Download Export Carol`s CV to Word

Carol Azab, Ph.D.
Assistant Professor
Management and Marketing
College of Business
[email protected]
INTELLECTUAL CONTRIBUTIONS
Refereed Articles
Teaching and Learning Scholarship
Swanson, S., Azab, C., & Davis, C. (2015). A View from the Aisle Revisited: Delight and Outrage in the
Classroom. Marketing Education Review, 25 (3), 215-232.
Refereed Proceedings
Basic or Discovery Scholarship
Clark, T. & Azab, C. (2015). A New Era in Marketing's Strategic Influence. Academy of Marketing Science.
Swanson, S., Azab, C., & Davis, C. (2015). Outraging to Delightful Classroom Incidents: Student Discussion,
Diffusion and Future Enrollment. Marketing Management Association (MMA).
Azab, C., Krautkrammer, L., & Hammel, K. (2015). The Influence of Ethnicity and Language on Perceptions of
Service Recovery Efforts. Society for Marketing Advances.
Swanson, S., Azab, C., & Davis, C. (2015). Delightful and Outraging Critical Classroom Incidents. Marketing
Management Association (MMA).
Azab, C. & Clark, T. (2014). The Positive Spillover Effect of Rebranding in Merger and Acquisitions. Society
for Marketing Advances Conference.
Azab, C. & Zhang, N. (2013). Desires and Reactionary behaviors after a service failure: A self-determination
Perspective. Society for Marketing Advances.
Azab, C. & Fraedrich, J. (2013). A Framework Towards Understanding Motives, Moderators and Outcomes of
Electronic Word of Mouth. Society for Marketing Advances Conference.
Azab, C. & Key, M. T. (2012). Towards a Better Understanding of Service Outcomes: The Impact of
Discrepancies Between Should and Will Expectations. Society for Marketing Advances.
Azab, C. (2012). Getting Even, Getting Away of Getting More after a Service Failure. Marketing Management
Association (MMA).
Chapters, Cases, Readings, Supplements
Chapter
Clark, T. & Azab, C. (2011). Shelby Hunt and the Great Revolution. In Jagdish N. Sheth (Ed.), Marketing
Legends, Volume 2 (pp. 141-147). Sage Publications, PVT, LTD.
Presentations of Refereed Papers
International
Azab, C., Krautkramer, L., & Hammel, K. (2015). The Influence of Ethnicity and Language on Perceptions of
Service Recovery Efforts. Society for Marketing Advances, San Antonio, Texas.
Clark, T. & Azab, C. (2015). A New Era in Marketing's Strategic Influence. Academy of Marketing Science,
Denver, Colorado.
Swanson, S., Azab, C., & Davis, C. (2015). Outraging to Delightful Classroom Incidents: Student Discussion,
Diffusion and Future Enrollement. American Marketing Association, San Juan, Puerto Rico.
Swanson, S., Azab, C., & Davis, C. (2015). Delightful and Outraging Critical Classroom Incidents. Marketing
Management Association (MMA), Chicago, Illinois.
Azab, C. (2012). Getting Even, Getting Away or Getting More after a Service Failure. Marketing Management
Association (MMA), Chicago, Illinois.
National
Azab, C. & Clark, T. (2014). The Positive Spillover Effect of Rebranding in Merger and Acquisitions. Society for
Marketing Advances Conference, New Orleans, Louisiana.
Azab, C. & Zhang, N. (2013). Desires and Reactionary behaviors after a service failure: A self-determination
Perspective. Society for Marketing Advances, Hilton Head, North Carolina.
Azab, C. & Fraedrich, J. (2013). A Framework Towards Understanding Motives, Moderators and Outcomes of
Electronic Word of Mouth. Society for Marketing Advances Conference, Hilton Head, South Carolina.
Azab, C. & Key, M. (2012). Towards a Better Understanding of Service Outcomes: The Impact of the
Discrepancies Between Should and Will Expectations. Society for Marketing Advances -, Orlando, Florida.
Azab, C. (2012). The Impact of Positive Psychological Capacities and Positive Emotions of Frontline Employees
on the Quality and Customer Perceptions of Service Recovery. Best Services Dissertation Proposal Award
Presentation, Society of Marketing Advances, Orlando, November 2012, Orlando, Florida.
Presentations of Non-Refereed Papers
Unknown
Azab, C. (2014). The Influence of Instructors' Positivity on Service Recovery. UWEC Office of Research &
Sponsored Programs Fall Series Presentations, Eau Claire, Wisconsin.
Grants
Research
2015: Azab, C., Krautkrammer, L., & Hammel, K., Faculty led Research.