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MGT520: Managing Business Strategy
Module Assignment: Strategic Management Plan
The Purpose and Context
This assignment will help you develop your understanding of the planning, development and implementation
phases of strategic business management.
Case Scenario
Companies use strategic planning as an instrument to guide daily decisions, evaluation progress and focus or
change priorities.
Just Toyz is a Thai online wholesaler who supplies toys to both Japan and the United Kingdom. Just Toyz was
created as an internet startup and became a multimillion Baht company in just 36 months.
The company needs to develop a strategic plan and has hired you as a business consultant to help with the
creation of a strategic plan. Just Toyz CEO, Ted Willard, wants you to create a strategic plan that will help the
company continue to grow.
Assignment Instructions
Using relevant industry information, create a strategy report for Just Toyz that includes the following components:
1. An outline comparing the different strategy schools. Choose the one that you feel best supports Just
Toyz’s growth. (15%)
2. Competitive advantage strategy that will assist Just Toyz to strengthen their marker shares in both of its
international markets. (25%)
3. Make recommendation to Just Toyz about the company’s short term and long-term goals. (25%)
4. Strategic plan including an executive summary, mission statement, vision statement, SWOT analysis and
goals. (35%)
1. 3,500 – 4,000 words with APA Format
2. Double-spaced (2.0) or One and a Half (1.5) spaced
3. 12 pt. Times New Roman font
4. Page Number (footer, right bottom corner)
5. 4 major sections: Table of Content, Title Page, Main Body, References
Mark Sheet/ Assessment Evaluation Form
Student’s Full Name:​ _________________________________________
Module:​ ____________________________________________________
Marker’s Full Name:​ __________________________________________
1. Introduction
10 marks
2. Body:
a) Industry Knowledge and Application
b) Theoretical Application
c) Practical Application
10 marks
15 marks
20 marks
20 marks
d) Model
3. Conclusion
10 marks
4. Word Choice and Grammar
5 marks
*** Words Penalty ***
This penalty is for papers that overly exceed the word
5. References
10 marks
Total marks allocated and achieved:
100 marks