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Digital marketing is the marketing and advertising of a business, person, product, or service
using online channels, electronic devices, and digital technologies.
DM includes followings
1. Self-Employment - You own your boss, time, and skills
Platforms for self-employment
Facebook - It includes
a. Facebook ads
b. Facebook shop
Affiliate marketing - product hunting
a. Platforms for affiliate marketing
b. Ali baba, Ali express, Daraz, Amazon etc.
Google AdSense - Google ads
Content Writing -
Instagram Marketing
a. Amazon SEO
b. Amazon Marketing
c. Virtual Assistant
d. Private Lab
Social Media Marketing - It includes
Tiktok ads, Pinterest ads and management, Instagram ads, Instagram Shop
Search Engine Optimization
It is abbreviated as Search Engine Optimization.
 Search engines - like Google, Yahoo, Bing, Opera, and Firefox
 Optimization - Rank higher your website on the Google etc.
The process of maximizing the number of visitors to a particular website by ensuring that the site
appears high on the list of results returned by a search engine.
The key to getting more traffic lies in integrating content with search engine optimization and social
media marketing.
Types of SEO
 On-Page SEO - Backend
 Off-Page SEO – Frontend
1. On-Page SEO:
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in
order to improve search visibility and traffic. It involves aligning page-specific elements like title
tags, headings, content, and internal links with keywords. Anything on your web pages - Blogs,
product copy, web copy
Factors of On-Page SEO
Keyword Researching
Meta Title
Meta Description
Schema markup (Rich Snippet)
Yoast SEO (Wordpress)
Google Analytics
Google Search Console
Keyword Researching:
Keyword research is a practice search engine optimization (SEO) professionals use to find
and research search terms that users enter into search engines when looking for products, services
or general information. Keywords are related to queries, which are asked by users in search engines.
Meta Title:
A Meta title, also known as a title tag, refers to the text that is displayed on search engine result
pages and browser tabs to indicate the topic of a webpage.
Meta Description:
A Meta description (sometimes called a Meta description attribute or tag) is an HTML element that
describes and summarizes the contents of your page for the benefit of users and search engines.
Schema Markup:
Second name - Rich Snippet. Schema markup is code (semantic vocabulary) that you place
on your website to help the search engines return more informative results for users. If you’ve ever
used rich snippets, you’ll understand exactly what schema markup is all about. It shows the rating,
reviews, price and availability of product.
Yoast SEO:
Yoast SEO makes sure your site meets the highest technical SEO standards. It also gives you the tools
to optimize your content for SEO and overall readability. It works only in wordpress. It writes Meta
title, Meta description automatically only by name.
Google Analytics:
Google Analytics is a website traffic analysis application that provides real-time statistics and analysis
of user interaction with the website. It tells us that who is visiting your website and how he is
interacting with your website.
Google Search Console:
Search Console is a free tool from Google that can help anyone with a website to understand
how they are performing on Google Search, and what they can do to improve their appearance on
search to bring more relevant traffic to their websites.
It includes
 Backlinks - Supports/Push your website
 Side maps – Tells the Location of your product
 Audience behavior - The attitudes that affect the behavior of an audience towards a brand
Q: What's the difference between Google Analytics and Google Search Console?
Google Analytics is user-oriented, providing data related to those who visit and interact with your
website. Google Search Console, on the other hand, is search-engine focused, providing tools and
insights that can help site owners improve visibility and presence in the SERPs.
Q: What is a Keyword?
Keywords are the words and phrases that people type into search engines to find what they're
looking for. For example, if you were looking to buy a new jacket, you might type something like
“men’s leather jacket” into Google. Even though that phrase consists of more than one word, it's still
a keyword.
Types of Keywords:
Longtail Keywords:
A long tail keyword is a phrase that is generally made from three to five words.
For example, “IPhone eleven pro max price in Pakistan”
Short tail keywords:
Short tail keywords are search terms that are made up of no more than three words. They
refer to very broad topics rather than specific ones. For example, “running shoes” is an example of a
short tail keyword while “best running shoes for winter” is an example of a long tail keyword.
Factors of Keyword Searching:
Info Keywords
Navigational Keywords
Transactional keywords
Commercial Keywords
Informational Keywords:
Informational keywords and searches are used when an online searcher is looking for more
information about something. Whether that is a product, service, guide, or anything else, the
searcher's intent is to learn and find information about the topic they are searching for.
Navigational Keywords:
Navigational keywords refer to a type of long-tail keyword, which search engines can
determine to be part of a search query that has the intent to navigate to a certain page.
Transactional keywords:
Transactional keywords are keywords or keyword phrases potential customers use to find
the services or product they are looking to buy. Transactional keywords show more targeted people
who have the intention to buy a product or service or buy it soon.
Commercial Keywords:
Commercial keywords are keywords used for paid advertising strategies. Whether to refer a
given keyword to the commercial depends on the site niche.
 Main Keyword
 Country
 Products, Blogs, Page Rankings
Keyword Surfer (Paid)
Keyword Everywhere (Paid)
Ubersuggest (Paid)
MOZ pro (Paid)
Organic Researching 282KW
Focus Keywords 142KW
LSI keywords 282KW
Competitor Analysis- 5 Competitor Analysis for 99$
1. Name - Hafsa Nadeem
2. Qualification - BS CS from UAF
3. Skills
a. SEO
b. On-Page SEO Complete
c. Off-Page SEO Complete
d. Keyword Researching
e. Digital Marketer
f. Schema Markup
g. YouTube SEO
h. Drop Shipping (Shopify, Wordpress, Magento)
i. Blogging
j. Content Writing
k. Logo Designing
l. Resume Maker
A. KEYWORD Researching includes organic researching, focus keywords, LSI keywords,
competitor analysis
 Organic Researching 1000 KW
 Tools: 1. Chrome
 More Tools  Extension  Chrome Web Store 
 Tools 2. Incognito Mode (CTRL + Shift + N)
 MOZ Pro and Ubersuggest
purchase subscriptions from only in incognito mode.
 Tools 3.
 Focus Keywords 100 KW
 LSI Keywords from LSI Keywords Generator
 Competitor Analysis (5 competitor Analysis)
 Fiverr account 20 accounts link + description
B. YouTube SEO  extension  VidIQ
C. Fiverr Account 20 accounts All Data Copy on Word