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Carol Azab, Ph.D. Assistant Professor Management and Marketing College of Business [email protected] INTELLECTUAL CONTRIBUTIONS Refereed Articles Teaching and Learning Scholarship Swanson, S., Azab, C., & Davis, C. (2015). A View from the Aisle Revisited: Delight and Outrage in the Classroom. Marketing Education Review, 25 (3), 215-232. Refereed Proceedings Basic or Discovery Scholarship Clark, T. & Azab, C. (2015). A New Era in Marketing's Strategic Influence. Academy of Marketing Science. Swanson, S., Azab, C., & Davis, C. (2015). Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion and Future Enrollment. Marketing Management Association (MMA). Azab, C., Krautkrammer, L., & Hammel, K. (2015). The Influence of Ethnicity and Language on Perceptions of Service Recovery Efforts. Society for Marketing Advances. Swanson, S., Azab, C., & Davis, C. (2015). Delightful and Outraging Critical Classroom Incidents. Marketing Management Association (MMA). Azab, C. & Clark, T. (2014). The Positive Spillover Effect of Rebranding in Merger and Acquisitions. Society for Marketing Advances Conference. Azab, C. & Zhang, N. (2013). Desires and Reactionary behaviors after a service failure: A self-determination Perspective. Society for Marketing Advances. Azab, C. & Fraedrich, J. (2013). A Framework Towards Understanding Motives, Moderators and Outcomes of Electronic Word of Mouth. Society for Marketing Advances Conference. Azab, C. & Key, M. T. (2012). Towards a Better Understanding of Service Outcomes: The Impact of Discrepancies Between Should and Will Expectations. Society for Marketing Advances. Azab, C. (2012). Getting Even, Getting Away of Getting More after a Service Failure. Marketing Management Association (MMA). Chapters, Cases, Readings, Supplements Chapter Clark, T. & Azab, C. (2011). Shelby Hunt and the Great Revolution. In Jagdish N. Sheth (Ed.), Marketing Legends, Volume 2 (pp. 141-147). Sage Publications, PVT, LTD. Presentations of Refereed Papers International Azab, C., Krautkramer, L., & Hammel, K. (2015). The Influence of Ethnicity and Language on Perceptions of Service Recovery Efforts. Society for Marketing Advances, San Antonio, Texas. Clark, T. & Azab, C. (2015). A New Era in Marketing's Strategic Influence. Academy of Marketing Science, Denver, Colorado. Swanson, S., Azab, C., & Davis, C. (2015). Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion and Future Enrollement. American Marketing Association, San Juan, Puerto Rico. Swanson, S., Azab, C., & Davis, C. (2015). Delightful and Outraging Critical Classroom Incidents. Marketing Management Association (MMA), Chicago, Illinois. Azab, C. (2012). Getting Even, Getting Away or Getting More after a Service Failure. Marketing Management Association (MMA), Chicago, Illinois. National Azab, C. & Clark, T. (2014). The Positive Spillover Effect of Rebranding in Merger and Acquisitions. Society for Marketing Advances Conference, New Orleans, Louisiana. Azab, C. & Zhang, N. (2013). Desires and Reactionary behaviors after a service failure: A self-determination Perspective. Society for Marketing Advances, Hilton Head, North Carolina. Azab, C. & Fraedrich, J. (2013). A Framework Towards Understanding Motives, Moderators and Outcomes of Electronic Word of Mouth. Society for Marketing Advances Conference, Hilton Head, South Carolina. Azab, C. & Key, M. (2012). Towards a Better Understanding of Service Outcomes: The Impact of the Discrepancies Between Should and Will Expectations. Society for Marketing Advances -, Orlando, Florida. Azab, C. (2012). The Impact of Positive Psychological Capacities and Positive Emotions of Frontline Employees on the Quality and Customer Perceptions of Service Recovery. Best Services Dissertation Proposal Award Presentation, Society of Marketing Advances, Orlando, November 2012, Orlando, Florida. Presentations of Non-Refereed Papers Unknown Azab, C. (2014). The Influence of Instructors' Positivity on Service Recovery. UWEC Office of Research & Sponsored Programs Fall Series Presentations, Eau Claire, Wisconsin. Grants Research 2015: Azab, C., Krautkrammer, L., & Hammel, K., Faculty led Research.