email QPSA 14 Results: E-Target: 150,000 E-Score: 196,202 Engagement Ratio: 1:65 Each entry drove 65 engagement activities Viral Distribution: 66,598 shares across social web Media Comparison: UFC would have had to buy >98 million impressions at industry standard 0.2% CTR to generate the total engagements achieved by this campaign QPSA 15 $7.3M pipeline booked in 2010 Developing scalable version of DSM to be sold via resellers $7,300 DSM Contract Growth (Cumulative dollars in thousands) $3,800 $250 Feb-Apr 2010 Acapulco Tourism $550 $800 Apr-May 2010 Cozumel Tourism July-Sept 2010 Ixtapa Tourism Sept-Nov 2010 Primer Empleo Political Campaign Sept 2010 - Feb 2011 Mexico Eco Campaign QPSA 16 Sony Pictures TV Ad Sales Premier ad sales company in Latin America Ad base of >31M Latin American Households First integrated, cross-media platform expansion of Quepasa DSM Grupo Expansión A division of Time Inc. and largest Print/Digital Magazine Publisher in Mexico Reaches 11M viewers/users monthly Cable TV/Internet ad package ─ broadcastlinked to online promotions First Quepasa DSM print-to-digital crossplatform expansion Online promotions “Powered By Quepasa” iFrame drives traffic to Quepasa DSM Print/digital ad package provides print advertising linked to online promotions Online promotions “Powered By Quepasa” iFrame ─ drives traffic to Quepasa DSM 16 print properties & 7 Internet sites: 9 cable TV networks + on air & digital assets: Quepasa recently partnered with eGames, a leading developer and publisher of casual online games Five new social game titles to be added to Quepasa.com beginning in January 2011 Partnership also allows Quepasa to publish and distribute eGames titles to other third-party social media platforms, like Orkut and Facebook This introduces a new revenue channel for Quepasa as a social game distributor in the Latin American marketplace QPSA 18 Quepasa to leverage Social Gaming’s proven ARPU model 30% of installs become active 1.5% become paying users1 Average ARPPU - $10/month1 users1 Quepasa Social Game Portfolio Quepasa IP 3rd Party IP Uniquely positioned to act as both a platform for and distributor of games Monetization layers in place in Brazil and Mexico Q4 Games section redesign Q1 5-7 publishing partners in discussions PagSeguro (UOL) – BrazilgamemonetizationonOrkut ARPPU = Average Revenue Per Paying User Published to Distributed to 3 RD PA R T Y P L AT F O R M S 1Source: QPSA 19 Unique positioning & differentiated branding continues to fuel growth Distributed Social Media provides diversification from traditional advertising driven models Social gaming allows monetization of users with a proven ARPU model in a rapidly growing market Competing by adapting to a post-Facebook environment QPSA 20 Record revenues: $2.7M, up 135% over the previous quarter Record EBITDA: $1.4M vs. EBITDA loss in previous quarter. (See Quarterly Revenue Growth (in millions) important discussion about EBITDA in the appendix of this presentation) $2.72 5.2M new members, up 44% from 3.6M added in previous quarter, reaching a record 20.7M total members, unique visits exceeded 43M Ranked as fastest growing social network in Brazil on a percentage basis and second fastest in the world Introduced Quepasa DSM advertising campaigns for Ultimate Fighting Championship and Ley de Fomento al Primer Empleo Launched ‘SnapMeUp,’ a popular social game that generated betterthan-expected initial conversion rate and revenue per user $1.16 $0.34 $0.32 $0.05 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Partnered with Hollywood Creations to develop skill-based wagering games for Quepasa's Open Social Developer platform QPSA 21 Per User Valuation Basis Date & Source Implied Value Per User $500M raised via Goldman Sachs & Digital Sky valued Facebook at $50-$60 billion; Analyst peg at $100 billion CNBC, Jan. 3, 2011. Lou Kerner, Webush Securities analyst & cofounder of Second Sharers.com, said on the broadcast that Facebook would be valued at $100 billion if it were public $100-$200 105.7M users April 2010; $3.7B valuation per $200M raise Dec 2010 Users per Twitter April 2010; capital raise discussed in FT.com article Dec 23, 2010 $35 Series C $30M capital raise WSJ 11-29-10; Venturebeat.com 1129-10 $15 Telefonica $93 million acquisition El Pais; August 4, 2010 $14 Stock price, fully diluted shares outstanding, users at Jan 1, 2011 Yahoo! Finance, Jan 3, 2011; Company data $13 QPSA 22 Quepasa sold 1,753,329 shares of common stock at $7.50 per share for net proceeds of ~$12.6 million Primary use of proceeds : Expansion of social gaming platform (including through acquisitions) Facilitate continued development of gaming IP Other general corporate purposes Benefits: Allows accelerated investment and growth within the social gaming market ▪ Includes launching and monetizing culturally relevant social games within a Quepasa premium gaming channel Publishing these games on alternative audience networks QPSA 23 Quepasa is an online social network, focused on the Latino community Quepasa.com Registered Users Growth (Millions) Large & fast-growing membership base fueled by one of the fastest growing web demographics (Latino/Latin American) Only known publicly-traded social network Undervalued compared to recent transactions¹ Revenue momentum as monetization begins Seasoned management team: 50+ years combined experience in social network, web-based and technology businesses 15.4 16.9 18.7 20.7 22.8 25.1 27.2 