Download Data Mining

A Kit For Knowledge
Discovery
Data, Data everywhere yet ...
 I can’t find the data I need
 data is scattered over the network
 many versions, subtle differences
 I can’t get the data I need
need an expert to get the data
 I can’t understand the data I found
available data poorly documented
 I can’t use the data I found
results are unexpected
data needs to be transformed from one
form to other
2
?
• There are sequence of steps
(with eventual feedback loops)
that should be followed to
discover knowledge (e.g.,
patterns) in data.
• Achieving Standardized
Process Model
What is KDD ?
Knowledge Discovery in Data is the significant
method of evaluating
1
2
Legitimate
Probably
Innovative
useful
3
Accurate
understandable
patterns in
data.
Knowledge Discovery Process
Interpretation
& Evaluation
Knowledge
Knowledge
RawData
Integration
DATA
Ware
house
Target
Data
Transformed
Data
Patterns
and
Rules
Understanding
__ __ __
__ __ __
__ __ __
Outcomes of Data Mining
Forecasting Future
Classification on Recognizing patterns
Clustering Based On Attributes
Events Correlation – Association
Sequencing Events ~ Later Predictions
Data Mining
 Look for hidden patterns and trends in data that is
not immediately apparent from summarizing the
data
Data Mining
+
Data
=
Interestingness
criteria
Hidden
patterns
Data Mining
Type
of
Patterns
+
Data
=
Interestingness
criteria
Hidden
patterns
Data Mining
Type of data
Type of
Interestingness criteria
+
Data
=
Interestingness
criteria
Hidden
patterns
What is a Data Warehouse?
A single, complete and
consistent store of data
obtained from a variety of
different sources made
available to end users in a
what they can understand
and use in a business
context.
What is Data Warehousing?
Information
A process of transforming
data into information and
making it available to users
in a timely enough manner to
make a difference
Data
12
Data Mining Process
1
2
3
4
1.
Problem Definition
2.
Data Integration & Cleaning
3.
Model Framing & Evaluation
4.
Knowledge Discovery
Basic Operations in DM
Data Mining Task
Predictive:
Regression
Classification
Collaborative
Filtering
Descriptive:
Clustering /
Similarity
Matching
Association rules
Deviation
detection
Why Machine Learning
Growing flood of online data
Budding industry
Progress in algorithms and theory
• Data mining: using historical data to improve decision
– medical records ⇒ medical knowledge
– log data to model user
• Software applications we can’t program by hand
– autonomous driving
– speech recognition
• Self customizing programs
– Newsreader that learns user interests
Machine Learning
Machine Learning
Supervised
Discover
patterns in
the data.
Presence of
Target
Attribute
Unsupervised
Text
Unsupervised
Supervised
Data Mining
Data have no
target
attribute.
Explore Data
to find
Patterns
Applications Of Data Mining
Applications of Data Mining
Fraud/Non-Compliance Anomaly detection
 Isolate the factors that lead to fraud, waste and abuse
 Target auditing and investigative efforts more effectively
Credit/Risk Scoring
Intrusion detection
Recruiting/Attracting customers
Maximizing profitability (cross selling, identifying profitable customers)
Service Delivery and Customer Retention
 Build profiles of customers likely to use which services
Tools For Data Mining






LinkOut
NCBI
Sequin
Rapid Miner
LibSvm
ADaM
etc….
Why Weka
 Weka is a collection of machine learning algorithms for data
mining tasks.
 The algorithms can either be applied directly to a dataset or
called from your own Java code.
 Weka contains tools for data pre-processing, classification,
regression, clustering, association rules, and visualization.
 It is also well-suited for developing new machine learning
schemes.
About WEKA
 Waikato Environment for Knowledge Analysis (WEKA)
 Developed by the Department of Computer Science, University of Waikato,
New Zealand
 Machine learning/data mining software coded in Java
 Used for research, education, and applications
 Exclusively for KDD.
 Various Versions are available such as Version 2.3, 1998; Version 3.0,
1999; Version 3.4, 2003; Version 3.6, 2008.
Weka GUI Chooser
A
Vital
Part
In
Weka
Explorer
ww.themegallery.com
Weka !!!!!!!!
 Weka is a collection of machine learning algorithms for data mining tasks.
 The algorithms can either be applied directly to a dataset or called from your
own Java code.
 Weka contains tools for data pre-processing, classification, regression,
clustering, association rules, and visualization.

