Download SEAN ENNIS Dr Sean Ennis has worked in the Department of

SEAN ENNIS
Dr Sean Ennis has worked in the Department of Marketing at the Strathclyde Business School in the
University of Strathclyde (Glasgow) since 1989. Prior to that he worked in the newspaper industry
and as a marketing research consultant.
His main research and teaching interests are in the areas of Sports Marketing and Retail Marketing.
His new book Retail Marketing Management (McGraw-Hill) will be published in 2015.
In 2007 he developed undergraduate and postgraduate programmes in Sports Marketing. A number
of his graduates have succeeded in achieving senior marketing positions in various areas within the
sports sector. He has worked and collaborated with a number of sports bodies, organisations and
clubs. These include: The Scottish Premier League, Celtic, Hearts, Hibernian, St. Mirren and
Aberdeen football clubs; the Scottish Rugby Union, Glasgow Warriors and Glasgow Rocks
Basketball team.
He appears on radio and writes for newspapers on various topics in the field of sports marketing.
Currently he also acts as the Director of the MBA Full-time and Part-time programmes in the
Strathclyde Business School. It is one of the few Business Schools in Europe to hold triple
accreditation.
CURRICULUM VITAE
Name: Sean Ennis
Date of birth: 27-11-1957
Nationality: Irish
Home Address: 45 Dudley Drive, Hyndland, Glasgow, G12 9RR
Email: [email protected]
Qualifications
Diploma in Advanced Marketing Techniques. Dublin Institute of Technology, 1979
BSc Mgmt (First Class Honours)
Dublin University 1979
Graduateship of the Marketing Institute of Ireland 1979
Master of Business Studies
University College Dublin 1980
Master of Arts
Dublin University 1986
PhD
Dublin City University 1997
Career
1980 – 1981
Marketing Services Executive – Irish Press Ltd.
1981 – 1984
Marketing Research Consultant – Self employed
1984 – 1989
Lecturer in Marketing at the Dublin Institute of Technology
1989 – 2002
Lecturer in Marketing, University of Strathclyde
2002 – present. Senior Lecturer in Marketing, University of Strathclyde
CURRENT ADMINISTRATIVE RESPONSIBILITIES
SEAN ENNIS
Director of the MBA Full-Time, Part-Time and Flexible learning programmes
• Marketing and promoting the programme
• Managing the structure and development of the programme
• Managing relationships with the student base
• Managing the preparation of documentation for accreditation exercises
• Developing and working with colleagues on curriculum development and structure
• Chairing the subject coordinators group with responsibility for providing leadership and
direction on curriculum development and design
• Active member of the MBA Executive Board – which has responsibility for the overall
strategic development and implementation of the MBA programmes
• Developing classes for online delivery and liaising with the Faculty IT Officer in
managing and developing the Virtual Learning Environment
TEACHING RESPONSIBILITIES / ACTIVITIES
• I teach Marketing Management on the MBA Full-time, Part-time and Offshore centres.
This is a core class on the programme.
• I teach Retail Marketing and Sports Marketing as elective subjects on the MSc and
Honours (UG) programmes
• I teach an online version of Retail Marketing Management on the VLE for the MBA
programme
RESEARCH RESPONSIBILITIES / ACTIVITIES
• Liaising with sports organisations and clubs and supervising dissertations which are
focused on the research needs of these bodies
• Attending conferences and presenting research papers.
• I have just completed the draft manuscript for a book on Retail Marketing Management.
This will be published by McGraw-Hill in February 2015.
PREVIOUS RESPONSIBILITIES
Director MSc Marketing UAE Campus.
MBA Coordinator for the Department of Marketing (2007 – present).
Director of Teaching and Learning 2004-2007)
• As a member of the Senior Management Group, responsible for overseeing teaching and
learning strategy in the Department
• Chairing U/G and P/G Review Groups
• Overseeing curriculum development and innovative learning initiatives
• MBA coordinator
• Supervision of PhD and MSc students
• Active researcher
• Director of MSc Flexible Learning programme.
