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Government College for Women (Autonomous) Kumbakonam UG CBCS 2008-2011 Semester I II III Course Title Part – I Language Tamil - I Part – II Language English - II Part – III Core Course – I MicroEconomics Part – III Core Course – II Tamil Nadu Economy Part – III Allied Course – I Principles of Commerce Part – III Allied Course – II Marketing Part – IV Value Based Education Yoga Part – IV Skill Based Course - I Spoken English Total Part – I Language Tamil - II Part – II Language English - II Part – III Core Course – II Tamil Nadu Economy Part – III Core Course – III Micro Economics – II Part – III Allied Course – II Marketing Part – III Allied Course – III Business Organization Part – IV Skill Based Course-II Mushroom Cultivation Environmental Studies Total Part – I Language Tamil - III Part – II Language English - III Part – III Core Course – IV Monetary Economics Part – III Core Course – V International Economics Part – III Allied Course – IV Statistical Methods – I Part – III Allied Course – V Statistical Methods – II Part – IV Skill Based Course – III Vermiculture Part – IV Non- Elective Course – Rural Industrialization Total Instruction Hours 6 6 5 Credit Marks 3 3 4 100 100 100 3 - - 4 3 100 2 2 2 2 2 100 100 30 6 6 3 17 3 3 4 600 100 100 100 4 4 100 3 4 3 4 100 100 2 2 100 2 30 6 6 2 25 3 3 100 800 100 100 4 4 100 3 - - 4 4 100 3 - - 2 2 100 2 2 100 30 18 600 Semester IV V VI Course Title Part – II Language English - IV Part – III Core Course – V International Economics Part – III Core Course – VI Economic Systems Part – III Allied Course – V Statistical Methods – II Part – III Allied Course – VI Statistical Methods – III Part – IV Skill Based Course – IV Soft Skills Part – IV Non Major- Elective Course – Agricultural Marketing Total Instruction Hours 6 Core Course-VII Macro Economics Core Course-VIII Fiscal Economics Core Course-IX Managerial Economics Core Course-X Capital Market Elective Course-I Entrepreneurship Development Elective Course-II Elements of Insurance Skill Based Course Total Core Course-XI History of Economic Thought Core Course-XII Indian Economic Development Core Course-XIII Environmics Core Course-XIV Personnel Management Elective Course-II Elements of Insurance Elective Course-III Salesmanship and Advertisement Skill Based Course Total Total No.of Paper Total Hours Credit Extension Activities Marks Credit Marks 3 100 3 4 100 5 4 100 2 3 100 4 3 100 2 2 100 2 2 100 30 24 800 5 5 5 5 5 5 5 5 5 5 100 100 100 100 100 3 2 30 6 2 27 4 100 600 100 5 4 100 5 5 4 4 100 100 2 5 5 5 100 100 2 30 2 28 100 700 - 42 - 180 - 139 - 1 -4200 CORE COURSE I Micro Economics I Module - I Nature and Scope Definition – Scope and Subject matter of Economics Static and Dynamic Analysis Inductive and Deductive Methods – Micro and Macro Economics – Importance and Limitations of Micro Economics. Module – II Cardinal Analysis of Consumer Behaviour Meaning of Utility – Cardinal and Ordinal – Total and Marginal Utility – The Law of Diminishing Marginal Utility and Equi-Marginal Utility – Consumer Equillibrium – Law of Demand – Elasticity of Demand – Consumer Surplus. Module – III Ordinal Analysis of Consumer Behaviour Indifference Curve – Meaning – Properties – Marginal Rate of Substitution – Consumer Equillibrium – Price, Income and Substitution Effects – Critical Appraisal. Module – IV Theory of Production Factors of Production – Features – Production Function – Concept and Meaning - Law of Variable Proportions – Laws of Return to Scale – Iso Quants – Meaning – Properties – Producer’s Equillibrium (Least Cost Combination with Iso Quants and Iso Cost Curves) Module – V Cost and Revenue Concept of Costs – Behaviour of Cost over time – Short run and Long run cost – Total Cost – Marginal Cost – Average Cost – Fixed cost and Variable Cost – Derivation of Long run curve – Revenue Concepts – Total Revenue, Marginal Revenue and Average Revenue – Relation between AR and MR. Reference: 1. K.P.M Sundaram 2. H.L.Ahuja 3. S.Sankaran 4. HS. Agarwal 5. M.L. Seth 6. Stonier and Hague 7. Koudsoyiannis. A 8. Baumol W.J - Micro Economics - Advanced Economic Theory - Micro Ecnomics - Micro Ecnomics - Principles of Economics - A Text book of Economic Theory - Modern Micro Economics - Economic theory and operation Analysis FIRST ALLIED COURSE – I PRINCIPLES OF COMMERCE Module – I Fundamentals of commerce – Forms of Business organizations – Sole proprietorship, partnership, company, cooperative, public and joint enterprises – types of Business combination. Module – II Banks – definition – Kinds of Banks – Central Bank – Objectives – functions Co- operative bank and its functions. Module – III Media – importance – merits and demerits of media – whole sale and retail business – general and special shops – chain stores – multiple shops – main order sales – department stores – super market A to Z shops. Module – IV Insurance – Kinds of insurance – fire – marine – deposit insurance – insurance against theft and loss of