Download Answer: The best applications for MySQL are

MySQL Enterprise Edition
Most secure, scalable MySQL Database, Online Backup, Development/Monitoring Tools,
backed by Oracle Premier Lifetime Support
Elevator Pitch
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With 12 millions of active installs, MySQL Enterprise Edition is the leading open source
database solution behind many of today’s Web applications. It is fast, reliable, easy to
use, and runs on a broad range of platforms. MySQL Enterprise Edition includes the
most comprehensive set of advanced features, management tools and technical support
so customers can achieve the highest levels of MySQL scalability, security, reliability,
and uptime. It reduces the risk, cost, and complexity in developing, deploying, and
managing business-critical MySQL applications.
Target Customer Account Profile
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Companies already using MySQL for any type of application
Companies planning new Web-based services and projects
Web 2.0 companies (Digital Entrepreneurs) and Enterprises using Web 2.0
(Enterprise 2.0)
o Companies wanting an open source alternative to IBM DB2, MS SQL Server and
Sybase
o Companies with high volumes in database reads/queries; that require highperformance computing and high availability
o Key adopter verticals include telco, retail, web properties, education and financial
services
Job Titles: VP of Engineering / IT Director/ DBA/Developer/Technical Product Manager
Key Influencers: Sys Admin, DBAs, Web Developers
Key Features and Messages
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The MySQL Enterprise subscription offering includes the most comprehensive set
of MySQL database software, monitoring tools and production support so your
business achieves the highest levels of reliability, security and uptime. The MySQL
Query Analyzer, available as part of the MySQL 5.5 Enterprise Edition, allows
organizations to further optimize database performance across their organization -- while
driving increased efficiency and lowering administrative overhead.
Quickly build and deploy online applications with confidence using the MySQL
Enterprise Server, the most reliable, secure and up-to-date version of MySQL for costeffectively delivering E-Commerce, OLTP and multi-terabyte Data Warehousing
applications. It is a fully integrated transaction-safe, ACID compliant database with full
commit, rollback, crash recovery and row level locking capabilities. It is also backed by
full production support and regular updates to ensure maximum uptime and availability.
Ensure the highest levels of security, performance and availability of all MySQL
servers using the Enterprise Monitor and Advisors. The Enterprise Monitor serves
as an automated “Virtual MySQL DBA” by proactively monitoring key MySQL and OS
metrics and providing expert Best Practice advice on corrective actions that can be
taken before a cost outage occurs.
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Improve the performance and scalability of online applications by up to 3x using
the MySQL Query Analyzer. The Query Analyzer helps DBAs and Developers identify
and analyze problem SQL code that is causing performance issues and slowdowns
across all MySQL servers, all within minutes vs. hours or days using other methods.
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Quickly resolve technical problems using 7x24x365 MySQL Technical Support
Services. The MySQL Technical Support team is staffed by experienced MySQL DBAs
who work directly with the MySQL Engineering team to provide quick resolutions to even
the most complex technical issues.
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Optimize and tune performance of MySQL, SQL, Schema and Replication using
MySQL Consultative Support Services. Work directly with the MySQL Support
Engineers on project specific MySQL installations, Replication set up and configuration,
Query review and tuning, optimal Schema design and more.
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Try it all at no cost! All of the MySQL Enterprise database software, Enterprise Monitor,
Query Analyzer and Support Services are available under a 30 day trial.
http://mysql.com/products/enterprise/.
Customer Problems Addressed
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Business is increasingly done on the Web, and thousands of new people, applications,
businesses and services are coming online daily. Modern businesses require a costeffective, fast, reliable and scalable database solution to maximum up-time for their
sites.
Enterprises want fast, scalable and open solutions backed by world-class communities
and production support.
In today's tough economic times, IT departments are faced with delivering new systems
under tighter budgets, with less budget and fewer resources.
CIOs and IT managers want an affordable solution that will scale as their business
grows -- allowing them the flexibility to readily adjust to unforeseen challenges without
having to scrap systems and start over again.
Emerging web and e-commerce companies need a cost-effective database solution
capable of supporting high traffic, high scale websites.
Online applications using Web 2.0 technologies are readily scaled, but can become
unwieldy to build, manage and maintain.