Director of the MSc International Marketing Programme UAE Campus (2008 – 2012)
External Examinerships
Smurfit Graduate Business School: University College Dublin. (Current)
University of Bradford.
Manchester Metropolitan University
Heriot-Watt University (Current)
University of Central England.
Dublin Institute of Technology
Sligo Institute of Technology
Carlow Institute of Technology. (Current)
The Marketing Institute of Ireland (Professional Programmes)
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Previous Teaching.
I have previously taught the following subjects:
International Channel Management (p/g),Marketing and Supply Chain Management
(Honours),Global Supply Chain Management (MBA)
Business-to-Business Marketing, Strategic Marketing, Principles of Marketing, Marketing and
Entrepreneurship, Small Firms in International Markets and Marketing Research.
TRAINING AND CONSULTANCY
I have provided a range of seminars and programmes for a number of clients including the following:
Sales Placement Ltd. Thales, Philips, Thales, Honeywell, IBM. Federation for Small Business and
Berger Paints.
These seminars covered the following areas: Marketing and Supply Chain Management. Channel
Strategy Development, Competitive Analysis. Retail Management and Entrepreneurial Marketing.
Since 2008, I have worked as a Visiting Professor to the Univesitate Ca Foscari in Venice on their
MSc Communications and MSc Sports Communications programmes.
PUBLICATION RECORD
Books
Currently writing a textbook on Retail Marketing Management for McGraw-Hill. Publication date:
February 2015.
Fynes, B., and Ennis S. (eds) (1997) Competing from the Periphery. Dryden Press. London.
Chapters in Edited Books
Fynes, B, and Ennis, S. (2000) “Logistics and Manufacturing” in John Mangan and Kevin Hannigan
(eds) Logistics and Transport in a Fast Growing Economy. Blackwell, London.
Shaw, S.A. and Ennis, S. (2000) Chapter “Marketing Channel Management” in Oxford Textbook of
Marketing . (Keith Blois, ed) pp245-270 Oxford University Press.
Hamill, J, and Ennis, S. (1999) “The Internet: The Direct Route to Growth and Development”. In M.
Baker (ed) The Marketing Book. 4th Edition. Heinneman. pp187-199.
Hamill, J, and Ennis, S. (1999) “The Internet: The Direct Route to Growth and Development”. In M.
Baker (ed) The Marketing Book. 4th Edition. Heinneman. pp187-199.
Fynes, B, and Ennis, S. (1997) “Beyond World Class Manufacturing: Microsoft Ireland"”in A.
O’Driscoll (ed) Marketing in Action: Learning from a Small Country. Mercury Publications,
Dublin.
Fynes, B, and Ennis, S (1997) “The Case of Microsoft Ireland”. In Heizer, Jay H. (ed), Total Quality
Management: Manufacturing and Services. Southwestern Publishing Company, Texas.
Fynes, B, and Ennis, S. (1997) “Peripherality: Concepts, Issues and Alternative Frameworks” in
Fynes, B and Ennis, S (eds) Competing from the Periphery. Dryden Press. Pp1-16.
Fynes, B., Ennis, S. and Negri, Lionello (1995) "Service Quality at the Manufacturing - Marketing
Interface". in Understanding Services Management: Integrating Marketing. Organisational
Behaviour, Operations and Human Resource Management. Glynn, William J., and Barnes, James,
G. (eds). Wiley, Chicester, pp370 - 392.
Ennis (1995) "Channel Management" chapter in Marketing :Theory and Practice. Baker, Michael J
(ed), 3rd Edition,Macmillan, Basingstoke.
Ennis, S. (1994) "Manufacturer - Middleman Relationships: A Case of Balancing the See - Saw." in
Perspectives on Marketing Management in Ireland. Lampkin, Mary and Meenaghan, Tony (eds),
Oaktree Press, Dublin, pp349 - 366.
