Download Andrea Lee - Marketing Association

Andrea Lee MMgt ACIM
Home: 09 845 2270
Mobile: 021 0274 7586
Email: [email protected]
63C Woodward Road
Mt Albert
Auckland 1025
Career Summary
July to 10 October 2014
Faculty of Arts, Marketing Adviser, University of Auckland
(Fixed term, extended)
Aug 2013 to 30 June 2014 Centre for Brain Research, Communications and Liaison
Manager, Faculty of Medical and Health Sciences, University of
Auckland (Fixed term)
Aug 2012 – Dec 2012
Auckland Transport, City Rail Link Project, Communications
Advisor (Fixed Term Contract)
July 2009 – June 2012
University of Auckland, Business School, Master of
Management and Teaching Assistant (Part time)
Feb 2007 – March 2009
Parnell Trust, Marketing Manager
June 2005 – Dec 2006
University of Auckland, Employer Liaison (while completing
PostGraduate Diploma in Business)
May 2004 – Feb 2006
University of Auckland, Business School, PostGraduate
Diploma in Business (Marketing)
Sept 2003 – Feb 2004
Capital Community Newspapers (Wellington), Account
Manager, Features
March 1996 – Sept 2003
Part time roles while raising my daughter (born 1995); Pumpkin
Patch, Weekend Duty Manager, Dictation Distributors, Sales
Manager and created my own maternity wear catalogue.
Sept – 1995 – March 1996 Philips NZ Ltd, Product Manager Telecommunications
June 1995
My daughter was born
Jan 1993 – June 1995
Philips NZ Ltd, Divisional Manager Professional Products
Education
2009 - 2011
2004- 2006
University of Auckland, Master of Management (research)
Quantitative Research Methods, Governance and
Management, Research Thesis: Participation of Marketing in
the Governance of New Zealand’s top companies
Post Graduate Students Association, Board Member
University of Auckland Post Graduate Diploma in Business
(Marketing) Understanding Customers & Markets, Marketing
Communications, Marketing Strategy and Advanced Strategy,
Marketing for Managers, Managing People
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Professional Development
2010
2010
Conference: Performance Management and Strategy Execution, Dr Robert
Kaplan, Professor Harvard Business School and Chairman, Palladium Group
University of Auckland Professional Development Teaching Assistant/Tutor
2007
University of Auckland, Short Course ‘Sponsorship, becoming a well-loved
brand’
University of Auckland, Short Course; Ethical Leadership
2000
University of Auckland, Short Course; Building and Managing Brands
2000
University of Auckland, Short Course; How to Write an Effective Business Plan,
David Forman Associates: Key Account Management and Time Management
2008
Skills and Attributes Profile
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Marketing: Brand management (multi-national brand to local NFP brand), product
management including pricing as well as management of national distribution channels.
Designing POS materials. Advertising and promotional campaign management. Digital
campaign management. Marketing strategy based on competitive analysis and product
analysis. All aspects of the marketing mix and more!
Communications: liaison media agencies, designers and newspaper editors. Copy
writing and producing internal newsletters, writing editorial and press releases. Planning
and implementing communications/ PR strategies. Events. Editing publications. Media
planning and campaigns. Web editor and web development.
Business/Commercial Acumen: increasing profitability through operational
effectiveness, redeveloping channel structure and pricing, introducing performance
based wholesale pricing, managing budgets and forecasts. Business strategy
development and execution. Executive member of senior leadership and management
teams.
Relationship Management: building professional networks with business owners and
managers, agencies, media liaison, internal stakeholders and a wide range of clients/end
users from PA’s to QC’s, senior doctors to university professors.
Leading: implementing business and strategic planning, liaising with accounting,
logistics, credit control and senior managers.
Training and teaching: staff, dealers (b2b) and teaching assistant to stage one
business students at University of Auckland.
Employment
28 July to 30 Sept 2014
Faculty of Arts, Marketing Adviser
 Develop and implement the digital/online campaign for undergraduate and postgraduate
recruitment to begin early September 2014. Working with central university marketing
team, the university’s agency executives and a number of artists whose works were
featured in the animated designs.
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Developed the look and content of the new campaign landing website and new Facebook
ads which integrate the style and messaging of the main campaign as well as the
university branding.
Work with web and content staff within the marketing team to ensure key campaign
messages are integrated into all digital communications.
Worked with web team to refresh the faculty homepage and create a more dynamic look
more closely linked to what was happening in the faculty.
Publicity plans to promote the university QS rankings in subject and overall faculty
rankings internally and externally through a variety of media.
Develop a faculty ‘boast page for the website as well as an infographic of key/interesting
facts and statistics about the faculty.
Aug 2013 to 30 June2014
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Centre for Brain Research, Communication and Liaison
Manager
Communications Strategy: work with management team to develop and implement a
communications strategy for the Centre.
Internal relations: work with administrator and communications co-ordinator to facilitate
internal communications.