MySQL Enterprise Edition subscription, and the new MySQL Query alleviates the
common challenges with building and supporting scalable, data-driven online
applications using open source to reduce the overall TCO of the application through
services that improve application performance and increase DBA / Developer
productivity.
Why MySQL? Customer Value Proposition
MySQL is the foundation of some of the most highly-trafficked, revenue generating sites on the
web. This is largely due to its reliability, performance and ease of use and to the overall lower
total cost of ownership (“TCO”) that comes with building Enterprise-grade online applications on
open source, Web 2.0 technologies.
MySQL Enterprise allows businesses who want the performance and lower TCO benefits of
MySQL to build and deploy applications with the highest levels of security, performance and
availability. MySQL Enterprise is a comprehensive package of the world's most popular open
source database, monitoring tools and production support designed to improve performance,
simplify management, increase availability and minimize downtime of mission-critical online
applications built on the MySQL database solution.
Competition
MySQL Community Edition is #1 Competitor
Issues to overcome:
“It just works, never had a problem” with MySQL Community Server
 Use TCO Calculator to change discussion from “Free vs. Paid” to “Save 90%”
o Don’t focus on Free (Community) vs Paid (SE, EE)
o Focus on MySQL EE is 90% Cheaper than MSFT, SYBS
o Empower MySQL advocate to convince CIO/CFO to pay for “free” software
 Why Pay:
o 24x7 Support, Minimize “business risk of downtime”
o Enterprise Edition delivers “Commercial Extensions”
Microsoft SQL Server: How to Win with MySQL
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Microsoft has a Windows Platform Agenda
o MySQL does not lock you into Windows, “M” in LAMP
Convince customer they need multiple Platforms
o Cross-platform requirement immediately disqualifies SQL Server
Ease of Use, Zero Admin, Windows Installer
o 3 minutes to success
MySQL Customer References
o www.mysql.com/customers
MySQL delivers 90% TCO Savings
o Always compare SQL Server EE vs. MySQL EE
AVOID
o RDBMS Feature War, RFPs, RFQs
o Windows Optimizations War (Microsoft is the Windows Company)
Sybase ASE: How to Win with MySQL
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Ease of Use, Zero Admin
o 15 minutes to success
MySQL Customer References
o Market momentum, “M” in LAMP
o www.mysql.com/customers
MySQL delivers 90% TCO Savings
o Always compare ASE EE vs. MySQL EE
o www.mysql.com/tco
AVOID
o RDBMS Feature War, RFPs, RFQs
Use the TCO Calculator to show 3 yr Database Savings Comparison: www.mysql.com/tco
Qualifying Customers Questions
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Are you using LAMP/Open Source/Web 2.0 technologies?
Are you using MySQL now?
Do you know of others using MySQL now?
Do you have online or web projects planned?
Do you have MySQL in production environments? Is it experiencing scale, power, space
and/or management issues?
Are you struggling to meet SLAs, and is your SysAdmin productivity being compromised
by constant management and configuration issues from your MySQL and web
infrastructure
Are you seeking to deploy new services, but are now budget constrained due to
economic slowdown. (must be receptive to open source solutions)
Is MySQL causing you pain (scaling DBAs, etc)?
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NOTE: Non-optimal customer environments would meet the following criteria:
Not currently using MySQL, no plans to
MSFT/DB2 only shops
Legacy DB replacement projects only
Many DBA resources
Budget insensitive
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Overcoming Customer Objections
MySQL just works...
While this is true, the MySQL database is software and as such MySQL regularly
produces bug fix releases for problems reported by customers and community users. If
you are running business critical online applications on MySQL you cannot afford a
slowdown or an outage, and most likely do not have the bandwidth to write the scripts
necessary to proactively notify you of problems and tuning opportunities before they turn
into outages. MySQL Enterprise provides peace of mind by 1) ensuring you always have
the most secure, up to date version of the MySQL database, 2) proactively monitoring of
all your systems for problems and 3) providing you 24x7 access to technical support for
the quick resolution of even the most complex problems.
1. Objection: Why should I buy MySQL Commercial Editions when I can use MySQL
Community Edition for free?
Answer: MySQL Enterprise Edition includes the following products and services not
available in the MySQL Community Edition:
 24x7 Technical Support with direct access to expert Support Engineers who are
ready to assist you in the development, deployment, and management of your
MySQL applications.