Fynes, B., and Ennis, S. (1994) "Quality Standards and ISO 9000; Do the Results Meet the
Expectations? in Perspectives on Marketing Management in Ireland. Lampkin, Mary, and
Meenaghan, Tony (eds). Oaktree Press, Dublin, pp186 - 202.
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Journal Articles
Douglas, Mercedes, Ennis, Sean and Wilson, Juliette. (2012) MCQ Tests: A convenient, flexible and
effective learning tool? A case study. Innovations in Education and Teaching: International.
Siohong, Tih, Ennis, Sean and Poon, June (2008) “Attitudes towards online retailing: A comparison
of student and non-student samples”.
Asian Academy of Management Journal. Vol.13, No. 1, January. pp113-126.
Powell, Shaun and Ennis, Sean. (2007) “The Branding of SME’s in the Creative Industries”.
Qualitative Marketing Research: An International Journal (special edition).
Boddy, Clive and Ennis, Sean (2007) “How do marketing academics view research as opposed to
teaching? A projective technique puts the qualitative flesh on the quantitative bones”. The Marketing
Review. Vol. 7, No. 1, March. pp23-43.
Stringfellow, Lindsay, Ennis, Sean, Brennan, Ross and Harker, Michael (2006) “Mind the gap: the
relevance of marketing education to marketing practice”. Marketing Intelligence and Planning. Vol.
24, No. 3. pp245 – 256.
Sio-Hong Tih and Ennis, S. (2006) “Cross-Industry Analysis of ConsumerAssessments of Internet
Retailers Service Performance”. International Journal of Retail and Distribution Management.
Vol. 34, 4/5. pp290-307.
Glynn, William J, de Burca, Sean, Brannick, Teresa, Fynes, Brian and Ennis, Sean (2003) “Listening
Practices and Performance in Service Organisations”. International Journal of Service Industry
Management. Vol. 14, No. 3, March.
Fynes, B, de Burca, S and Ennis, S (2002 “A Contingency Model of Quality Management and
Business-to-Business Relationships”. Journal of Chain and Network Science. Vol. 1, No. 2, pp 111122.
Brannick, Teresa, de Burca, Sean, Fynes, Brian, Roche, Evelyn and Ennis, Sean (2002) “Service
Management practice-performance model: a focus on training and listening practices” Journal of
European Industrial Training. Volume 26, Number 8, pp394-403.
Ennis, S. (1999) “Growth and the Small Firm: Using Causal Mapping to Assess the Decision-making
Process”. Qualitative Marketing Research, Vol. 2, Issue 2, pp.
Ennis S. (1999) “Marketing Planning in the Smaller Evolving Firm: Empirical Evidence and
Reflections”. Irish Marketing Review, Vol. 11, Number 2 pp49-61.
De Burca, S. Hide, M. Fynes, B. and Ennis S. (1998) “L’Atmosphera del Rapporto ClienteFornitore: Il Punto di Vista del Cliente (1). De Sanitate. Anno. 1, No. 2., Giugno-Luglio, pp71-73.
De Burca, Sean. Hide, Martin. Fynes, B. and Ennis, S. (1998) “L’Atmosphera del Rapporto ClienteFornitore: Il Punto di Vista dele Cliente (2). De Sanitate. Anno. 1 No. 3, Settembre-Ottobre, pp8288.
De Burca, S, Hide, M, Fynes, B and Ennis, S. (1998) “Partnership Strategiche Nel Settore
Farmaceutico”. De Sanitate. Anno. 1, No. 1, aprile-Maggio, --52-56.
Ennis, Sean, Zafarullah, Muhammad and Bhutta, Saleem (1999) “Lessons to be Learnt from Studying
Quality Management in a Developing Economy”. Irish Business and Administrative Research.
Issue 19/20, April.
Fynes, B, and Ennis, S. (1993) "The Impact of Electronic Data Interchange (EDI) on
Competitiveness in Retail Supply Chains". Irish Business and Administrative Research. Vol. 14,
No. 2, pp16 - 28.
Fynes, B, and Ennis, S. (1994)"Beyond World Class Manufacturing: The Case of Microsoft Ireland".
