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MGT520: Managing Business Strategy Module Assignment: Strategic Management Plan The Purpose and Context This assignment will help you develop your understanding of the planning, development and implementation phases of strategic business management. Case Scenario Companies use strategic planning as an instrument to guide daily decisions, evaluation progress and focus or change priorities. Just Toyz is a Thai online wholesaler who supplies toys to both Japan and the United Kingdom. Just Toyz was created as an internet startup and became a multimillion Baht company in just 36 months. The company needs to develop a strategic plan and has hired you as a business consultant to help with the creation of a strategic plan. Just Toyz CEO, Ted Willard, wants you to create a strategic plan that will help the company continue to grow. Assignment Instructions Using relevant industry information, create a strategy report for Just Toyz that includes the following components: 1. An outline comparing the different strategy schools. Choose the one that you feel best supports Just Toyz’s growth. (15%) 2. Competitive advantage strategy that will assist Just Toyz to strengthen their marker shares in both of its international markets. (25%) 3. Make recommendation to Just Toyz about the company’s short term and long-term goals. (25%) 4. Strategic plan including an executive summary, mission statement, vision statement, SWOT analysis and goals. (35%) Requirements 1. 3,500 – 4,000 words with APA Format 2. Double-spaced (2.0) or One and a Half (1.5) spaced 3. 12 pt. Times New Roman font 4. Page Number (footer, right bottom corner) 5. 4 major sections: Table of Content, Title Page, Main Body, References Mark Sheet/ Assessment Evaluation Form Student’s Full Name: _________________________________________ Module: ____________________________________________________ Marker’s Full Name: __________________________________________ Section 1. Introduction Marks Allocation 10 marks 2. Body: a) Industry Knowledge and Application b) Theoretical Application c) Practical Application 10 marks 15 marks 20 marks 20 marks d) Model 3. Conclusion 10 marks 4. Word Choice and Grammar 5 marks *** Words Penalty *** This penalty is for papers that overly exceed the word count. 5. References (-5) 10 marks Total marks allocated and achieved: 100 marks Marks Attained Comments