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The Best of Chapters 1-3,5
Test Review
The Goal of Psychology
Empirical study of human behavior and
cognition.
To
To
To
To
describe…..
understand ….
predict….
control ….
:
Different Perspective….
Different Questions….
•
•
•
•
Depression
Smoking
Weight Control
Low Productivity
Psychology is the science
of :
 How the human mind
works.
 How the mind enables
people to adjust to their
environment.
 Attempt to understand
human behavior.
Research Methodology
Descriptive
Experimental
Direct Observation
Case Study
Archival
Survey
Group Research
Between
Within
Small N
Correlational Research
p. 32
Neurons: Structure
Dendrites
Cell Body
Axon
Myelin Sheath
Nodes of Ranvier
Terminal Buttons
p. 45
70
All or None Response
Membrane Potential
(mv)
Action Potential
50
30
10
-10
-30
Graded Potential
Threshold
-50
-70
-90
Hyperpolarization
Resting Potential
Time (ms)
Nervous System
 Central
N.S.
Peripheral
Central
Brain & Spinal Cord
 Peripheral
Somatic
Autonomic
Somatic
Voluntary
Autonomic
Parasympathetic
Sympathetic
Sympathetic
ParaSymp
p. 51
Cortex
o Parietal Lobe
o Temporal Lobe
o Occipital Lobe
o Frontal Lobe
What’s the difference?
Sensation
Interaction between
the body-environment
the reception of
physical stimulation.
Use of specialized
cells.
Perception
our interpretation
active decoding
process
influenced by
experience
thoughts
beliefs...
Theories of Sensation
Physical Stimuli
Basic Function
Current Theories
Organizing Principles
Figure-Ground
Grouping
Constancy
Patterns
Distance Cues
Extra-Sensory Perception
(ESP)
Precognition
Clairvoyance
Telepathy
Psychokinesis
Classical Conditioning
Pavlov’s & Little Albert
Unconditioned Stimulus (UCS)
Unconditioned Response (UCR)
Conditioned Stimulus (CS)
Conditioned Response (CR)
Operant Conditioning
Reinforcement
Punishment
+
Add something pleasurable to
the environment, increase the
probability that the behavior
will occur again.
Add something aversive to
the environment, decrease
the probability that the
behavior will occur again.
-
Remove something aversive
from the environment,
increase the probability that
the behavior will occur again.
Remove something
pleasurable from the
environment, decrease the
probability that the behavior
will occur again.
Observational Learning
4 Key Factors
“Bobo Doll”
Cultural Training
Define & Identify the Behavior
(correlation research)
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