profit – transport in business development. Module – V Scientific management – management process – Planning – organization – staffing – direction – coordination – control – Professionalisation of management in India. Study materials: 1. O.R. Krishnaswamy 2. Bhushan 3. Kathireshan and Radha 4. Sherlakar SA - Essential of Commerce - Business Organization - Business Organization - Modern Business Organization and Management Core Course – II Tamil Nadu Economy Module I A Profile of the Economy of Tamil Nadu Tamil nadu – Salient Features – Land Area – Distribution of Occupational Structure in TamilNadu – Population in Tamil Nadu – Land Use – forest Resources – Human Resources – Infrastructure – Rural – Urban Education, Health, Banking, Power, Transport and Communication. Module II Agricultural Development Agriculture – Land Use – Cropping Pattern – Principal Commodities – Irrigation – Green Revolution – Agricultural Marketing – Defects – Remedial Measures – Agricultural Finance – Agencies – Government Role – Self Help Groups and MicroFinance. Module III Industrial Development Major Industries – Automobile, Leather, Cotton, Sugar, Cement, Software – Small – Scale Industries – Cottage Industries – Ancillary Industries – Handloom Industries – Role of Government in Industrial Development – Industrial Finance – Agencies TIC,SIDCO, SIPCOT, Industrial Estate, DIC, EPZ,SPZ. Module IV State Finance & Development Programme State Finance – Revenue and Expenditure of this state – Tamil Nadu’s Recent Budget – Poverty Alleviation Programmes in Tamil Nadu – Unemployment Problem - Women’s Deveolpment Programme. Module V General Performance of the State Tourism Development in Tamil Nadu – Role of Local bodies – Science and Technology – Environmental Protective measures in Tamil Nadu. References: 1. 2. 3. 4. Perumalsamy S. – Economic Development of Tamil Nadu Veleppan D. – Economic Development of Tamil Nadu Kurien C.T. - Pro blems and Prospect s Tamil Nadu Economy Government of Tamil Nadu – Tamil Nadu – An Economic Appraisal CORE COURSE III MICRO ECONOMICS II Module – I Meaning and Forms of Market. Meaning and Forms of Market. – Marshall’s General Theory of Value – Time Element – Equilibrium of firm industry- Objectives of the firm. Module – II Pricing under perfect Competition and Monopoly Definition of perfect competition – Features – price and Output determination Monopoly – Definition and meaning of Monopoly – kinds of monopoly price determination – Price Discriminations – Comparison between perfect competition and monopoly. Module – III Pricing under Imperfect Competition Meaning and features of Monopolistic Competition – Price Determination – selling Cost – Oligopoly – Definition – Features – Price and Output determination under Oligopoly. Module – IV Factors Pricing General Theory of Distribution – Marginal productivity Theory of Distribution – Modern Theory of Distribution – Ricardian Theory of Rent – Quasi Rent – Modern Theory of Rent. Module – V Factors Pricing Theories of Wages – Trade Union – Bargaining Power – Wage Differentials and Theories of Interest – Classical Neo-Classical and Keynesian Theory of Interest – Theories of Profit Reference: 1. K.P.M Sundaram 2. H.L. Ahuja 3. S.Sankaran 4. HS. Agarwal 5. M.L. Seth 6. Stonier and Fague 7. Kouosoyiannis. A 8. Boumol W.J - Micro Economics - Advanced Economic Theory - Micro Economics - Micro Economics - Principles of Economics - A Text book of Economic theory - Modern Micro Econoics - Economic theory FIRST ALLIED COURSE – II MARKETING Module – I Market and Marketing Market- Evolution – Meaning – Definition – Classification of Market – Marketing – Meaning and Definition – Marketing concept – Objectives and Importance – Role of marketing in Developing and Developed Countries. Module – II Functions of Marketing Classification of marketing function – Concentration – Dispersion – Buying and Assembling – Selling – Transportation – Storage – Standardisation and Grading – AGMARK – ISI. Module – III Product Planning and Policy Definition of product – Product Concept – Product Mix – Product Planning and Policy – Product Life Cycle. Module – IV Buyer Behaviour and Market Research Buying motives – Factors Determining Buyer Behaviour –Market Segmentation – Methods of Segmenting the market – Meaning of market Research – Definition – Objectives – Advantages – Types of Marketing Research. Module – V Channels of Distribution Definition – Types of Channels of Distribution – Factors Considered in Selecting Channels – Whole saler – retailer and middle men – Functions – Elimination of middle men. Study Materials 1. Amarchand Dand Varadharajan. B - Introduction of marketing 2. Rajan Nair - Marketing 3. Vasudevan - Marketing 4. Jayasankar - Marketing 5. R.S.N. Pillai Bagavathi - Modern Marketing FIRST ALLIED COURSE – III BUSINESS ORGANIZATION Module – I Nature and scope of business organization – Objectives of entering business – factors influencing the selection of business – business location factors. Module – II Forms of