Download Communications/Public Relations/Marketing

Urban League of Greater Southwestern Ohio
Position Description
Position Title:
Reports To:
Prepared By:
Effective:
FLSA:
Director of Marketing and Communications
President/Chief Executive Officer
Donna Jones Baker
February 18, 2015
Exempt Managerial
GENERAL DESCRIPTION
Responsible for marketing, communications and key initiatives which enhances the visibility and
accessibility of the Urban League of Greater Southwestern Ohio by inspiring members of the
community, public and private, to participate in and financially support the mission of the
League. To accomplish this, the individual must develop, organize and successfully implement
marketing/public relations strategies, participate in the coordination of Urban League special
events, community outreach and collaborative activities that achieves specific short-term goals
and builds toward aggressive long-term goals.
MAJOR ACCOUNTABILITIES
Communications/Public Relations/Marketing
Directs and coordinates the Communication/PR/Marketing activities of the organization. This
may include, when appropriate, the use and monitoring of volunteers, and/or professional
consultants in these fields to accomplish activities such as but not limited to the following:
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Work with and staff Board “Committee” to develop and implement overall marketing
strategy
Ensure Urban League presence in digital and social media. Use analytics to gauge
effectiveness and direction
Develop articles on all aspects of the Urban League of Southwestern Ohio for print media
Develop quarterly Newsletter
Periodically develop the “State of Black Cincinnati” report or other organizational
“Monographs”
Development of Urban League Commercials (PSA)
Creation & deployment of Volunteer “Faith Ambassadors”
Establish on-going professional relationships with those in the field
Coordinate community speaking engagements
When appropriate, participate in and coordinate all TV and Radio appearances for the
organization
Develop and maintain both video & photo libraries to keep track of all media appropriately.
Also develop an agency listing of approved photographs for all events.
Develop agency-wide marketing/ public relations policy
In consultation with the CEO, develop appropriate papers on key issues
Serve as spokesperson for areas of responsibility when requested by the CEO
Vice President of Marketing, Communications and Key Initiatives
Position Description
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Coordinate the tracking of donors” to the organization in cooperation with the Development
Dept. and maintain an up-to-date listing for “Special Thanks” pages in Annual Report, the
Gala and other usage
Develop appropriate materials including: brochures, informational packets, cards, pins, etc.
for any agency campaign such as community membership, corporate heritage membership
and program related.
Special Events Assistance
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Works in conjunction with the Development staff in the planning, creation and
implementation of special events such as the Annual Meeting, the Gala and Evening of Faith,
etc.
Plans and coordinates agency involvement in collaborative community activities and events
such as the Black Family Reunion, community forums and workshops, Open Houses, etc.
Works closely with the Vice President of Development.
Other
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Periodic Focus groups to track community need.
Forums and workshops
State of Black Cincinnati
Research: to maintain demographics on African-American community, to write position
papers, to develop standards, to track news articles on various subject matter relating to the
African-American community.
REQUIREMENTS
Abilities, Knowledge and Skills
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Special Events & Marketing/PR Skills: Ability to develop guidelines for special events,
marketing/public relations efforts, community outreach and to objectively evaluate these
initiatives of the Urban League to ensure that they produce desired results. Ability to
develop assessment and evaluate strategies and tools for the Urban League to determine
success of marketing/public relations key initiatives and community outreach.
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Grant Writing and Contractual Skills: Ability to identify funding sources, write
proposals, interpret and negotiate contracts and service agreements. Ability to read and
understand financial data and reports.
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Results Orientation: Ability to perform with the highest integrity. Committed to carrying
out the mission, objectives and goals of the organization. Ability to take ownership for one’s
own results.
Vice President of Marketing, Communications and Key Initiatives
Position Description
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Leadership & Managerial Skills: Ability to select, lead by example, develop the
capabilities of staff and hold them accountable for results. Ability to plan, organize, make
effective decisions and control the implementation of assigned services and programs for the
best results.
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Interpersonal Skills: Ability to develop trust and work with a variety of people. Ability to
collaborate and use a participative approach. Ability to communicate effectively with others
orally and in writing.
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Computer Skills: Ability to utilize PC skills and software appropriate to non-profits.
Utilize computer technology to benefit program operations and correctly interpret computer
output.
Work Experience
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Minimum of five (5) years of work/ management experience, preferably with experience in
direct supervision and/or working with volunteer
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Minimum of one (1) year of experience working within a non-profit organization helpful
Education
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Bachelor’s degree Business Administration, Marketing or other related fields required.
Masters degree in one of the above disciplines desirable.
This position description and accountabilities are intended to describe the general nature and
level of work to be performed and is not intended to be an exhausted list of all the
responsibilities and duties of the position.