Download Practice Assessment: IT Copper – Web Design

Practice Assessment: IT Crimson – Web Design
Client: Segway Inc.
Task: To build a three page promotional web site for the new Concept Centaur
Vehicle from Segway Inc.
Site Goals
Target Audience: This campaign should target recent college graduates and
young professionals
Look and Feel: Segway Inc. is a 21st Century technology driven company
focusing on personal transportation. The client has requested the look and feel
of the micro-site be geared toward communicating the forward-moving nature
of the company and their attention to customer satisfaction. There is no
preferred color scheme, but the client has asked for a consistent design for the
three pages using the same color scheme and fonts throughout. The client has
requested the included logo be used on all of the pages in the site.
Site Specifics:
Title: Segway Centaur
Segway Tag Line: “Simply Moving”
Three Pages
 Home Page – Provides Product Overview
 Frequently Asked Questions
 About Segway
Content for these three pages is located inside a Word Document inside the
project materials folder.
Segway Inc. has provided you with a list of technical requirements for their
site. In order for project sign off to occur the following elements must be
present. (Mastery)
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Properly Marked-up HTML (Must Validate)
Use CSS for Layouts (Must Validate / No inline styles)
Proper Titles for all pages
Create at least three pages that are linked to one another with a
consistent navigation element
All images in the site must be optimized for the web and have proper
ALT text
No dead or broken links
Proper Directory Structure / File Management / Naming Conventions
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At least one link to the Internet (External Web site)
At least one Email Link
Use of Keywords and Description Meta Tags (Head Content)
Consistent footer with a contact link
Consistent Graphic Design
There is a design bonus for completion of the project with all of the above
listed components and one or more of the following components. (Above
Mastery)
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One Instance of JavaScript
Use of Server Side Includes
Print Style sheet
Site Hosting
The University of Arkansas at Little Rock has offered to host the proposed
designs on their web server during the site approval process. The completed
projects should be uploaded to the student’s personal web space into a
dedicated directory named segway.
Example: http://ualr.edu/username/segway/. Projects will not be accepted
unless these criteria have been met. Once the student has uploaded the
project, they should contact [email protected] with the site URL.
Teacher’s Note:
Remember that we have covered all of this material throughout the semester.
Feel free to use the course modules on the web site if you need to brush up on
anything prior to the actual assessment in class. The actual in-class assessment
will be similar to this project so any work you do regarding look and feel /
colors / design / fonts etc. can be brought to class with to be used during the
assessment. I encourage you to use this opportunity to hone your skills and
become more efficient. You will only have four hours for the entire project in
class, so there will not be much time for you to look things up during that time.
Good luck and if you have any questions or concerns feel free to contact me.