Download regenerate hair with keradine-complex

REGENERATE HAIR
WITH KERADINE-COMPLEX®
HAIR REGAINS BODY AND
FULLNESS. SUPER SHINY AND SOFT,
the HAIR SLIPS THROUGH YOUR
FINGERS LIKE DELICATE SILK
KERATELISIR is enriched with:
KERADINE-COMPLEX®
A truly valuable combination of
KERATINS + KERADYN HHTM*
KeratElisir is the latest treatment line that regenerates frizzy
hair, as it reconstructs hair fiber and restores hair’s original
silkiness and shine.
KERATINS: hair fiber reconstruction
KERATELISIR is enriched with:
KERADINE-COMPLEX®
A truly valuable combination of CHERATINE + KERADYN HHTM*
> A hydrolyzed keratin of low molecular weight
that, thanks to a balanced amino acids and peptides
formulation, reconstructs and reinvigorates hair fibers
from the inside, adding body and fullness.
State-of-the-art, restructuring keratins synergically blend
with the innovative Keradyn HH TM, an ingredient that can
restore hair’s natural dynamism, leaving it extremely soft
and supple.
KERATELISIR products revitalize hair fiber,
providing a dedicated anti-frizz effect:
> to those who want perfectly
straight hair
> to those who want to make the most of their
natural curly hair
by enhancing shine, body and movement.
They also:
> tame and control hair
> provide thermal protection
> guarantee long-lasting hairstyle regardless humidity
*STATE-OF-THE-ART TECHNOLOGY
Worldwide novelty! Keradyn HHTM is used by Helen Seward
in its range of products for the first time ever on the market.
Hair is repaired and looks fuller and younger thanks to
the combined action of two keratins:
> A soluble keratin of high molecular weight,
a cystine-rich native protein that efficiently interacts
with damaged hair fibers (damaged cystine bonds)
to form a protective conditioning film. The action
of that film renews hair fibers and leaves them
shiny and extremely soft.
KERADYN HHTM: natural dynamism
Hair is more dynamic and flexible when friction-free.
KERADYN HHTM is a by-product from a primary
lipid – 18-methyl eicosanoic (18-MEA). It is the most
abundant lipid (fatty acid) naturally found in hair fiber and
linked to the cuticle. Chemical treatments, mechanical or
environmental stress can remove the natural protective lipidic
film in hair either partially or completely. This film plays a key
role in controlling friction between hair fibers. As a result,
hair’s natural dynamism is compromised and its characteristic
freedom of movement is lost.
KERADYN HH TM is the new, patented conditioning
agent that has been conceived to positively act
on the properties of the surface of damaged hair,
minimizing friction between hair fibers and restoring
that natural dynamic movement healthy hair enjoys.
The effect of Keradyn HH TM is evident - hair looks
superbly silky to the touch, extremely soft and
bright.
TO COMPLEMENT KERATELISIR
PRODUCTS’ effectiveness
OUR
PRODUCTS
ENHANCED THERMAL PROTECTOR
An advanced copolymer of wheat proteins
and of a silicone derivative serves a twofold
purpose- to prevent and to repair damage
caused by exposure to strong heat and
aggressive brushing.
Thanks to its complex, temperature-responsive
polymer structure, this product forms both a film
that tightly wraps and protects hair fiber and
cross-pattern bonds when drying.
ANTI-FRIZZ PROTECTION
A new complex, the result of the perfect
combination of oligosaccharides (sugars) and
wheat proteins, provides new capabilities to the
anti-frizz protection of hair fibers. It penetrates
the cuticle and all the areas of the cortex,
perfectly balancing the correct and useful
water percentage inside hair. In fact, in high
humidity conditions, it keeps hair fiber hydration
balanced; whereas in dry climate, it contributes
to restoring the ideal hydration balance.
It forms a protective film and improves flexibility
of hair fibers.
WHITE WATER-LILY OIL
Oily extract obtained from the controlled extraction
of white water-lily flowers. Featuring excellent
protective and antioxidant properties (protection
against pollution), it strengthens hair to face
external aggressions (pollutants, UV rays).
IRIS EXTRACT
Toning and astringent. Ideal to be used in
formulations aimed at improving curl flexibility.
ANTI-FRIZZ,
REGENERATING
SHAMPOO
250 mL – cod. 746
STYLING FLUID
FOR CURLY
AND WAVY HAIR
125 mL – cod. 749
STRAIGHTENING
SERUM FOR
UNRULY HAIR
125 mL – cod 748
ANTI-FRIZZ,
REGENERATING
MASK
250 mL – cod. 747
Anti-frizz, regenerating shampoo
with KERADINE-Complex® and
white Water-lily oil.
Styling fluid for curly and wavy
hair with KERADINE Complex®
and Iris extract.
Straightening serum for unruly hair
with KERADINE-Complex® and
white Water-lily oil.
Anti-frizz, regenerating mask with
KERADINE-Complex® and white
Water-lily oil.
BENEFITS
> Velvety effect
> Tames frizzy hair
> Gives new shine and restores
hair’s natural dynamism and
freedom of movement
> Provides softness and
incredible lightness
> Rich texture
BENEFITS
> To obtain toned and dynamic,
yet no stiff, curls
> Anti-frizz action
> Moisturizes and defines in a
natural way
> Restores total gloss to curly
and wavy hair
BENEFITS
> Conditions and protects
> Straightens, reinvigorates and
reconstructs hair fiber
> Anti-frizz action on unruly hair
> Protects against heat. Holds
hairstyle longer even under high
humidity conditions
USE
On damp hair: Apply and
distribute evenly along the
lengths and ends. Allow hair
to air dry or blow-dry using a
diffuser to intensify the effect.
On dry hair: Pour some quantity
into the palm of your hand;
distribute by striking lock by lock.
USE
Dispense a small quantity of
product on the palm of your hand.
Then apply and distribute on your
hair; massage along the lengths
and ends.
DO NOT RINSE.
BENEFITS
> Reconstructs and reinvigorates
hair fiber
> Disciplines hair ensuring it is
tangle-free
> Anti-frizz shield and heat
protectant
> Restores hair’s natural
dynamism
> Enhances hair gloss
USE
Apply on wet hair and massage
gently. Rinse thoroughly with
lukewarm water. Repeat if
necessary.
USE
Apply on towel-dried hair and
massage.
Straight hair: leave to act for
5-10 minutes.
Curly hair: leave to act for some
time. Rinse well with lukewarm
water.
COMMUNICATION
AT THE POINT OF SALE
Clear and immediate communication is the
key to attract customers’ attention and to
encourage purchasing.
P/746S
P/747M
PACKETS
LEAFLETS
10 mL
P/749
The practical 10 ml shampoo
and mask packets are available.
Excellent as product sample/
trial or as weekend packets.
For final customers; include data
on all KeratElisir products and
highlight their main benefits.
DISPLAY UNITS
P/748
Made of cardboard, easy to set
up. To best display all products
highlighting them at the strategic
points within the store.
P/746GB