Irish Marketing Review. Spring, pp1 - 10.
Fynes, B, and Ennis, S. (1994)
"EDI in Retailing: Implementation and Prospects".
International Review of Retail, Distribution and Consumer Research. Vol. 4, No. 4, pp411 - 426.
Ennis, S. (1994) "Marketing Planning in the Growing Firm: Style versus Substance" in Research at
the Marketing / Entrepreneurship Interface. (Hills, Gerard, E and Mohan - Neill, Sumaria, T.)
Institute for Entrepreneurship Studies, Chicago, pp80 - 96.
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Fynes, B, and Ennis, S. (1994) "From Lean Production to Lean Logistics: the Case of Microsoft
Ireland". European Management Journal. September, pp322 - 331.
Fynes, B, Ennis, S and Negri, Lionello. (1995) "La Creazione di Valore All'Interfaccia Produzione Marketing". De Qualitate (10) pp5-12.
Fynes, B, Ennis, S and Negri, Lionello. (1995) "Focused Factory e Reti Logistiche a Valore
Aggiunio". De Qualitate. (11), pp71-77.
Monographs
Dimitratos, Pavlos, Ennis, Sean, McDonald, Frank and Tuselmann, Heinz-Josef (2002) The
Changing Pattern of Internationalisation: Firms, Markets and Regions. Cuvillier Verlag
Gottingen.
Conference Papers
Marck, M. and Ennis, S. (2012) Why Customers Hate Salespeople - A Study of Business-to-Business
Sales Relationships. ANZMAC. Adelaide. December.
Ennis, S, Marck, M. and Forbes, S. (2011) “An Investigation of Online Football Tribes: A Case
Study”. AMZMAC, Perth, December.
Marck, M., Ennis, S. and Syme, T. (2011) “An Investigation of How Salespeople Built Trust During
the Economic Downturn”. ANZMAC, Perth. December.
Ennis, Sean, Marck, Michael and Crawford, Catherine (2010)
“Sports Sponsorship in Athletics: the Athlete’s Perspective”. ANZMAC Conerence. Christchurch.
December.
Marck, Michael, Ennis, Sean and Crawford, Blair (2010) “How the Economic Downturn has
Affected Personal Selling Strategies”. ANZMAC Conference. Christchurch. December.
Hamill, J, Ennis, S, Attard, D. and Marck, M. (2009) “National Destination Organisations and Web
2.0. ANZMAC, Melbourne, December.
(Awarded best paper).
Ennis. S., Bernard, K., and Ferris. B. (2007). “The Outsourcing Option in the Supply Chain: A
Sectoral Study”. The 36th EMAC Conference. Reykjavik, May.
Brennan R.(EA), Ennis S., Harker M.J. and
Stringfellow L. (2005 ) “Mind the Gap”. Academy of Marketing Conference:
Dublin.
Ennis,Sean, and Krok-Paszkowski, Andrew (2005) Can Non-Executive Directors add Real Value to
SME Performance? Proceedings of UIC Research Symposium on Marketing and
Entrepreneurship, AMA.
Sio Hong Tih and Ennis S. (2005) “Student Subjects as Internet Services Users Surrogates”. The 34rd
EMAC Conference. Milan, 24-27 May 2005
Dimitratos, Pavlos, Nakos, George, Ennis, Sean and Plakoyiannaki. (2004) “Toward a Broader
Measurement of International Entrepreneurship”. Frontiers of Entrepreneurship Research.
Proceedings of the 24th Annual Entrepreneurship Conference. P492.
Sio Hong Tih and Ennis, S. (2004) “Influence of Product Classification on Service Quality –
Satisfaction – Intention Link in the Internet Retail Context. 38th Academy of Marketing
Conference, Cheltenham, July.
Sio – Hong Tih and Ennis S. (2004) “What Consumers Want? Differentiating Service Quality and
Recovery Service”, EMAC Conference, Murcia, May 2004 (Services Marketing Track).
