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Case Study: Consumer Packaged Goods, Food Ampush successfully promoted two food brands for one client to reach 40% more users and achieve a 76X higher CTR A major food brand asked Ampush to promote two of its premier candy brands during the 2012 Holiday season with an emphasis on generating impressions over engagement. Given this directive, Ampush was able to source 40% more users at a lower cost than comparable campaigns and achieve a CTR 76X higher with Page Post Photo Ads (compared to organic Page Post Ads). Objective • Build a strong online brand awareness among each brand’s target audience in order to create an effective springboard for future offers and marketing campaigns as cost efficiently as possible Aliquam ultricies orci non Cras elit Aenean sed tortor est, sed fermentu id posuere dolor sollicitudin feugiat. Strategy • Scaled promotion through Page Post Ads across key audience groups • Monitored CTRs and bids using real-time analytics in order to further manage daily spend thresholds Sed ornare pharetra est Nullam ultricies Aenean sed tortor est, sed fermentum odio. Praesent suscipit aliquam neque, id posuere dolor sollicitudin feugiat. sociis natoque penatibus et magnis • Maximized ad views through value added impressions (i.e., organic News Feed updates) created by targeted audience groups fames ac turpis egestas Results • Because of Ampush’s Referred Intent based approach, value added impressions reached 40% more users and significantly CTR 76x higher Page Post Ads extended the impact of the client’s promotion Page Post Photo Ads • Results also achieved a CTR 76X higher with Page Post Photo Ads compared to standard Page Post Ads Grand Prize Winners in Facebook PMD Innovation Competition 450 9th Street | San Francisco, CA 94103 | 1.877.AMPUSH.1 www.ampush.com | [email protected]