Jun Jul Aug Sept Oct Nov Dec ¹Acquisition of Tuenti by Telefonica for $93MM (source: El Pais, 8/4/10), implying $14/user; Facebook valued at $125/user (source: Lou Kerner, Facebook $50 Billion Valuation; QPSA valued at $8.77/user (fully diluted as of 11-23-10) QPSA 24 Company Contact Mike Matte, CFO Tel. 1-561-650-8075 [email protected] Investor Relations Liolios Group Ron Both Tel. 1-949-574-3860 [email protected] QPSA 25 Senior Management & Advisors • John Abbott - Chief Executive Officer & Chairman 18 years of experience in Latin America Mergers & Acquisitions/Principal Investment/Management VP - JP Morgan Latin America Mergers & Acquisitions (1992 – 2005) Strategic & Financial Advisor to the Chairman of the Board of Altos Hornos de Mexico, S.A. (2005 – 2007) MBA from Harvard Business School • Michael Matte - Chief Financial Officer 17 years of experience as public company CFO CFO - Cyberguard, InTime Systems International and AmeriJet International Held Senior Audit Manager position at Price Waterhouse Certified Public Accountant • Louis Bardov - Chief Technology Officer More than 21 years of experience in software development and technology management Senior VP - Development, Customer Care and Customer Retention at Match.com, and VP of Internet Development • Brian Garrett – Vice President of Strategy of Business Development 8 years of venture capital experience specializing in early-stage tech/media Co-founder & Managing Director of CrosscutVentures 5 years experience as operator in early-stage Silicon Valley companies CommerceOne, Inktomi, Broadbase and Niku MBA from Stanford University Keith Rabios – Advisor, VP Strategy at Slide, former Exec at Paypal, LinkedIn; Early investor in Youtube; Sequoia Capital LP Kevin Hartz – Advisor, Co-founder/CEO of Eventbrite and Xoom; Early investor PayPal, Flixter David Sacks – Advisor, Founder and CEO of Geni and Yammer, former COO of PayPal QPSA 27 Weighted Average Exercise Price Shares Shares outstanding 11/10/10 13,471,168 Equity Raise closed 12/20/10 1,753,329 Options outstanding 7,727,401 $ 1.60 Warrants 4,465,000 $ 3.07 Fully diluted shares outstanding, est. 27,416,898 Stock Price, Jan 4, 2011 $ 12.95 Fully Diluted Market Cap, Jan 4, 2011 $ 355,048,829 Number of Registered Users (Dec 2010) Implied Value per User 27,244,332 $ 13.03 QPSA 28 QPSA 29 EBITDA is not a financial measure calculated and presented in accordance with U.S. generally accepted accounting principles (“GAAP”) and should not be considered as an alternative to net income, operating income or any other financial measures so calculated and presented, nor as an alternative to cash flow from operating activities as a measure of the company’s liquidity. Quepasa Corporation defines EBITDA as earnings (or loss) before interest expense, income taxes, depreciation and amortization, including amortization of non-cash stock-based compensation. Other companies (including the company’s competitors) may define EBITDA differently. Quepasa presents EBITDA because it believes it to be an important supplemental measure of performance that is commonly used by securities analysts, investors and other interested parties in the evaluation of companies in a similar industry. Management also uses this information internally for forecasting and budgeting. It may not be indicative of the historical operating results of Quepasa nor is it intended to be predictive of potential future results. Investors should not consider EBITDA in isolation or as a substitute for analysis of results as reported under GAAP. See “Reconciliation of GAAP Income (Loss) to EBITDA (Loss)” in the chart to the right for further information on this non-GAAP measure and reconciliation of GAAP Income (Loss) to EBITDA (Loss) for the periods indicated. QUEPASA CORPORATION AND SUBSIDIARY Reconciliation of GAAP Net Income (Loss) to EBITDA (Loss) For the Three Months Ended September 30, 2010 Net INCOME (LOSS) ALLOCABLE TO COMMON SHAREHOLDERS Interest expense Depreciation and amortization of property and equipment Amortization of stock based compensation EBITDA (loss) $ (346,048) 150,560 Per Basic Share Per Diluted Share For the Three Months Ended Per Basic and June 30, Diluted 2010 Share $ (0.03) 0.01 $ (0.02) $ 0.01 $ (1,907,749) 150,643 62,310 0.00 $ 0.00 1,580,590 $ 1,447,412 0.12 $ 0.11 $ 0.08 $ 0.08 $ 85,183 $ 1,516,322 (155,601) (0.15) 0.01 0.01 $ 0.12 (0.01) For the Three Months Ended Per Basic September and 30, Diluted 2009 Share $ (2,966,143) 141,372 130,527 1,580,919 $ (1,113,325) WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING, BASIC 12,982,326 12,963,227 12,729,261 WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING, DILUTED 18,614,946 12,963,227 12,729,261 For the Nine Months Ended Net INCOME (LOSS) ALLOCABLE TO COMMON SHAREHOLDERS Interest expense Depreciation and amortization of property and equipment Amortization of stock based compensation EBITDA ( loss) September 30, 2010 Per Basic Share Per Diluted Share $ (4,948,962) 450,762 $ (0.38) 0.03 $ (0.27) $ 0.02 $ 255,153 0.02 $ 0.01 4,704,692 461,645 0.36 $ 0.04 $ 0.25 $ 0.02 $ (0.23) 0.01 0.01 $ 0.12 (0.09) For the Nine Months Ended Per Basic and September 30, Diluted 2009 Share $ (8,069,096) 416,055 $ 394,030 4,119,773 $ (3,139,238) WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING, BASIC 12,951,513 12,722,412 WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING, DILUTED 18,643,195 12,722,412 (0.63) 0.03 0.03 $ 0.32 (0.25) QPSA 30