Sio-Hong Tih and Ennis, S. (2004) “Internet Retailing: Determinants of Consumers' Intentional
Repurchases of Internet Services”. EMAC Conference, Murcia, May 2004 (New Technologies and
E-Marketing Track).
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Fynes B, de Burca, S, Marshall, D and Ennis, S (2004) A Contingency Model of Supply Chain
Relationship Quality and Performance. IPSERA Conference, Italy, April 2004.
Mujahid Ali and Ennis, Sean (2003) “Internationalisation of Software Firms: View from a
Developing Country”. Symposium on the Entrepreneurship-Innovation-Marketing Interface.
Universitate Karlsruhe, Germany, October.
Ennis, S (1998) Growth and the Small Firm: Using Causal Mapping to Assess the Decision-making
Process – A Case Study”. Presented at the Marketing-Entrepreneurship Special Interest Group
Symposium, January. Nene College, Northampton
Taggart, Jennifer, Ennis, Sean, McDermott, Michael, Sanderson, Michael and Taggart, James (1999)
“The Impact of the Scottish Parliament on Non-Scottish – owned Firms Located in Scotland”.
Proceedings of the 26th Annual Conference – Academy of International Business, University of
Stirling, 16-17 April, pp794-814.
Taggart, Jennifer, Taggart, James, and Ennis, Sean (1999) The Euro and Holyrood:Survey Evidence
from Scottish Firms”. Proceedings of the 26th Annual Conference – Academy of Intrenational
Business, University of Stirling, 16-17 April, pp815-836.
Ennis, S and Spio. Anthony (2000) “ Managing the Manufacturer – Distributor Relationship: The
Case of Scottish SME Exporters”. Academy of International Business. 27th Annual Conference,
University of Strathclyde, April 14 – 15
Reports
Carter, Sara, Ennis, S, Tagg, S and Webb, J (2002) Lifting the Barriers to Growth in UK Small
Businesses. Federation of Small Businesses. One main report and twelve separate regional reports.
Carter, Sara, Ennis, S, Lowe, A, Tagg, S, Tzokas, N, Webb, J., and Andriopoulos, C (2000). Barriers
to Survival and Growth in Small Firms. Federation of Small Businesses. One main report and
twelve separate regional reports.
DEPARTMENTAL WORKING PAPERS
Ennis, S., Fynes, B., and Sullivan, P (1992) "Electronic Data Interchange in the Retail Sector: The
Irish Experience". Department of Marketing Working Paper Series, University of Strathclyde - 92/1.
Ennis, S., and McGilvray, C. (1993) "Technofear and Design: A Case Study". Department of
Marketing Working Paper Series. University of Strathclyde, 93/2.
Ennis, S. (1993) Marketing Planning and The Small Firm: Style versus Substance". Department of
Marketing Working Paper Series. Department of Marketing, 93/4.
Fynes, B., Ennis, S., and Negri, Lionello. (1994) "Service Quality at the Manufacturing- - Marketing
Interface". Working Paper No. 94 - 2. Business Research Programme, Graduate School of Business,
University College Dublin.
Taggart, James H, Taggart, Jennifer M, and Ennis, S. (1999) “The Impact of Constitutional Change
on Firms in Scotland”. Strathclyde International Business Unit,. Working Paper 1999/1
Taggart, Jennifer, M, Ennis, Sean, McDermott, Michael C, Sanderson, Michael, and Taggart, James,
H. (1999) “Constitutional Change: The Impact on English and Foreign firms in Scotland”.
Strathclyde International Business Unit. Working Paper 1999/3.
Taggart, James H, Taggart, Jennifer M, and Ennis, S. (1999) “The Impact of Constitutional Change
on Firms in Scotland”. Strathclyde International Business Unit,. Working Paper 1999/1
Taggart, Jennifer, M, Ennis, Sean, McDermott, Michael C, Sanderson, Michael, and Taggart, James,
H. (1999) “Constitutional Change: The Impact on English and Foreign firms in Scotland”.
Strathclyde International Business Unit. Working Paper 1999/3.