Download (samples)

Sample College Store Outreach Plan
Summer
Faculty
Pre-Rush/Rush
New faculty welcome Attend new faculty
packet mailing
orientation
Fall Academic Term
Winter/Spring
Textbook Adoption
Present to faculty senate
Campus mail and email
to faculty and textbook
coordinators
Textbook coordinators
breakfast
Create/meet with faculty
advisory committee
Create/distribute an annual
report
Hold a faculty appreciation
event
Publish a faculty newsletter (2x/academic year
January Rush
Winter/Spring
Academic Term
Fall Textbook
Adoption
Host faculty/admin
forum on reducing
textbook costs
Meet with faculty
advisory committee
Annual faculty survey
Campus mail and email
to faculty and textbook
coordinators
Hold a faculty
appreciation event
Publish a faculty newsletter (2x/academic year)
Host faculty author book signings (monthly/ongoing)
Send news release to faculty newsletter (monthly/ongoing)
Create faculty section on store website and update frequently (monthly/ongoing)
Students
Administrators
Business
Officers
Student Life
Mail welcome packet
to new students
Participate in new
student orientation
Create/meet with student
advisory board
Work with housing to
provide new student
welcome gifts
Welcome email to all
students
Meet with student
newspaper editor
Invite administrators to
“welcome back”
reception
Send news releases to student publications (ongoing)
Provide “behind-thescenes” tours
Send “executive report” on
business operations/trends
Present during RA
training
Send a letter to all student
clubs/organizations detailing
how the store can help
Send regular emails to
student groups
Share results of spring
surveys
Mail welcome
packet or send
email to all new
students
Meet with student
advisory board
Annual student survey
Create and distribute
annual report to all
administrators
Host faculty/admin
forum on reducing
textbook costs
Host idea sharing
session with Greek
organizations
Other
Sample College Store Outreach Plan
Invite student groups to link/to from site for event promotions
Send regular e-mails to student groups about store/student partnerships, activities, and opportunities
Admissions
Athletics
Alumni
Meet with admissions Provide bags, gifts, coupons for visiting students and recruiters
director
Meet with athletic
Host fall/winter sports
Support fall/winter sports teams
director
“star player” reception
Host reunion events
in store
Guest column in alumni
magazine
Host winter/spring
sports “fall player”
reception
Annual alumni survey
Meet with alumni
director
Support spring sports
teams