Download Alcon: Tears Naturale 2

Alcon: Tears Naturale
Omar Padilla
History
• Alcon, Inc. in 1945 in Fort Worth, Texas.
• Started as a small independent
pharmaceutical company
• Became a subsidiary of Nestle
Corporation in 1977
• In 2002 became an Independent
Corporation
Overview
• Offer a wide variety of eye care products,
including surgical, pharmaceutical, and
general vision needs
• Present in 180 countries, reaching 90% of
the globe.
• More than 1,800 dedicated employees for
R&D
R&D Investment
Overview
• Over 23,000 employees
• Ophthalmic pharmaceuticals, surgical
equipment, contact care products, dry eye
products and Ocular Vitamins
• Over 139 unique products
Awards/Mission
• In 2014 alone, Alcon was awarded six
different awards for eye contacts by the
EyeVote Readers’ choice awards
• One Mission: to provide innovative
products that enhance quality of life by
helping people see better.
Commitment to Client
• Continue to set new standards in eye care
• Patients are at the center of everything we
do and at the heart of our commitment to
helping people see better
• Our dedication to eye health is like no
other, over the next five years we plan to
invest $5 billion in R&D
Testimonials
Tears Naturale 2 Polyquad
• Provides soothing comfort,
a safe and comfortable
preservative, is gentle
enough for even sensitive
eyes.
• Commonly used to relieve
mild to moderate dryness of
the eye
• Contains no Benzalkonium
Chloride!
Tears Naturale Forte
• Contains TriSorb triple
demulcent technology to
retain moisture on the eye
and slow evaporation of the
tear film
• Designed to more closely
mimic your natural tears
• For moderate or severe dry
eye
• Guaranteed to provide relief
Demand
• #1 product in the artificial tears market
• We are so confident in our product we
offer a full money back guarantee.
• Target demographics: older adults, people
with allergies, arthritic conditions, or
vitamin deficiencies.
Demand
Market Share
Alcon
Novartis opthalmic
Allergan Inc
User Approval Ratings
Ratings
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
ALCON
NOVARTIS
OPTHALMIC
ALLERGAN INC
Ratings
Boston Consulting Group
Supply Chain Effectiveness
5
4
3
2
Allergan Inc
1
Novartis Opthalmic
0
Accuracy Teir 1
Accuracy Teir 2
Alcon
Alcon
Accuracy Teir 3
Accuracy Teir 4
Novartis Opthalmic
Allergan Inc
Key Points
Ours
Theirs
• Unique antibacterial
preservative (Polyquad)
• Use potentially toxic
preservatives: BAC or
Chlorebutanol
• Can be used safely on a
daily basis
• Stinging
• Only product that offers a
full guarantee
• No painful stinging
• Grows good cells
• BAC can damage cornea of
the eye
• No full money back
guarantee
• Serious eye infections are
possible
Setting the Standard, from Start
to Finish
•
In all phases of our business, Alcon demands uncompromising excellence.
•
Research and Development:
Alcon R&D utilizes a Core Team approach to product development and support,
bringing together experts in manufacturing, quality and safety, marketing, and
clinical and regulatory affairs, to ensure focused collaboration that helps move
products through thepipeline.
•
Manufacturing:
Through a comprehensive quality management system, we are able to test and
monitor all manufacturing processes. In addition, all of our products must pass
rigorous inspections prior to shipment.
•
Continuous Improvement:
By evaluating all systems governing the business, Alcon is better able to make
adjustments to increase effectiveness and efficiency. We constantly undertake quality
and productivity improvement projects in which we review objectives, audit results,
analyze data, and take corrective and preventative action to maintain high standards.
rd
3
Party Endorsements
• “One of the most safe eye products on the market.
All Alcon products have passed all our compliance
and safety tests with flying colors for 20 years
running” – Robert Myer FDA Safety and Quality
Control Department Director
• “Alcon has by far some of the safest, most
innovative products on the market” – American
Academy of Ophthalmology Director of US Safety
FDA Study
Safety Ratings Study
6
5
4
3
2
1
0
Eye Product Leaders
Alcon
Novaritis Opthalmic
Allergan Inc
Pricing
• “HypoTears” sells for $16.99
• Tears Naturale 2 sells for $17.99
• Refresh Plus sells for $19.49
• However none of the competitor offer a
full money back guarantee only Tears
Naturale 2!
Testimonals
Animal Welfare
•
When animal testing is required, Alcon
strictly adheres to guidance from
the Association for Assessment and
Accreditation of Laboratory Animal Care
International (AAALAC), through which
we are accredited. We also follow the
internationally accepted principles for
humane animal use in research:
•
Replace tests with non-animal testing
methods wherever possible and
appropriate.
•
Reduce the number of animals used in
each study.
•
Refine testing to use the least invasive and
painful methods feasible.
•
Respect is Alcon’s own addition to this
global standard. We believe it is vital to
respect the inherent integrity of the animal
and its contribution to our research.
Animal Welfare
Animal Welfare Policy
Alcon follows the Novartis Animal
Welfare Policy, which sets out the
principles that govern our approach
to animal welfare – principles that
frequently exceed the requirements of
local regulations. Read theNovartis
Animal Welfare Policy.
•
We ensure the ethical treatment of any animals
used for testing in our facilities:
•
All research requiring animal testing is subject to
the approval of, and monitoring by, a committee of
veterinarians, scientists and independent, thirdparty community members.
•
Alcon consistently receives exemplary ratings and
commendations on the conditions of our facility,
quality of animal care and overall animal health.
These are based on unannounced inspections
performed by veterinarians from the U.S.
Department of Agriculture (USDA) in accordance
with the Animal Welfare Act.
•
We support initiatives that reduce the necessity of
animal testing, such as the international
harmonization of toxicity. Introduced by
the International Conference on Harmonization
(ICH), this proposition reduced the requirement of
three similar tests needed for product approval in
the U.S., Japan and the EU to just one.
My Credentials
Personal Awards
• Salesman of The Year 2009,2010,2012,
and 2014
• Customer 100% approval award
• 25 time Salesman of the Quarter