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Attitudes & Behaviour
“Cultural Awareness”
Structure of Presentation
 What
is Culture?
 Understanding Cultural differences
 Dealing with Cultural differences
 Case studies
Culture
A shared system of
 meanings,
 beliefs,
 values
 behaviours
through which experience is
interpreted and carried out
Understanding Cultural
differences
Eating habits
Asia
- chop sticks
Europe - knife and fork
Clean right hand in some
countries
Common plate
Understanding Cultural
differences
Eating habits
Beef
Pork
Horse
“Everything
that moves”
Understanding Cultural
differences
Eating habits
Pork
not eaten by Muslims for
religious reasons
Christians keep horses, dogs
and cats as pets
Fish is neutral
Understanding Cultural
differences
Religion
– an important place in
many societies
Knowledge of religion of host
nation very important
Respect religious beliefs
Religion
Understanding Cultural
differences
Family and Gender
Elders
are highly respected in
some cultures
Understand family ties
Different gender beliefs and
views
Understanding Cultural
differences
Communication
Language
is culture specific
Avoid use of idiomatic
expressions
Humour
Understanding Cultural
differences
Body Language
 Gesture/body
language have
different meanings
 Smile will never be misunderstood
 Polite handshake is accepted in most
cultures
Understanding Cultural
differences
Dress Code
Depends
on culture, customs,
traditions and climate
Adapt to local customs
Understanding Cultural
differences
Traffic
Peacekeeper
die in traffic
accidents
Different traffic conditions
Respect local traffic laws
Adapt to local conditions
Understanding Cultural
differences
Time
People
have different concept of
time
Need to understand
“You have the clock, we have the
time”
Building Cultural Awareness
Understand
your own culture
Understand and accept logic of
other cultural frameworks
Cultural differences as unique
and creative problem-solving
opportunity
Traditions
Host Country’s Culture
Knowledge
of history, culture,
customs and traditions
Background for the conflict
Cultural Shock
Unfamiliar:
– Language
– Climate
– Currency
– Road signs
– Colleagues
Adaptation
process
Cultural Awareness
“If you are
 Humble
 Respectful
 Friendly
you will always be fine”