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Phase 2: Objectives and first ideas Gilles Chatelain Summary Objectives Do mental environmental budgets exist? Literature review First ideas Next steps Objectives 1) To what extent are mental accounting mechanisms relevant for energy-related decisions? 2) To what extent are mental accounting mechanisms present in non-monetary transactions (“environmental-moral budgets”)? 3) How can these energy-related mental accounting mechanisms be leveraged to promote energy conservation and sustainable energy consumption? Phase 1 Phase 2 Do mental environmental budgets exist? Probably yes Online pre-study with 45 students and 32 friends “Have you ever showed an environmentallyfriendly behavior to compensate for an environmentally-unfriendly behavior? Et vice versa?” Do mental environmental budgets exist? 50% showed a compensation behavior in the past 62% (34%) in the same (different) domain Mostly (ca. 70%) in the domain of transport Yes, they do exist. But the exact mechanism remains unclear. • How conscious is the process? • Possible moderators? Literature review “Intrinsic motivation plays a role in the moral compensation mechanism” (Clot, 2014) “One behavioral history will liberate rather than constrain future behaviors when a) one acts in domains relatively unimportant to one’s identity b) one’s behaviors are framed as progress rather than commitment to a goal c) one can avoid appearing hypocritical because past behavior appears not to make a claim about one’s values, future behavior is morally ambiguous, or past and future behaviors are in different domains.” (Miller, 2010) “Future research is needed to test if licensing in the environmental domain is indeed less likely to occur when the initial behaviour signals who you are and has clear implications for your environmental selfidentity.“ (van der Werff, 2014) Environmental self-identity and values seem important Literature review “Mental accounts are derived from active goals, so that active goals determine which prior events are integrated with the current event and which are segregated. Second, events are weighed into these accounts in terms of their representativeness of the goal.” (Brendl, 1998) Only people willing to act pro-environmentally will have a mental account (?) First ideas ? Laboratory experiment Field study SIG Greenpeace … First ideas Next steps Literature review Analyses of Phase 1 and Pre-tests Contact SIG? November 1: Official project start February 23: Project kick-off meeting 2014 October: Start data collection process of Phase 1 2015 August: Meeting to present data collection process of Phase 1 November: Meeting to present results of Phase 1 November: Meeting to present results of Phase 2 October: Delivery of final report 2016 2017 May: Delivery of the first report (Phase 1) May: Delivery of second report (Phase 2)