organization – corporate and non-corporate private sector – merits and demerits – corporate sector – joint stocks companies – character tics – public enterprises – evaluation – no profit no loss pricing – importance business environment. Module – III Marketing – Meaning of marketing – functions of marketing – classification – channels of distribution – role of middle man in marketing Module – IV Advertisement – objectives of advertisement – objectives of salesmanship – uses of salesmanship – functions of business finance – objectives of financial planning. Module – V Kinds of Shares – advantages of preference shares and equity shares – meaning – Definition – character tics and function of stock exchanges – Securities and Exchange Board of India – Powers and functions of SEBI – achievement. Study Materials: 1. Bhustan 2. Sherlarkar SN 3. Krishnamurthy OR 4. Kathiresan and Radha 5. Francis Cherunilamk 6. Acharya & Goverkar - Business organization - Modern Business Organization and Management - Essentials of Commerce - Business organization - Business Environment and Policy - Business Policy and Administration CORE COURSE – IV Monetary Economics Module – I Evolution and functions of Money Definition – Barter system – Evolution of money – functions of money – forms and kinds of money – commodity money – metallic money – paper money – credit money and near money. Module – II Theories of Money Value of money – Quantity Theory of money – Fisher’s Version – Cambridge version – Keynes Theory of money and Prices – Friedman’s Restatement of the Quantity Theory of money – Patinkin’s Real Balance Effect. Supply of money – Components of Money. Module – III Inflation and Deflation Meaning – Types of Inflation – Causes, Effects and measures – Theories – Demand Pull, Cost – Push – Inflationary Gap, Deflation – Consequences and Control of Deflation. Module – IV Business Cycles Meaning – Phases of Trade Cycles – Theories of Trade Cycle – Schumpeter – Hawtrey – Keynes – Hicks under Consumption – Hayek’s cobb Web theorem. Module – V Banking Definition – Commercial Banks – Functions Balance Sheet – Credit Creation – Central Bank and its Functions – Monetary Policy – Objectives – Limitations – Methods of Credit Control. Reference: 1. Sankaran .S 2. Jhingan.M.L 3. Sundharam.K.P.M 4. Vaish.M.C 5. Mithani.D.M - Monetary Economics - Monetary Economics - Money, Banking and International Trade - Monetary Theory - Money, Banking and International Trade and Public Finance SECOND ALLIED COURSE – IV STATISTICAL METHODS – I Module – I Introduction Introduction – Definition – Its relations with other Sciences – Functions – Limitations. Module – II Data Collection Collection of Data – Primary and Secondary Sources – Precautions in the use of Secondary data – Framing a Questionnaire. Module – III Measures of Central Tendencies Measures of Central Tendancy – Mean – Median – Mode – Harmonic Mean and Geometric Mean – Relationship between different averages. Module – IV Measures of Dispersion Measures of dispersion – Properties of a good measures of Variation – Range – Merits and Demerits Quartile Deviation – Merits and Demerits – Standard Deviation – Merits and Demerits – Co-Efficient of Variation – Lorenz Curve – Simple Problems. Module – V Skewness & Kurtosis Skewness & Kurtosis – Karl Pearson Bowley and Kelly measures of Skewness – Measures of Kurtosis – Simple Problems. Reference: 1. R.S.N. Pillai & Bhagavathi, Statistics. 2. Kapoor & Kapoor, Statistics. 3. Gupta S.P (2002), Statistical Methods, S.Chand & Sons, New Delhi. 4. Speigal,M.R.(1992), Theory and Problems of Statistics, Mc Graw Hill Book Co.,London. 5. Chou.Y (1975), Statistics Analysis,Holt,Reinhart and Winston, New York. 6. Croxton, Crowden and Klein (1971), Applied General Statistics, Prentice Hall of India, New Delhi. 7. Nagar,A.L. and R.K.Das (1993), Basic Statistics, Oxford University Press, New York. Non – Elective – I Rural Industrialization Module – I Meaning and Role of Industrialization Introduction – Meaning of Rural Industrialization – Comparison of Rural and Urban Industries – Role of Rural Industrialization. Module - II Types of Rural Industries Introduction – Cottage Industries – Definition – Features of Cottage and Small-Scale Industries – Difference between Small – Scale and Cottage Industries – Agro – Based Industries – Khadi and Village Industries – Handicrafts , Handloom Industry – Sericulture – Coir Industry. Module – III Sources of Finance Types of Industrial Finance – Drawbacks of Small-Scale and Cottage industries- Sources of finance – Institutional sources and Non-institutional sources. Module – IV Problems of Rural Industries Introduction – Problems of Locations – Raw Materials – Skilled labour – capital-entrepreneurship – Technology – marketing-Infrastructure, undue concentration. Module – V Government Policy Towards Rural Industries. Introduction – views of Gandhi on rural industries – Industrial policy of 1991 with reference to rural industries – rural Industries and five Year planning-Governemnt