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International Journal of Emerging Technology in Computer Science & Electronics (IJETCSE) ISSN: 0976-1353 Volume 24 Issue 4 – MARCH 2017. STRATEGIES OF CLUSTERING FOR COLLABORATIVE FILTERING S.Priya #1 and D.MansoorHussain*2 # Department of Computer Science and Engineering, Sri Krishna College of Engineering and Technology, Coimbatore, India Abstract— Rapidly growing challenges among ecommerce dealers to adopt greater number of customer into their folk has attended a presence of new technology and innovation .Grouping the people into clusters depending on the items they have purchased earlier. A clustering algorithm partitions an entire data set into several groups such that the similarity within a group is larger than among groups. Clustering algorithms are to organize and categorize data, but are also useful for data compression and model construction. And then recommendation as a social process plays an significant role where people depend on external knowledge to make decisions about finding the interest. This paper reviews on types of clustering techniquesk-Means Clustering, Fuzzy C-Means clustering probabilistic fuzzy cmeans. similar tastes on unobserved items. The group of like-minded users on a subset but not all of the items [5]. The patterns which Collaborative filtering (CF) algorithms utilize for precedence can extract from user, directly. The task of recommender algorithm [6] concerns the prediction of the user’s rating for the target item that the user has rated earlier, based on the users’ ratings on observed items using past history. This paper is structured as follows. The summary of the related work of clustering of collaborative is explained in section II. This is followed by a detailed description of three recommendation techniques in section III. Then the comparative analysis of three recommendation systems is provided in section IV. Section V concludes with suggesting the extension of proposed work. Index Terms— Data Mining, Clustering, K-Mean Clustering, DB Scan, Recommendation system, Content-Based Recommendation, collaborative filtering II. II. RELATED WORK With huge amount of information [7], Recommender Systems have become indispensable Tools for helping people to find potential interest items and filter out uninteresting ones in 2005. Thus they can be used to discover relevant items and for making personalized recommendations based on users’ past behaviours. Collaborative Filtering (CF), 2007 isone of the most popular techniques to build recommender systems with user item interests. The assumption of CF algorithms is that if users have similar tastes in the past, they have similar preferences for items in the future. The advantage of CF is the ability to make recommendations without any of the domain knowledge. However, CF-based recommendation algorithms also suffer from several drawbacks that limit their performance.. It makes the CF methods incapable offinding accurate neighbours when they have not rated many items in common. The second is the scalability problem, which is caused by the increasing number of users and related items. Xu et al. [2012] proposed a multiclass co-clustering (MCoC) model by assuming each user associated item belongs to multiple clusters. However, MCoC clusters the users and items based only on rating information, which is usually very sparse and dense. Recommendation system has been so extensively used these days that it has become a preferable choice for the researchers. In 2011, MaddaliSurendra [8] Proposed primitive and simplest technique for implementation of User-based recommendation system and demonstrated the simplicity, efficiency in comparative manner with combination of Pearson’s correlation coefficient. In 2015, PramodKale has conducted a survey on Parallel I. INTRODUCTION Recommender System is a class of applications that deals with information overload. When more information is published on the World Wide Web, it is difficult to find needed information efficiently and helps to solve this problem by recommending items to users based on their previous preferences. Many applications have used recommender systems, especially in the e-commerce Domains [1]. Recommender system facilitates successful e-marketing by focusing on aspects of bettering customer relationship, creating communities of interest and most importantly, building trust [2]. Cluster analysis is a tool for discovering previously hidden structure in the set of unordered objects, where a natural grouping exists in the data. Cluster analysis is a technique which is used for classifying data, i.e., to divide a set of objects into a set of classes or clusters based on the similarity. The goal [3] is to divide the entire data set, cluster divided should be as similar as possible whereas two objects from different clusters should be a dissimilar as possible. A CF-based system [4] groups a user based on their history preferences (explicit or implicit) over all the items and, and then recommendation based on the user and item enjoyed by the group. A group of likeminded users are called as neighbours. The basic assumption is that the users with similar behaviour on observed items (e.g., ratings) will have 50 International Journal of Emerging Technology in Computer Science & Electronics (IJETCSE) ISSN: 0976-1353 Volume 24 Issue 4 – MARCH 2017. Hybrid Multigroup co-clustering using Collaborative Filtering Model to deal with heterogeneous sources of information where hybrid clustering can be used. In 2016, Shanshan Huang proposed an advanced HMCoC framework which can cluster the users and items into multiple groups simultaneously with different information sources. And then applyconventional CF algorithms in each cluster to make predictions. By merging these predictions top-N recommendations are given. In research of Recommendation system there are diversified enhancement that came into picture because ofneed of the time and growth ofE-commerce. step1:Initialize step 2:For i=1 to p At k-step: Calculate the centers vectors Step 3:Update III. CLUSTERING STRATEGIES Step 4:If then // is a termination criteria between 0 and 1 and k is the iteration steps. e.STOP Step 5:Else Step 6:.Return to step c C.Probabilistic Fuzzy C-Means Clustering Algorithm Probabilistic fuzzy c-means clustering algorithm[3] is used to cluster the users and items in the better way and provide the better prediction for giving the recommendation to