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The correct answer is:
Criteria Used to Evaluate Data – 1. Purpose 2. Accuracy 3. Consistency 4. Credibility 5.
Methodology 6. Bias,
Relationships – are associations between two or more variables.,
Accuracy – is enhanced when data are obtained from the original source of the data.,
Internal Secondary Data – are collected by a company for accounting purposes,
marketing programs, inventory management, and so forth.,
Positive Relationship – between two variables is when the two variables increase or
decrease together.,
Literature Review – is a comprehensive examination of available secondary information
related to your research topic.,
External Secondary Data – collected by outside organizations such as federal and state
governments, trade associations, nonprofit organizations, marketing research services,
or academic researchers,
Credibility – Researchers should always question the ______ of the secondary data
source. Technical competence, service quality, reputation, training, and expertise of
personnel representing the organization are some of the measures of ______..,
Negative Relationship – suggest that as one variable increases, the other one
decreases.,
Independent variable – the variable or construct that predicts or explains the outcome
variable of interest.,
Dependent variable – the variable or construct researchers are seeking to explain,
Consistency – When evaluating any source of secondary data, a good strategy is to
seek out multiple sources of the same data to assure _____..
Câu hỏi 2
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Đoạn văn câu hỏi
Which of the following statements is most TRUE about marketing
research?
Select one:
a. Marketing research cannot be planned
b. All of the answer selections are FALSE
c. Marketing research is systematic.
d. Marketing research follows an unpredictable path.
Phản hồi
The correct answer is: Marketing research is systematic.
Câu hỏi 3
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Đoạn văn câu hỏi
According to the text, the collection process of secondary data is
rapid and easy compared to the collection process of primary data.
Select one:
a. False
b. True
Phản hồi
The correct answer is: True
Câu hỏi 4
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Đoạn văn câu hỏi
According to the test, a basic rule of research is to examine
secondary data first.
Select one:
a. True
b. False
Phản hồi
The correct answer is: True
Câu hỏi 5
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Đoạn văn câu hỏi
The management decision problem focuses on ________, while the
marketing research problem focuses on ________.
Select one:
a. none of the above
b. symptoms; underlying causes
c. symptoms; solutions
d. solutions; underlying causes
Phản hồi
The correct answer is: symptoms; underlying causes
Câu hỏi 6
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Đoạn văn câu hỏi
Which of the following is NOT mentioned in the text as a primary
criterion for evaluating secondary data?
Select one:
a. specifications
b. error
c. currency
d. availability
Phản hồi
The correct answer is: availability
Câu hỏi 7
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Đoạn văn câu hỏi
____________ is data that originates outside of the client
Select one:
a. Internal data
b. Secondary Data
c. External Data
d. Supporting data
Phản hồi
The correct answer is: External Data
Câu hỏi 8
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Đoạn văn câu hỏi
All of the following are examples of some of the many Internet
search services on the Internet EXCEPT:
Select one:
a. Yahoo!
b. Neilsen
c. Google
d. Lycos.
Phản hồi
The correct answer is: Neilsen
Câu hỏi 9
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Đoạn văn câu hỏi
The ________ is a broad statement of the general problem and
identification of the specific
Select one:
a. Problem audit
b. problem definition
c. none of the above
d. management problem
Phản hồi
The correct answer is: problem definition
Câu hỏi 10
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Đoạn văn câu hỏi
The value of secondary data is typically limited by their degree of fit
with the current research problem and by concerns regarding data
accuracy.
Select one:
a. True
b. False
Phản hồi
The correct answer is: True
Câu hỏi 11
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Đoạn văn câu hỏi
Accounting records, sales reports, and internal experts are typical
sources of internal secondary data
Select one:
a. True
b. False
Phản hồi
The correct answer is: True
Câu hỏi 12
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Đoạn văn câu hỏi
Published external sources may be broadly classified as general
business data or government data.
Select one:
a. False
b. True
Phản hồi
The correct answer is: True
Câu hỏi 13
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Đoạn văn câu hỏi
Secondary data is data originated by the researcher for the specific
purpose of addressing the research problem.
Select one:
a. True
b. False
Phản hồi
The correct answer is: False
Câu hỏi 14
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Đoạn văn câu hỏi
Analysis of available secondary data is a non-essential step in the
problem definition process.
Select one:
True
False
Phản hồi
The correct answer is 'False'.
Câu hỏi 15
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Đoạn văn câu hỏi
To understand the background of a marketing research problem, the
researcher must understand the client's firm and industry.
Select one:
True
False
Phản hồi
The correct answer is 'True'.
Câu hỏi 16
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Đoạn văn câu hỏi
Being too familiar with the environmental factors of the country
where the research is being conducted can greatly increase the
difficulty of understanding the problem's environmental context and
uncovering its causes.
Select one:
True
False
Phản hồi
The correct answer is 'False'.