measures and programmes for the promotion of rural Industries. Reference: 1. Sen .K.K - Rural Industrialization in India 2. Begin - Rural Industrialization in India 3. Rao R.V - Rural Industrialization Core Course – V International Economics Module – I Introduction International Economics – Meaning-Features –Merits and Demerits-Domestic Vs International Trade – Theories of International Trade- Ricardo’s Comparative Cost Theory – Heberler’s Theory of Opportunity Cost – Hechsher Ohlin Theory – Superiority over Classical Theory. Module – II Free Trade Vs Protection Free Trade Vs protection – Case for and Against Free Trade – Tariff – Types – Effects: Quotas – Types – Effects: Dumping – Anti – Dumping Measures. Module – III Balance of Payments Balance of Payments – Meaning – Importance – Distinction between balance of trade and balance of payments – Disequilibrium – Causes- Measures for removing disequilibrium in balance of payments. Module – IV Foreign Exchange Meaning – Determination of equilibrium exchange rate – Theories of Foreign Exchange rate – The Mint Parity theory – Purchasing Power Parity Theory – Fixed Vs Flexible. Module – V International Monetary System International Liquidity Problems – IMF – IBRD – GATT – WTO – UNCTAD – SARRC Reference: 1. 2. 3. 4. 5. Mithani Gupta K.R Jhingan Chandra R & Suriya Kumar S.M Francis Cherunilam - International Economics - International Economics - International Economics - International Economics - International Economics Core Course – VI Economic System Module – I Economic Systems Definition – Nature-scope-Importance-Functions – types;Primitive, Communism, Federalism, Mercantilism, Capitalism, Socialism, Communism and mixed economy – features only. Module – II Evolution of Capitalism Laissez-Faire Capitalism – Welfare capitalism – Regulated capitalism – Industrial Capitalism – Achievements and Failures of Capitalism. Module – III Evolution of Socialism Utopian Socialism – Marxian Socialism – Market Socialism and Decentralization – Socialism and Central Planning – Broad Features of India’s Socialistic Pattern. Module – IV Communism Meaning – Characteristics-Communism Vs Socialism-A Critical Appraisal of Communism. Module – V Mixed Economy Characteristics of MixedEconomy – Public Sector: Meaning – Features and causes of growth of public sector – role of public sector in India – factors Responsible for privatization in India. Reference: 1. Desai S.S.M (1982) 2. Halm, George N.(1968) 3. Sen K.K (1994) 4. Grossman, Gregory - Economic Systems, Himalaya publishing House Bombay - Economic Systems, Oxford and IBH publishing Co, NewDelhi, -Comparative economic Systems, Sultan chand & Sons, New Delhi, Bombay. - Economic Systems Prentice Hall, New Delhi Second Allied Course – V Statistical Methods – II Module – I Classification & Tabulation Classification & Tabulation – Rules and Types – Frequency Distribution – Tabulation – Parts – Rules and Types of Tables. Module – II Diagrams & Graphs Diagrams & Graphs – Rules for making a diagram – Types of Diagrams – Graphic Presentation – General rules – Difference between graphs and diagrams – Histogram – Frequency Polygon – Frequency Curve. Module – III Correlation Analysis Correlation Analysis – Types of Correlation – Scatter diagram – Graphic Method – Karl Pearson’s Co-efficient of Correlation – Co-efficient of determination – Spearman’s Rank Correlation – Simple Problems. Module – IV Regression Analysis Regression Analysis – Meaning and Uses – Correlation Vs Regression analysis – Two Regression Lines – Regression Co-efficient – Simple problems. Module – V Analysis of Time Series Analysis of Time Series – Components of Time Series – Graphic Method – Semi-average Method – Moving Averages method – Method of Least Squares. Reference: 1. Gupta,S.C (1993), Fundamentals of Applied Statistics, S.Chand & Sons, New Delhi 2. Gupta,S.C (2002), Statistical Methods, S.Chand & Sons, New Delhi 3. Speigal,M.R.(1992), Theory and problems of Statistics, Mc Graw Hill Book Co., London. 4. Chou .Y (1975), Statistics Analysis, Holt, Reinhart and Winston, New York 5. Croxton, Crowden and Klein (1971), Applied General Statistics, Prentice Hall of India, New Delhi. 6. Nagar,A.L and R.K.Das(1993), Basic Statistics, Oxford University Press, New York. Second Allied Course – VI Statistical Methods – III Module – I Sampling Designs Sampling Designs – Census and sample method – merits and demerits – essentials of sampling – methods of sampling – merits and demerits – statistical error – measurement of errors. Module – II Index Numbers Index Numbers – Uses and construction of index numbers – Laspeyer’s. Paache, Fisher-Marshall, Edge worth and Bowleys’ index numbers – Chain index, Base Shifting,Splicing,deflating,Cost of living Index – Simple problems only. Module – III Association of attributes & Types of Sets Association of attribute ultimate class frequencies – order of classes – determination of frequencies – consistency of data – types of association – Set and subsets, finite & infinite sets, universal set, disjoint sets, union & inter-section of two sets (simple Problems). Module – IV Indian Statistics Agricultural statistics – Agricultural planning – Cattle statistics – sources – uses – industrial statistics – sources – uses – population statistics sources & uses – national income & accounting statistics – sources & uses. Module – V Vital Statistics Vital statistics – Importance – Types-uses – methods – Standard birth rate – Standard death rate – Mortality rate – Crude birth rate – Life table. Reference: 1. Gupta,S.C (1993), Fundamentals of Applied Statistics, S.Chand & Sons, New Delhi 2. Gupta,S.C (2002), Statistical Methods, S.Chand & Sons, New Delhi 3. Speigal,M.R.