users for making decision about selecting a product Clustering methods for collaborative filtering clusters the similar interested users and items together and it is a technique for classifying data, i.e., to divide a given set of objects into a set of classes or clusters based on similarity. In this section, we describe about the clustering techniques such as k-means clustering, Fuzzy C-Means and probabilistic fuzzy c-means Step1: Initialize the feature set A.K Means Clustering and number of cluster, Step 2: Initialize objective function K means clustering [9] technique finds mutual exclusive clusters of spherical shape. And then generates a specific number of disjoint, flat clusters. Statistical method can be used to cluster to assign rank values to the cluster categorical data. K-Means algorithm organizes objects into k – partitions where each partition represents a cluster with group of related item. We start out with the initial set of means and classify their cases based on their distances to their centers and compute the cluster means again, using the conditions that are assigned to the clusters; further reclassify all cases based on the new set of means. Repeat this step until the cluster means don’t change between successive steps. Finally, calculate the cluster again and assign the cases to their permanent clusters. The entire dataset is partitioned into K clusters and the data points are randomly assigned to the clusters resulting in clusters that have roughly the same number of data points. Step 3: Define weighting exponent, Step 4: Define center of cluster // and vectors of cluster centers, Step 5: Assign fuzzy membership Step 6: For number of iterations do Step 7: Combine probabilistic and fuzzy information for each iteration. Step 8: Update fuzzy membership function with probability of the feature Step1: For each data point: Calculate the distance between data point to each cluster. Step 2: If the data point is found to be close to its own cluster, then cluster them. If the data point in the cluster is not closest to its own cluster, then move it into the closest cluster. Step 3:Repeat the process until a complete pass through all the necessary data points results in no data point moving from one cluster to another cluster. Finally in this point the clusters are stable and the clustering process ends. Step 4:The choice of initial partition may affect the final clusters that result, in terms of inter-clustering and intra-clustering distances and cohesion [6]. belonging to cluster i. Step 9: Update center of cluster, Step 10: If to step 6 or Step 11: Stop is not satisfied then move IV. THE ANALYSIS OF VARIOUS CLUSTERING METHODS B. The Fuzzy C-Means Clustering The clustering in various clustering methods such as K Means, Hierarchical, EM, Farthest First, DB Scan. The comparison is done between the number of clusters using various clustering methods and size of each cluster. The comparison is shown below in the table: Clustering [3] is well established as a way to separate a set X into c subsets that represent (sub) structures of X. A partition can be described by a c × n partition matrix U. User and items are clustered by using fuzzy c-means algorithm 51 International Journal of Emerging Technology in Computer Science & Electronics (IJETCSE) ISSN: 0976-1353 Volume 24 Issue 4 – MARCH 2017. [6] Table I: Comparison of clustering algorithms [7] [8] [9] M sharma,Smann ,”A survey of Recommender systems :Approaches and Limitations ”,2013. ShanshanHuang,JunMa,ShuaiqiangWang,“A Hybrid MultigroupCoClustering Recommendation Framework Based On InformationFusion,” ACM Transactions on Intelligent Systems and Technology,vol.6,no.2,Article 27,2016 MugdhaAdivarekar, VinaLomte,” Survey: Collaborative Recommender Systems Using Multiclass Co-Clustering”, International Journal of Innovative Research in Computer and Communication Engineering,Vol. 5, Issue 1, January 2017 GoldyRana,Silky Azad,” Analysis of Clustering Algorithms in E-Commerce using WEKA”, IJCSMS Vol. 14, Issue 05,2014 PRIYA S received a BE degree in Computer Science and Engineering from avinashilingam university in 2015. She currently purses ME in the Department of Computer Science and Engineering at the Sri Krishna College of Engineering and Technology, Coimbatore, India. Her research interests include recommendation system in Data Mining.She has presented 1 paper in national conference and 1 paper in international conference Fig 2: Comparison of number of cluster in KMean, Hierarchical, EM, Farthest First, DB Scan MANSOOR HUSSAIN D is with CSE department in Sri Krishna College of Engineering and Technology,Coimbatore as Assistant professor. He has done his B.E in computer Science and Engineering from University of Madras and M.E. in Computer Science and Engineering from Anna University, Chennai..His research interests include Big Data. He has presented 5 papers in national conference and 2 papers in international conferences. He has published 1 papers in international journal V. CONCLUSION Clustering is a process of grouping the data into classes or clusters, so that objects within a cluster have high similarity in comparison to one another and very dissimilar to object in other clusters. The objects in the dataset are clustered or grouped based on the principle of maximizing the intra-class similarity and minimizing the inter-class similarity. This paper analyze the major clustering algorithms: K-Means, Fuzzy C-Means and probabilistic fuzzy c-means .To say more precisely, rapidly growing field is recommendation systems. The future work have to be concentrated in the field of finding new mechanisms for e-commerce for better recommendation predictions. REFERENCES [1] [2] [3] [4] [5] “ManhCuong Pham, Yiwei Cao, Ralf Klamma, Matthias Jarke”, A Clustering Approach for Collaborative Filtering Recommendation Using Social Network Analysis, Journal of Universal Computer Science, vol. 17, no. 4 (2011), 583-604 Sneha Y. S. and Dr. G. Mahadevan,”A Study on Clustering Techniques in Recommender Systems “,ICCTAI,2011 Paulo Salgado and GetúlioIgrejas” PROBABILISTIC CLUSTERING ALGORITHMS FOR FUZZY RULES DECOMPOSITION”, CETAV-Universidade de Trás-os-Montes e Alto Douro, 5001-801, Vila Real, Portugal. Jiajun.Bu,Xin.Shen,Bin.Xu,chunchen,XiaofeiHe,DendCai”Improving Collaborative Recommendation via User-Item subgroups” in IEEE,2016. G..Adomavicius, A Tuzhilin,” Recommendation Technologies:Survey of Current Methods and Possible Extensions”,2004 52