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DATA MINING SERVICES @ PHARMACOMMUNICATIONS
Turning Data into Strategic Business Intelligence
Selecting and fine-tuning audience segmentation for a drug or
consumer healthcare product can be tricky. To best position your
brand, a variety of factors come into play.
• Who is your target demographic and what drives their
purchasing decisions?
• Why do HCPs prescribe one medication over another?
• What characteristics are the most accurate indicators of
patient adherence and loyalty to a drug/product?
At PharmaCommunications™, we take the guess work out of the
data mining process by utilizing our comprehensive data analytics
and segmentation solutions. We turn data into strategic business
intelligence that is used for making more informed marketing
decisions. As your partner, we work with your data set and look for
predictors, characteristics, and other information that will help you
gauge your customer base and develop your strategy.
PharmaCommunications™ is a leading provider of
marketing, business process, and analytics solutions
for the pharmaceutical and healthcare industry.
Through our offices in Montréal and Toronto, we help
organizations more effectively communicate with
healthcare professionals and consumers; improve their
sales and marketing processes; and assist them in
identifying opportunities for future growth. We have
completed thousands of projects for virtually all of the
industry’s top 100 companies in Canada,
the United States, and Europe.
IDENTIFY - COMMUNICATE - INFLUENCE
SOLUTION-DRIVEN MARKETING SERVICES
Data Mining & Segmentation
Specializing in Data Collection, Data
Management, Data Analysis, and Reporting
CROSS INDUSTRY STANDARD PROCESS FOR
DATA MINING (CRISP-DM)
TRANSLATING DATA INSIGHT INTO ACTION
Helping You Make More Informed Marketing Decisions
How We Manage and Analyze Your Data
We’ve assisted many major brands to help them understand
who is loyal to their product, and to define areas and markets of
potential growth. Translating data insight into action, we can help
you determine the best possible marketing tactics and strategy
to maximize your sales, market share, and ROI. Contact us today
and we can help you hone in on the opportunities for growth and
realize the potential value in your data.
Consumers
HCPs
Databases
Client Lists
Clinics
DATA
INSIGHT
Discover key demographic characteristics
Using the best practices CRISP-DM Data Mining Process, we
employ powerful techniques to search through vast amounts of
data for identifying patterns, relationships, and opportunities.
Determine optimal
segmentation strategies
Determine highpotential markets
Identify cross-selling
opportunities
Identify your
best markets
Each data mining project passes every phase of the CRISP-DM
Model, but the workflow is not exclusively uni-directional. It is
necessary for information to flow between phases to ensure that the
data is thoroughly analyzed and that the objectives are satisfactorily
realized. Your data mining project will be uniquely customized to
your data set and your desired outcomes.
ACTION
Improve market acquisition
Optimize customer touch points
Optimize marketing campaigns
Brand Share
RESULTS
Introduction of
Data Mining
Enhance patient/
customer retention
Maximize
customer lifetime value
more CLIENTS
higher SALES
IDENTIFY - COMMUNICATE - INFLUENCE
SOLUTION-DRIVEN MARKETING SERVICES
Toronto: 905-477-3100
Toll Free: 1-800-267-5409
Montréal: 514-845-0210
www.pharmacommunications.ca
PharmaCommunications is a trademark of PharmaCommunications Holdings Inc. with PharmaCommunications Group Inc. as licensee.
© 2012, PharmaCommunications Group Inc.