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1.4 Intersections of Straight Lines Suppose we are given two straight lines L1 and L2 with equations y = m1x + b1 and y = m2x + b2 (where m1, b1, m2, and b2 are constants) that intersect at the point P(x0, y0). • The point P(x0, y0) lies on the line L1 and so satisfies the equation y = m1x + b1. • The point P(x0, y0) also lies on the line L2 and so satisfies y = m2x + b2 as well. • Therefore, to find the point of intersection P(x0, y0) of the lines L1 and L2, we solve for x and y the system composed of the two equations y = m1x + b1 and y = m2x + b2 Intersection Point of Two Lines L1 : y m1 x b1 Given the two lines L2 : y m2 x b2 m1 ,m2, b1, and b2 are constants Find a point (x, y) that satisfies both equations. y L1 L2 x Solve the system consisting of y m1 x b1 and y m2 x b2 Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. Ex. Find the intersection point of the following pair of lines: y 4x 7 y 2 x 17 Notice both are in Slope-Intercept Form 4x 7 2x 17 6 x 24 x4 Substitute in for y Solve for x y 4x 7 4(4) 7 9 Find y Intersection point: (4, 9) Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. Break-Even Analysis Consider a firm with (linear) cost function C(x), revenue function R(x), and profit function P (x) given by C (x) = c x + F R (x) = s x P (x) = R (x) – C (x)=(s - c) x - F Where c denotes the unit cost of production, s denotes the selling price per unit, F denotes the fixed cost incurred by the firm, and x Denotes the level of production and sales. The break-even level of operation is the level of production that results in no profit and no loss. It may be determined by solving p=C(x) and p=R(x) simultaneously. For this level of production, the profit is zero, so P( x0 ) R( x0 ) C ( x0 ) 0 R( x0 ) C ( x0 ) The point P0 ( x0 , y0 ) , the solution of the simultaneous equations P = R (x) and p = C (x), is referred to as the break-even point; The number x0 and the number p0 are called the break-even Quantity and the break-even revenue, respectively. break-even point Dollars Revenue profit loss Cost Units Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. Ex. A shirt producer has a fixed monthly cost of $3600. If each shirt costs $3 and sells for $12, find the break-even point. Let x be the number of shirts produced and sold Cost: C(x) = 3x + 3600 Revenue: R(x) = 12x Break even point: R( x) C ( x) 12 x 3x 3600 x 400 R(400) 4800 At 400 units, the break-even revenue is $4800 Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. A division of Career Enterprises produces “Personal Income Tax” diaries. Each diary sells for $8. The monthly fixed costs incurred by the division are $25,000, and the variable cost of producing each diary is $3. a. Find the break-even point for the division. b. What should be the level of sales in order for the division to realize a 15% profit over the cost of making the diaries? a. R(x) = 8x; C(x) = 25,000 + 3x , P(x) = R(x) – C(x) = 5x – 25,000. Next, the breakeven point occurs when P(x) = 0, that is, 5x – 25,000 = 0 x = 5000. Then R(5000) = 40,000, so the breakeven point is (5000, 40,000). b. If the division realizes a 15 percent profit over the cost of making the diaries, then P(x) = 0.15 C(x) 5x – 25,000 = 0.15(25,000 + 3x) 4.55x = 28,750 x = 6318.68 x 6319 Market Equilibrium Market Equilibrium occurs when the quantity produced is equal to the quantity demanded. The quantity produced at market equilibrium is called the equilibrium quantity, and the corresponding price is called the equilibrium price. supply price curve demand curve x units Equilibrium Point Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. Ex (optional). The maker of a plastic container has determined that the demand for its product is 400 units if the unit price is $3 and 900 units if the unit price is $2.50. The manufacturer will not supply any containers for less than or equal to $1 but for each $0.30 increase in unit price above $1, the manufacturer will market an additional 200 units. Both the supply and demand functions are linear, find: a. The demand function b. The supply function c. The equilibrium price and quantity ... Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. Let p be the price in dollars and x be in units a. The demand function x, p : 400,3 and 900,2.5 ; p 3 0.001 x 400 3 2.5 m 0.001 400 900 p 0.001x 3.4 b. The supply function x, p : 0,1 and 200,1.3; m 1 1.3 0.0015 0 200 p 0.0015 x 1 Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc. c. The equilibrium price and quantity Solve p 0.001x 3.4 simultaneously. and p 0.0015 x 1 0.001x 3.4 0.0015x 1 0.0025x 2.4 x 960 p 0.0015(960) 1 2.44 The equilibrium quantity is 960 units at a price of $2.44 per unit. Copyright © 2006 Brooks/Cole, a division of Thomson Learning, Inc.