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Business Plan
template
If you’re considering establishing or purchasing a small business, it’s important
that you have a Business Plan. This plan will help provide you with an essential
road map for your new business. It will also provide you with benchmarks against
which you can measure the success of your activities as you build your business.
The following guide will allow you to generate a tailored business plan that’s
right for your business.
<insert business name>
<insert business name>
Business Plan
<date>
Business Plan
Business summary
This outlines the summary of your business plan. Fill in this section after you’ve completed the business plan.
Business name:
Date registered:
Business structure:
ABN:
Date established:
Business address:
Products and services offered:
Target market:
Financial plan:
Business Plan
The business plan
Background
•
areyou
youentering
enteringthe
the
businessand
andwhat
what
will
drive
your
success
business?>
<Whyare
• <Why
business
will
drive
your
success
in in
thethe
business?>
• <What
to to
thethe
business
in in
order
to ensure
its success?>
<Whatwill
•
willyou
youbring
bring
business
order
to ensure
its success?>
SWOT Analysis
List your business strengths, weaknesses, opportunities and threats below and outline how you will address
them.
Strengths
Weaknesses
Opportunities
Threats
Business Plan
Market overview
The opportunity
•
thenature
natureofofthe
the
opportunity
you’ve
identified?>
<Whatisisthe
• <What
opportunity
you’ve
identified?>
Market structure
• What
toto
establish
your
business
in?in?
Eg.
state
oror
national?
•
Whatmarket
marketare
areyou
youplanning
planning
establish
your
business
Eg.local,
local,
state
national?
•
and what
whatisis the
thenature
natureofofthe
theindustry?
industry?What
Whatsize
sizeisisit it(volume
(volume
and
value)?
• How
How isis the
the market
market structured
structured and
and
value)?
a growing
market
what
its future
prospects?
Is Is
it ait growing
market
andand
what
are are
its future
prospects?
Customers
•
<Whoare
arethe
thekey
keycustomers
customersininthis
thismarket?>
market?>
• <Who
aretheir
theirneeds
needsand
andhow
howwill
will
you
satisfy
them?>
•
<Whatare
• <What
you
satisfy
them?>
•
<Onwhat
whatbasis
basisdo
dothey
theychoose
choosesuppliers?>
suppliers?>
• <On
Competitors
• <Who
market?>
•
<Whoare
arethe
thekey
keycompetitors
competitorsininthe
the
market?>
• <What
•
aretheir
theirstrengths
strengthsand
andweaknesses?>
weaknesses?>
<Whatare
Financial plan
The following templates can be found on nab.com.au/smallbusinesstools
Start-up costs
Profit and loss forecasts
Cash flow forecast
Balance sheet forecast
Business structure
Ownership
• <Who will be the owner/s of your business and what organisational structure will you have?>
Staff
• <Will you be recruiting staff for your business?>
• <How will you recruit your staff?>
• <How will you pay for salaries?>
Business Plan
Legal and regulatory considerations
Consider if any of the below will apply to your business:
Registration of your Business Name
Registration of your Trading Name (if applicable)
Establishment of your legal structure
Acquisition of your Australian Business Number (ABN)
Registration for Goods and Services Tax (GST)
Domain name registration <www.xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx>
Applications for and registration of trademarks (if applicable)
Applications for licences and permits (where relevant)
Establishment of contracts (eg. supply contracts, leases, employment contracts, etc.)
Awareness of any specific laws relevant to your industry (eg. food manufacturing or handling).
Marketing
How will you promote your business? Refer to the marketing plan template on nab.com.au/marketingplan.
Insurance
What insurance will you need for your business?
Workers’ Compensation (mandatory if you have employees)
Public Liability (coverage relating to the death or injury of any third party as a result of your business
or its employees)
Product Liability (covers any legal action arising as a result of death, injury or damage caused by a product
manufactured or marketed by your business)
Professional Indemnity (if your business involves the provision of professional advice, this insurance
will protect you [personally] against claims arising from that advice)
Revenue Protection (protects you against business interruption resulting in revenue loss as a result
of some event)
Asset Protection (insurance for building, equipment, vehicles, contents in the event of theft,
fire or other damage)
Business Plan
Operational factors
Business location and premises
•
willyour
yourbusiness
businessbe
belocated?>
located?>
<Wherewill
• <Where
• <Will
•
yoube
bebuying
buyingororleasing?>
leasing?>
<Willyou
Equipment
•
<Whatequipment
equipmentwill
will
you
need
your
business?>
• <What
you
need
forfor
your
business?>
•
<Howare
areyou
youplanning
planningtotouse
useit?>
it?>
• <How
•
youpurchase
purchaseororlease
leaseit?>
it?>
<Willyou
• <Will
IT and Communications
• <What
•
<WhatITITsolutions
solutionswill
willyou
youneed?>
need?>
• <What
will
you
need?>
•
<Whatcommunication
communicationsolutions
solutions
will
you
need?>
•
muchwill
willit itcost
costyou
youand
and
how
are
you
planning
to purchase
<Howmuch
• <How
how
are
you
planning
to purchase
it?>it?>
Business Plan
Suppliers
<List the
the names
names and
and details
details of
ofyour
yoursuppliers>
suppliers>
<List
Product name/s
Product range
<Supplier name 1>
<Supplier
<Supplier name
name 2>
2>
<Supplier name
3>
<Supplier
name 3>
<Supplier name
4>
<Supplier
name 4>
<Supplier name
5>
<Supplier
name 5>
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