Perfectly suited for developing new machine learning schemes.
Weka’s Structural Layout
Experimenter
An
environment
for exploring
data with
WEKA
Performing
experiments
and
conducting
statistical
tests between
learning
schemes
Knowledge
Flow
Supports
the same
functions
as the
Explorer
but with
drag-anddrop
Simple CLI
Provides a
simple
commandline interface
that allows
direct
execution of
WEKA
Algorithms
www.themegallery.com
WEKA ! File
WEKA stores data in flat files (ARFF format).
Easy to transform EXCEL file to ARFF format.
ARFF file consists of a list of instances
ARFF file can be created using Notepad or Word.
Name of the dataset is with @relation
Attribute information is with @attribute
Data is with @data.
Attribute
Relation
File
Format
(ARFF)
Sample ARFF
Intrinsic Operations
Select Attributes
5
Associate
4
Cluster
3
Classify
2
Preprocess
1
Preprocessing
 Changing Data formats as per the Needs.
 Varies as Per Mining Datasets.
 Some of the Preprocessing Steps
 Adding/removing attributes
 Attribute value substitution
 Discretization (MDL, Kononenko, etc.)
 Time series filters (delta, shift)
 Sampling, randomization
 Missing value management
 Normalization and other numeric transformations
Algorithms
Pre-Processing
Opening Files
Browse for the data
file in local file
system.
Current Relation
Relations
Instances
Schema
Operations
Attributes
Filters
Weka – Formulating Files
Dataset -.txt Format
Weka ~ Dataset’s
Missing Values
GenericObjectEditor
 A Property Editor for objects as editable in the
GenericObjectEditor configuration file, which lists possible
values that can be selected from, and themselves configured.
The configuration file is called "GenericObjectEditor.props"
and may live in either the location given by "user.home" or the
current directory (this last will take precedence), and a default
properties file is read from the weka distribution.
Weka ~ GenericObjectEditor
This Editor allows
configure a filter.
Same kind of dialog box
is used to configure other
objects, such as classifiers
and clusterers.
Sample - Cluster
Attributes
for Cluster
Weka’s Viewer
PCA Analysis
Pre-Processing Retrievals
Before
After
Retrieving Significant Attributes
Algorithms
Feature Selection
 Some columns are noisy or redundant. This noise makes it more difficult to
discover meaningful patterns from the data;
 To discover quality patterns, most data mining algorithms require much
larger training data set on high-dimensional data set.
 Feature selection, also known as variable selection, feature
reduction, attribute selection or variable subset selection,
 is the technique of selecting a subset of relevant features for building
robust learning models
Attribute Selection
 Attribute selection involves searching through all possible combinations of
attributes in the data to find which subset of attributes works best for
prediction.
 To do this, two objects must be set up:
 The evaluator determines what method is used to assign a worth to each
subset of attributes.
 The search method determines what style of search to be done
 The Attribute Selection Mode box has two options:
 1. Use full training set.
 2. Cross-validation.
Attribute Selection
 Very flexible: arbitrary combination of search and
evaluation methods
 Both filtering and wrapping methods
 Search methods
 best-first
 genetic
 ranking ...
 Evaluation mmeasures
 Relief
 information gain
 gain ratio ...
Applying Algorithm
Best Attribute
Algorithm……
Classification
 Classification is a data mining function that assigns items in a collection to
target categories or classes.
 The goal of classification is to accurately predict the target class for each
case in the data.
 A classification task begins with a data set in which the class assignments
are known.
 For example, a classification model that predicts credit risk could be
developed based on observed data for many loan applicants over a period of
time
Classification ~ Naive Bayes
classifier

A naive Bayes classifier assumes that the presence (or absence) of a
particular feature of a class is unrelated to the presence (or absence) of any
other feature, given the class variable.
 For example, a fruit may be considered to be an apple if it is red, round, and
about 4" in diameter.
 Even if these features depend on each other or upon the existence of the other
features, a naive Bayes classifier considers all of these properties to
independently contribute to the probability that this fruit is an apple.
Naive Bayes Classifier
Confusion Matrix –Pervasive Role
Confusion Matrix - Dataset
Second Fold -Classification
Algorithms
Clustering
 Clustering is the task of assigning a set of objects into groups
(called clusters) so that the objects in the same cluster are more similar (in
some sense or another) to each other than to those in other clusters.
 Belong to Unsupervised Learning
Example ~ Weka
Attributes Replacements
Updations
K- Means
Visualizer
Open Saved File
Save File =>
Will Store in ARFF
Visualizer – Samples
Association rules
 Association rules are if/then statements that help uncover relationships
between seemingly unrelated data in a relational database or other
information repository.
 Finding frequent patterns, associations, correlations, or causal structures
among sets of items or objects in transaction databases.
 An example of an association rule would be "If a customer buys a dozen
eggs, he is 90% likely to also purchase milk.“
 Market Basket Analysis
Association
Description
Rules Framing
Rules Set
Visualize
Result Analysis
Result 2
Weka
Result 1
Concept