(1992), Theory and problems of Statistics, Mc Graw Hill Book Co., London. 4. Chou .Y (1975), Statistics Analysis, Holt, Reinhart and Winston, New York 5. Croxton, Crowden and Klein (1971), Applied General Statistics, Prentice Hall of India, New Delhi. 6. Nagar,A.L and R.K.Das(1993), Basic Statistics, Oxford University Press, New York. Non-Elective Course – II Agricultural Marketing Module – I Introduction Definition – Objectives – Importance – Types – Process – Concentration, Dispersion and equalization problem of agricultural marketing. Module – II Functions Marketing Functions – Three classes of functions – Concentration – buying, Selling, Assembling – Transporting – Warehousing – Standardization – grading – financing – risk bearing and market information. Module – III Marketing Agricultural Product Marketing of agricultural product – significance of marketing – defects of agricultural marketing – market structure – important components of market structure – regulated markets – objectives-problems in regulated markets – suggestion for improvements. Module – IV Channels of Distribution Channels of distribution for good grains- marketing agencies – producer – Wholesaler – Classification of Wholesalers – Functions – disadvantages of Wholesalers Middlemen – other agents. Module – V Agricultural Prices Trends in agricultural prices – reasons for fluctuations of prices – price stabilization – objectives of price stabilization policy – functions of agricultural prices – the need for stabilization of agricultural prices – buffer Stocks – Procurement – imports – agricultural price policy with reference to India. Reference: 1. 2. 3. 4. 5. 6. Marketing of Agricultural products - Kobbs Economics of Agriculture - R.C.Cohen Economic organization of agriculture - T.W.Schuliz Agricultural Problems of India - P.C. Bansil Agricultural Marketing Reports - Government of India Principles and Practice of Marketing in India – CB Memoria CORE COURSE-VII MACRO ECONOMICS Objectives: 1. To teach the students to understand the basic concepts of Macro Economics. 2. To make the students to understand Macro Policies Module I Nature & Scope of Macro Economics Nature and scope of Macro economics- Micro and Macro economics- Staticdynamic and Comparative static-National income- Concepts of National IncomeMeasurment,difficulties and importance of National Income-Circular flow of income – Two sector model. Module II Theories of Employment Classical Theory of Employment-Say’s law of Market- Pigou’s wage cutKeynesian Controversy.Keynesian theory of employment – Principles of effective demand. Module III Consumption Function Keynes psychological law of Consumption Function-Meaning-APC and MPCFactor determining Consumption Function-Measure to Increase consumption FunctionTheories of Consumption Function-absolute income – relative income-Permanent income and life-cycle hypothesis. Module IV Investment Function Investment function-Meaning-Types of Investment – Determinants of investmentMEC-MEI – Keynes’s theory of interest – Multiplier- static and dynamic MultiplierPrinciples of Acceleration –Super – Multiplier. Module V General Equilibrium General Equilibrium –Product and money market Equilibrium-Hicks Hansen’s ISLM analysis-derivation of IS-LM curves-determination of general Equilibrium-, Objectives of macro economics policy. TEXT BOOK: 1. Seth M.L 2. Mithani D.M 3. Gupta R.D 4. Jhingan M.L 5. Dhingra I.C Reference: 1.Shapiro E. 2.Harold R.Williams 3.Ackley G. 4.Dudly Dillar - Macro Economics - Macro Economics - Keynes and post Keynesians Economics - Macro Economics - Objective Type Questions in Macro Economics - Macro Economics - Macro Economics - Macro Economics - Economics of J.M.Keynes. CORE COURSE-VIII FISCAL ECONOMICS Objectives: 1. To create knowledge about revenue and expenditure of the State and Central Government 2. To make the students aware of the concepts in fiscal economics meaning of budget, current budget and fiscal policies. Module I Introduction Nature and Scope of fiscal Economics – importance – Public Finance and Private Finance – the Principles of Maximum Social Advantages. Module II Public Revenue Public Revenue- Meaning –Sources of Public Revenue- Tax Revenue and Nontax revenue- Objectives- Cannons of Taxation- Classification of Taxation-Direct taxtypes-Indirect Tax- types-Methods