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Performance Evalua on and the Balanced Scorecard method,
BIST Fabricated Metal Products Machinery Index on an
Applica on
Kaplan and Norton introduced the Balanced Scorecard as a new, systema c approach
on performance measurement and strategic management literature. Balanced Scorecard is a
performance evalua on method which explains the correla on between the organiza on’s
short/long term objec ves and nancial/un nancial performance indicators in a cause and
e ect rela onship and re ects the results to the corporate strategy in a balanced manner.
The study aims to determine performance changes of White goods company’s in
IstanbulStock Exchange. Period are dealt with between the years 2010-2014. Metal items
bıst' - Machine Vestel White Goods and Arcelik companies in the Index are companies
involved in our research scope. Measurmentconsiders customer, nancial, learning and
growth and internalprocessesapproaches. Year rates are related to each Appliances Company
as calculated in the context of research is then done by the percentage equal weigh ng
approaches in the context balancedscorecard business performance are shown.Analyzing
White goods sector, it is found that there are constantvaria ons in the sector. Key Words: Balance Scorecard, White goods company, Financial ra os