External relations: promote the external profile of the Centre, establish and maintain
mutually beneficial relationships with families and patients affected by brain disease,
foster relationships with potential and existing funders and funding organisations,
maintain liaise with community support organisations.
Event management: Liaise with Centre managers, and External Relations office to plan,
organise and run the external events of the Centre.
Publicity: prepare and produce publicity material, promote the profile of research staff
and new research developments, develop relationships with university marketing and
communications groups
Fundraising: work with External Relations and Advancement office to identify funding
opportunities, liaise directly with potential and current donors.
Educational outreach; manage and develop current outreach programmes in consultation
with relevant committees.
Aug – Dec 2012
Auckland Transport, Communications Advisor
 Liaison with commercial tenants and private property owners to advise and negotiate
access regarding geotechnical technical investigaton: borehole drilling, percussion and
geophysics.
 Media monitoring and recording media activity regarding the project.
 Compiled a through database of all central city stakeholders, business leaders,
community and interest groups initially for a business seminar hosted by Auckland
Transport but also an invaluable future resource.
Feb 2007 – Mar 2009
Parnell Trust, Marketing and Communications Coordinator
 Brand management via planning, editorial writing and photography for media, design and
production of brochures and web site management. Resolved issues with reproduction of
branding, consulting with brand designers and printers to resolve problems and achieve
highly consistent reproduction.
 Maintaining Trust’s website as well as content on associated sites.
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 Communications and public relations: writing press releases, internal staff newsletter,
advertising, promotional material and signage, production of 2007/08 Annual Report.
Preparing and implementing promotional and media plans. Establishing a wider presence
and publication in local media and below the line activities. Achieving huge public
attendance at Parnell Farmers Market first anniversary event (approx. 1500-2000 visitors
for the morning!).
 Contributing to annual business planning and strategic plan.
Jun 2005 – Dec 2006
University of Auckland, Employer Liaison
 Managing specialist PR events that reflected UOA as a premium brand including
numerous recruitment presentations by a range of top national and international
organisations across a broad range of faculty’s. I was self-motivated to double the
number of employers attending the Annual Careers Fair, on the previous year and I
succeeded in achieving my target.
 Publicising activities via targeted emails, university intranet, in Careers Centre and
jobs4grads websites; direct mail and poster distribution.
Sep 2003 – Feb 2004
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Capital Community Newspapers (Wellington), Account
Manager, Features
Promoting the newly branded range of community newspapers and working with
advertisers to deliver their local and targeted promotional opportunities for their
businesses and to reinforce local brands.
Selling advertising into features; general and educational.
Managing existing bookings from tertiary institutions as well as developing new clients in
this sector.
Establishing a schedule of features which increased advertiser participation, scope and
revenue.
Mar 1996 – Sep 2003
Part time roles while raising my daughter (born June 1995):
Sales Manager and created my own maternity wear catalogue.
Dec 1996 – Sept 1997
Pumpkin Patch, Epsom store Weekend Manager
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Staff management, training and recruitment of up to 10 staff and management of stock,
preparing banking and leading in-store customer service.
Sep 1995 – Mar 1996
Philips NZ Ltd, Product Manager (Telecommunications)
 Analysing the NZ telecommunications market to assess opportunities for Philips’
expansion into this area.
 Reviewing, analysing and making recommendations on the performance of OEM
cordless telephones. I managed the withdrawal of these cordless phones from the NZ
market due to poor product performance.
29 June 1995
My daughter was born.
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Jan 1993 – Jun 1995
Philips NZ Ltd, Manager Office Products
 Management of this international brand in advertising, promotions working with the
creative media agency.
 Management of the award winning Philips dictation products.
 Business acumen included increasing profitability from a loss of 27% to a profit of 71%
over 2 years.
 Reducing falling sales from 17% to 9%. Re-establishing Philips as a preferred supplier
with Whitcoulls Office Products.
 Revising the dealer structure and pricing to increase operational efficiency and increase
profit.
 Introducing a new consumable product (batteries) to add value to sales and increase
profit.
 Managing distribution through the national dealer network: small and specialist dealers
as well as large retail groups.
 Budgeting, planning and forecasting.
 Achieving product sales targets.
 Managing stock levels and spare parts.
Prior to this I held senior sales roles from Key Account Management to Sales Management in
product based B2B (professional services).
Professional Memberships
Marketing Association of New Zealand (MA)
Public Relations Institute of New Zealand (PRINZ)
Associate member of the Chartered Institute of Marketing UK (ACIM)
Community Involvement
I am current a blood donor for NZ Blood Service and an organ donor.
I am also a current volunteer/supporter with Mercy Hospice, Auckland.
Interests
I have an interest in the visual arts and I have been a member of Friends of the Auckland Art
Gallery. My other interests include: Theatre and other live performance, photography, history
and science documentaries, Pilates, and travel.
Referees
These are available on request.
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