Learn More: Visit Testimonials: http://www.mysql.com/support/quotes.html
 MySQL Consultative Support where MySQL Support Engineers advise you on how
to properly design and tune your MySQL servers, schema, queries, and replication
set-up to maximize performance and availability.
Learn more: http://www.mysql.com/support/consultative.html
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MySQL Query Analyzer helps you improve application performance by monitoring
query performance and accurately pinpointing SQL code that is causing a slow
down. It has helped customers like Big Fish Games triple database performance
by catching a “bad” query running 400,000 times overnight which never showed up
in query logs.
Learn more: Big Fish Games Triples Database Performance
http://www.mysql.com/whyMySQL Enterprise Monitor is the industry’s best monitoring and admin intelligence
tool developed specifically for DBAs managing MySQL Servers. It provides more
intelligence about your MySQL infrastructure than any other product on the
market. It’s helped organizations like iLike get unprecedented views into real-time
and historical database performance to troubleshoot problems, balance workloads,
and predict future resource requirements.
Learn more: http://www.mysql.com/products/enterprise/monitor.html
MySQL Enterprise Backup - MySQL Enterprise Backup performs online "Hot"
backups of your databases. It supports full, incremental and partial backups, Pointin-Time Recovery and backup compression. With MySQL Enterprise Backup you
can trust your backup and recovery strategy to a proven solution used by
organizations like Disney, Electronic Arts and Walmart.
Learn more: http://www.mysql.com/products/enterprise/backup.html
2. Objection: MySQL does not have the features of Microsoft SQL Server, DB2,
Sybase.
Answer: MySQL does not believe in feature bloat-ware. MySQL is focused on meeting
the needs of modern web, embedded and telecom applications. MySQL customers
choose MySQL for:
 Lower TCO
 Reliability
 Performance
 Ease of Use
 Low Administration
Millions of users deploy MySQL to power high performance, scalable applications.
3. Objection: There is too much risk in open source
Answer: MySQL Commercial License provides all the protection/indemnification that is
expected from Oracle’s commercial products. So, you get all the benefits and TCO
Savings of open source, with the legal protections of a commercial license.
A 2010 survey by Gartner, Inc. found that more than half of organizations surveyed have
adopted open-source software (OSS) solutions as part of their IT strategy. Nearly onethird of respondents cited benefits of flexibility, increased innovation, shorter development
times and faster procurement processes as reasons for adopting OSS solutions.
 Learn More: http://www.gartner.com/it/page.jsp?id=1541414
A 2010 survey by Accenture found that more than two-thirds of organizations (69%)
anticipate increased investment in 2010, with more than a third (38%) expecting to
migrate mission-critical software to open source in the next twelve months.
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Learn More: http://newsroom.accenture.com/article_display.cfm?article_id=5045
4. Objection: Database Migration from Microsoft, Sybase, DB2, Oracle is too risky,
time consuming and expensive.
Answer: The best applications for MySQL are:
 New Web applications
 Re-architect/re-write of existing applications
 In general, it is too risky to migrate existing production applications.
5. Objection: We are not certain that MySQL can perform and scale to meet our
needs.
Answer: 9 of the top 10 most trafficked web properties in the world including Facebook,
Google, YouTube and Yahoo power their sites using MySQL. For example, Facebook
achieves extreme scalability with MySQL and manages 750 million users. MySQL has
helped Zappos become one of the most trafficked e-commerce sites with over $1B in
sales.
Resources: Web customers: http://mysql.com/customers/industry/?id=85
6. Objection: Can you prove that MySQL delivers 90% TCO Savings?
Answer: Yes. Please use the TCO Calculator to see your savings.
Resources:
 TCO Calculator: http://mysql.com/tcosavings/
Pricing
For complete MySQL pricing information go to: http://mysql.com/products/
Customer References
All MySQL Customers and Case Studies: http://mysql.com/customers/
Customers Offers
 MySQL Enterprise Trial: prospects can subscribe to MySQL Enterprise for 30 days and
deploy the MySQL Enterprise Server, Enterprise Monitor and Query Analyzer and
receive Technical Support. http://mysql.com/products/enterprise/
 Datasheet: http://www.mysql.com/products/enterprise/mysql_enterprise_datasheet.pdf
 Demo: http://www.oracle.com/pls/ebn/swf_viewer.load?p_shows_id=10146324