Download nonverbal communication

DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR
: JIGJID.SH
DEPARTMENT OF BUSINESS
ADMINISTRATION
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
When conducting international business, it is
important to “build bridges.”
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
To describe the forms of nonverbal
communication
To discuss how culture affects nonverbal
communication
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
To identify methods for overcoming
communication problems and developing
effective messages
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Understanding the role of nonverbal
communication contributes to building strong
relationships.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
nonverbal
communication
sending messages without the
use of words
gift
an item given to convey good
will
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
bribe
an item or money offered to entice
the receiver to do something illegal
a person who relocates in a foreign
expatriate country to live and/or conduct
business
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
acculturation
the process of understanding,
adapting to, and operating in a
foreign culture
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Forms of Nonverbal Communication
Nonverbal
communication can
focus on facial
expressions,
gestures, and
posture.
nonverbal
communication
sending messages
without the use of
words
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Forms of Nonverbal
Communication
Signals that Send Nonverbal Messages
Cultural
factors
Methods of
communication
Specific business
activities
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Cultural Factors and
Nonverbal Communication
Nonverbal Cultural Factors
Numbers
Colors
Emblems
Smells
Personal appearance
and dress
Foods
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Numbers

In the American culture, the number 13
is unlucky.

In Asia the number 11 is considered
unlucky.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Emblems
Wearing a cross as a piece of jewelry does
not evoke much of a reaction in the United
States, but it might cause resentment in a
country such as Saudi Arabia.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Personal Appearance and Dress

There are different customs regarding
shaving around the world.

The Jewish and Israeli tradition requires
that a man must cover his head.

In the United States, men often remove
their hats while eating dinner.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Colors

In China and Taiwan, the color red
indicates celebration.

In Italy the color purple indicates
penance.

The color white can symbolize death in
some cultures.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Smells
A heavy dose of cologne might bother
people in some cultures.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Foods

Be aware of vegetarian cultures and
those that prohibit specific foods or
ingredients.

Know when you are being honored or
flattered when served a delicacy.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Nonverbal Methods
of Communication
Time
Eye
Contact
Nonverbal
Communication
Methods
Body
Contact
Silence
Space
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Time

Views on time affect punctuality, or
habits of being on time associated with
good or bad manners.

Dining and resting take place on
different schedules in other parts of
the world.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Silence

In Taiwan it is rude to sit quietly and
not maintain an active conversation.

In some countries silence may indicate
respect and attention.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Personal Space

In the United States, people tend to
stand far apart when they speak.

In Middle Eastern countries, standing
far away indicates distrust.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Body and Eye Contact

In many Arab countries, holding
hands is commonplace.

In the United States, failure to
make eye contact may be
considered rude or evasive.

In many Asian countries, looking
away while you speak is a sign of
respect.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Body and Eye
Contact
Relate What distance is
too close for you when
speaking to a new
acquaintance?
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Business Behaviors
in Other Countries
Building long-term business
relationships requires knowing about
behavior related to:
Major holidays
Giving and receiving gifts
Business visits and entertainment
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Major Holidays

All international business dealings are
affected by the holidays in other
countries.

Holidays may involve more than just
taking a day off from school or from
work.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Religious Holidays
Major Holidays
Secular Holidays
Fasting is important in many religions.
Most nations have a national holiday
similar to Independence Day.
Many Catholics do not eat meat on
Fridays during the season of Lent.
Some countries celebrate their history or
culture.
Muslims fast during the entire month of
Ramadan.
Some holidays require either giving or
eating food.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Giving and Receiving
Gifts
Common and acceptable gifts include:

Flowers

Pens
• Avoid giving flowers that are white
or yellow. In many countries, those
colors are associated with death.
Books
• In Germany red roses are
associated with a romantic
 Chocolates
attachment.

• Liquor is offensive to people in
Islamic countries.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Giving and Receiving
Gifts

In Japan and Asia, good manners
dictate bringing a gift when
meeting a business partner.

Do not unwrap the gift in front of
the gift giver.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Giving and Receiving
Gifts
There is a big
difference
between a gift
and a bribe.
gift
an item given to convey
good will
bribe
an item or money
offered to entice the
receiver to do
something illegal
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Giving and Receiving
Gifts
The careful study
of appropriate
business
behaviors is a
major part of
preparing to live
in another
country as
an expatriate.
expatriate
a person who
relocates in a foreign
country to live and/or
conduct business
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Giving and Receiving
Gifts
Preparing to
relocate to
another country
requires the
process of
acculturation.
acculturation
the process of
understanding,
adapting to, and
operating in a foreign
country
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Business Behavior
and Communication
Doing business internationally also
requires understanding two aspects
that relate to nonverbal
communication:
1. Major business protocols and the proper
steps for receiving business visitors
2. Business entertainment customs in
various parts of the world
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Business
Protocol
Typical Aspects of Business Protocol
Greetings and introductions
Acceptable and proper gestures
Use of names and titles
Gift giving
Business card etiquette
Conducting business meetings
Manners
Table manners
Type of dress
Visiting the home of a business
associate
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Business
Protocol

Before a meeting, learn about the businessperson and his or
her culture.

Know the proper greetings.

Know the proper forms of address.

Use appropriate gestures.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Conducting a Meeting
1.
Set an
appointment.
7.
Speak formally or
informally.
2.
Arrive at the
appropriate time.
8.
Make eye contact or
not.
3.
Arrange the office
and materials.
9.
4.
Make
introductions.
Signal that you have
reached or not reached
an agreement.
10.
Close the meeting and
say “good-bye.”
5.
Present gifts.
6.
Greet your
business
associate.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Business
Entertainment

Business entertainment should be
carefully planned.

The organizer should create a budget and
set a time for the event.

Account for differences in arrival
times, depending on the culture
involved.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Location
Selection

Arrange transportation for your guests.

Arrange for an appropriate reception of
your guests.

Select menu and beverage items
carefully.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Varieties of Business
Entertainment

As a visitor, you may find yourself
sitting on the floor rather that in a
chair at a table.

It may be necessary for you to arrive
with
a gift and to know how to receive a gift
gracefully.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
Successful
Communication
Tips for Successful Communication
Act appropriately in business meetings.
Understand the culture of the region you are visiting.
Understand that nonverbal communication involves sending messages without
words through time, silence, personal space, and body and eye contact.
Follow proper business protocols.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
3.2
1. What are the cultural factors that affect nonverbal
communication?
numbers, emblems, personal appearance and dress,
colors, smells, and foods
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
3.2
2. What are the basic differences in nonverbal methods
of communication across cultures?
There are differences in terms of time, silence, personal
space, and body and eye contact. Differences also are
found in major holidays, giving and receiving gifts, and
business meetings and entertainment.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH
3.2
3. How can an expatriate manager adapt to the
business behaviors needed to succeed in an
international relationship?
The expatriate manager should learn and understand
mayor business protocols and the proper steps for
receiving visitors as well as business entertainment
customs in other cultures.
DEPARTMENT OF BUSINESS ADMINISTRATION
INSTRUCTOR : JIGJID.SH