of Taxation – VAT- Theories of Taxation, Shifting and Incidence of Taxation-Effects of taxation-Public Revenue trend in India. Module III Public Expenditure Public Expenditure – Meaning-Causes-Public and Private ExpenditureClassification- Cannons-Theories-Effects and Control of Public Expenditure- Budget – Meaning-Types-Current Budget. Module IV Public Debt Public debt-meaning-causes of public debt-classification- effects- Redemption of public dept- trend in India. Module V Federal Finance Meaning – Principles-Problems of central and state relationship-Functions of Finance commission-Latest finance commission report-Local Finance- Fiscal Policy – Meaning – Definition-Objectives- instruments-uses-limitations –Fiscal Policy in India. TEXT BOOK 1. Sundaram K.P.M 2. Loganathan V. 3. Sankaran K. 4.Thiyagi B.P 5.Singh S.K Reference: 6.Dalton 7.Hicks 8.Musgrave & Musgave : Fiscal Economics : Public Finance : Public Finance : Public Finance : Public Finance in theory and Practice :Public Finance : Public Finance :Theory and Practice of Public Finance Core Course – IX Managerial Economics Objectives: 1. To learn the scope and objectives of managerial economics. 2. To enable the students to study the demand and cost analysis. pricing methods and profit management. Module – I Introduction Definition – Scope – Characteristics – Importance – Relationship with other Subjects – Objectives of the Firm; Profit Maximization, Sales Maximization – Decision making. Module – II Demand Analysis Demand Analysis and forecasting demand – concepts – law of demand – elasticity of demand – types – determinants – methods of measurements – importance – demand forecasting – methods – importance. Module – III Cost Analysis Cost analysis – Concept – Cost-output relationship – Short run – Long run – Cost control – Need – Methods – importance. Module – IV Pricing Methods Pricing practices – objectives of pricing policy – pricing methods – full-cost pricing – marginal cost pricing – going rate pricing – customary pricing – price discount – price differentials. Module – V Profit Management Profit and Capital management – Nature and functions of profit – profit planning and profit forecasting – Break-even analysis – capital budget – meaning-Nature – concepts – need and importance – problems. Text Book: 1. Varshney,R.L.,& K.L. Maheswari 2. Kumar, Pradeep, 3. Sankaran,S. 4. Mithani,D.M. - Managerial Economics - Managerial Economics - Managerial Economics - Managerial Economics Reference: 1. Joel Dean 2. Samuel Web 3. Metha P.L - Managerial Economics - Managerial Economics - Managerial Economics Core Course-X Capital Market Objectives: 1. To create knowledge about capital market, growth and functions. 2. To make the students aware of the concepts, the shares,bonds and debentures. Module I-Introduction Capital Market – Definition – Features – Concepts – Functions – Structure – Importance and Growth of Capital Market in India – Money market – definition-features – capital market Vs Money Market – role of Commercial Banks. Module II-Corporate Securities Long term Sources – Corporate Securities – Equity Shares – Merits and Demerits – Preference Shares – Merits and Demerits – Debentures and bonds – Convertible and non-Convertible debentures – Full and Partly convertible debentures – Company Deposits Module III-Financial Institutions Financial institutions – LIC – UTI – IDBI – ICICI – Mutual Funds – Open and Close ended Mutual funds – Global Depositary Receipts. Module IV-Primary Market and Secondary Market Public Issues of shares – Primary market – Secondary Market – Issues of shares at Par and at Premium – Right Issue of shares – Issue of Bonus shares – Underwriting of Shares – Merchant Banks – Foreign Institutional Investors. Module V – Stock Exchange Stock Exchange – Meaning – Definition – Characteristics – Functions – Listing of Securities – Dealers in Stock Exchange – Securities and Exchange Board of India(SEBI) – functions – Powers and Performance. Text Book: 1. Varma and Agarwal 2. Y.K. Bhushan 3. Kuchal S.C 4. Chandru 5. I.M Pandey Reference: 1. Kuchal S.C 2. Khan and Jain 3. Ishwan C. Dingra - Corporate Finance - Business Organization & Financial Management - Corporate Finance - Financial Management - Financial Management - Financial - Corporate Finance - Indian Economic Problems Elective Course – I Enterpreneurship Development Objectives: 1. To eneble the students to understand the entrepreneurship and its uses in the society 2. To discuss the various sources of finance and study about the women entrepreneur. Module- I Introduction Entrepreneuship – Definition – Concepts – Scope – Signidicance of Entrepreneurship – Functions – Types – Growth of entrepreneurship – Theories – Intrapreneur – Features of a Successful Entrepreneur – Role of Entrepreneurship in Economic Development Module – II Business Ventures Business Ventures – Steps for staring a small Industry – Significance – Problems of small scale Industry – Industrial Policy on small scale industries – Incentives – Subsidies. Module – III Project Analysis Project – Meaning – Objectives – Identification – Classification – Project selection – Internal and external constraints – Project Formulation – Feasibility – Project preparation and project report. Module – IV Sources of Finance Financial planning – need – sources- Internal sources – External sources – Role of DIC, TIIC, SIDBI, SIDCO, SIPCOT, and Industrial Estate – Commercial Banks – Micro Finance. Module – V Women entrepreneur Women Entrepreneur – Objectives of EDPS – Performance and Criticism of EDPS – Women Entrepreneur – Features – Growth – Problems – Prospects and development schemes – SHG Text Book: 1. Gupta C.B. & Srinivasan N.P 2. Khanka .S.S 3. Saravanavel 4. V. Balu Reference: 1. Bhattachajee. H 2. Rao S.K 3. Dhingra Ishwar C. - Entrepreneurship and Development in India - Entrepreneurship and Development in India - Entrepreneurship Development - Entrepreneurial Development - Entrepreneurial Development - Entrepreneurial Development - Entrepreneurial Development ELECTIVE COURSE – II ELEMENTS OF INSURANCE Objectives: 1. To enable the students to know about the different kinds of insurance 2. To make the students to study about the premium calculation Module – I Introduction Nature, and scope – importance – Kinds of insurance: Life insurance and General insurance – Functions of insurance – Risk management: The concept of risk and loss prevention. Module – II life Insurance Definition of life insurance – Features of life insurance – Advantages of life insurance – procedures of taking life insurance policy – General rules of insurable interest in life insurance. Module-III Types of Policies Kinds of life insurance polices-Whole life, Endowment, Term and unit linked polices-Advantages of different polices-Conditions relating to commencement of risk, premium and continuation of polices. Module-IV Premium calculation Calculation of premium-Factors affecting calculation of premium-steps for computation of premium-Methods of premium calculation:Assessment plan, natural premium plan and level premium plan-Mortality tables. Module-V Insurance Agents Insurance agents-Functions of agent-Qualifications of an agent-Business targetsInsurance industry in India-LIC & GIC-Insurance regulatory and Development authorityPrivate sector companies. Text Book: 1. Dr.N.Premavath 2. M.N. Mishra, Reference: 1. M.N. Mishra 2. M. Mothihar 3. B.S. Bodla - Elements of Insurance Concepts of Insurance. - Insurance – Principles and polices. Insurance-Principles, Practices, Management and Salesmanship. Insurance - Core Course XI History of Economic Thought Objectives: 1. To make the students aware of the various schools of the economic thought. 2. To make the students to understand the contributions of various economists. Module I: Pre classical and Classical thought Nature and Significance of History of Economic thought - Mercantalism – Physiocracy – Classical School – Adam Smith - Malthus – Ricardo – J.B.Say – J.S Mill. Neo classical School – Alfred marshall. Module II: Historical, Keynesian and Welfare School Historical School – Schomoller, Keynesian School – Pigou – Pareto. School – J.M. Keynes, Welfare Module III: Austrian and Institutional School Austrian School - Karl Menger. Marginalism - Gossen – Jevons, Institutional School - Veblen Module IV: Socialist and Marxian Thought Socialist thought – Simon , Sismondi, Robert Owen, Karl Marx. Module V: Indian Economic Thought Gokale - Nauroji - Gandhiji - Nehru - Ambedkar - Periyar – Amartya Sen. Text Book: 1. Loganathan V. 2. Sankaran S. 3. Girija and Manimekalai - History of Economic Thought - History of Economic Thought - History of Economic Thought Reference: 1. Hageela T.N. 2. Srivastava - History of Economic Thought - History of Economic Thought CORE COURSE – XII INDIAN ECONOMIC DEVELOPMENT Objectives: 1. To study the features of underdeveloped economy 2. To highlights the population problems. 3. To analyze the causes for the poverty and unemployment. Module – I Introduction Concept of Economic Development and Growth – Basic Characteristics of underdeveloped Economy - Economic and Non – Economic factors inhibiting economic development – National Income. Module – II Human Resources, Poverty and Unempolyment Population – Growth – Age Composition - Occupational Distribution – Causes, Effects and remedial measures - population policy – demographic Transition theory – poverty - poverty alleviation programmes. Unempolyment – types – causes and effects Module – III Agriculture Agriculture - Productivity – land Reforms – Green Revolution – Agricultural Finance – Marketing - Mechanization – Public Distribution System – Agricultural Development under Five year Plans. Module – IV Industry Role of Industries - Industrial Policies of 1948,1956 & 1991 and recent changes. Cottage and Small scale industries, large scale induatries – Iron and steel, cement, textile and Sugar Industries – Industrial development under five year plans. Module – V Transport Role of Transport in economic development – transport co- ordination – Rail – Road – Air and Water. Text Book: 1. Ruddar Dutt & Sundaram K.P.M 2. Sankaran. S 3. Loganathan . V 4. Jhingan. M.L Reference: 1. Agarwal .A.W 2. Dhingra. I.C 3. Dewett. K.K 4. Higgins 5. Meir & Baldwin 6. Lewis - Indian Economy - Indian Economy - Essays in Economic Development - Economics of Planning - Indian Economy - Indian Economy - Indian Economy - Economic Development - Leading Issues in Economic Development - Economics of Development CORE COURSE – XIII ENVIRONOMICS Objectives: 1. To make the students aware of the basic concepts, definition and theories in environomics 2. To impart knowledge about pollution, global issues in Environemental quality. Module –I: INTRODUCTION Nature and scope of Environomics-Basic Concepts-Inter-relationship with other sciences-Environment and economics. Module – II: THEORIES OF ENVIRONMENTAL ECONOMICS Efficiency in a Private Market Economy-Theory of Material Balance –Spill Over Effects- Externalities-Efficiency and social welfare-Internalization of ExternalitiesSolutions to the Externalities-Environmental Quality as a public Good-Pareto-optimum theory. Module-III: ECONOMICS OF ENVIRONMENT Risks of a Deteriorating Environment-Natural Resources and their ConservationPopulation and Environmental Quality-Economic Growth and Environmental QualityRetarding Impacts-Green Hourse effect-Acid Rain. Module-IV: ECONOMICS OF POLLUTION Pollution-Meaning-Types-water,air, land, noise-Impacts on Human Health, Animals and Vegetation-Recycling of Wastes. Module-V: ENVIRONMENTAL POLICIES MEASURES Basic Approach to problems and pollution control-Moral-Suasion-direct controlregulation-fiscal techniques-allocation of property rights-Coase theorem-pollution permits and refundable deposits. Text Book: 1. Sankaran.A 2. Karpagam.M 3. Varatharajan and Elangovan - Environmental economics Environmental economics Environmental economics Reference: 1. Pearce, D.W. 2. Senaca J.J and Taussig M.K. - Environmental economics Environmental economics CORE COURSE – XIV PERSONNEL MANAGEMENT Objectives: 1. To enable the students to know about the meaning, scope, principles and functions of personnel management. 2. To make the students to study about the man power planning, job analysis, motivation and leadership of personnel management. Module-I Introduction Meaning and definition of personnel management-Characteristics, scope, objectives-Principles-Functions-Managerial and operative functions-Problems Module-II Man Power Planning Meaning-Definition-Importance of man power planning-CharacteristicsObjectives-Needs-Factors influencing man power planning; internal and external factorsSteps involved in man power planning- Limitations. Module-III Job Analysis Recruitment, selection and placement of personnel-job analysis, job description, job specification, job evaluation-Interviews and test.Promotion, transfer, training and methods of training. Module-IV Motivation Meaning-Definition-Nature and Characteristics of motivation-ImportanceTheories of motivation-Maslow’s Need Hierarcy theory- McGregor’s X and Y theoriesHerzbers’s two factor theory-Vroom’s expectancy theory. Module-V Leadership Concept and characteristics of leadership-Importance-Qualities-Functions- Types of leadership-Theories of leadership-Traits theory; behavioral theory- Situational theory. Text Book: 1. Memoria C.B 2. Bhushan.Y.K -Personnel Management -Business Management Reference: 1. Date 2. Agarwal R.D 3. Ghoshs -Personal Management -Dynamics of Personnel Management -Personnel Management ELECTIVE COURSE-III SALESMANSHIP AND ADVERTISEMENT Objectives: 1. To study the features and concepts of salesmanship. 2. To discuss the different medias of advertising. Module – I Salesmanship Definition and features of salesmanship – objectives – types – functions – benefits of salesmanship to manufacture, society, customers and salesman. Module – II Sales manager Meaning – importance – good qualities of a sales manger – duties and responsibilities of sales manager – sales promotion at different levels. Module – III Salesman Training Training of Salesman – Objectives of training – Advantages of good training programme – Contents of training – Types and methods of training – individual and group training methods – Limitations of training. Module – Iv Advertising: Meaning – objectives – functions – types – advertising process – creativity – meaning and sources – qualities of a advertising copy – media of advertising – Newspaper – Radio – TV – Flim – Internet – Merits and demerits. Module – V Trends in Advertisement Meaning – Determinants – importance of Consumer Behavior in Advertising – Social and Cultural influence on Consumer Behavior. Text Book: 1. Davar and Davar S.M - Advertisement and management 2. Dr. Verma.M.M. and Agarwal R.K-Advertisement and management Reference: 1. Bastia G.R and Sharma.N.R 2. Mathur, V.C 3. Patel.J.S.K 4. Contakki -Advertising marketing and sales management -Advertising management -Salesmanship and Publicity _Salesmanship and advertisement