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Virginia Arts Festival Public Relations Position BASIC FUNCTION Direct responsibility for press and public relations for the Festival; reports to the Director of Marketing and Communications. RESPONSIBILITIES INCLUDE: Maintain current knowledge of and close working relationships with local, regional and national press, including writers, editors, publishers, broadcast personalities/ program directors/marketing staff, with an emphasis on genre-specific coverage/beats (arts/performing arts, music, dance, theater, entertainment, lifestyle, non-profit, philanthropy, cultural tourism, tourism/travel, and more as applicable); vigorously pursue new press opportunities on local, regional, national and international basis, including traditional and digital media Press releases: Write engaging, informed, accurate, targeted press releases, announcements and other documents as needed to promote the Festival and its performances; disseminate digital and printed assets to press outlets Media monitoring: Manage vendor relationship and provide accurate data regarding impressions delivery as needed for Festival leadership and sponsor/partner relationships Season announcement: Coordinate season announcement events and other press events as directed, including invitations, materials, list development and management, and press and VIP wrangling Coordinate and escort all press appearances by Festival leadership and artists Book freelance photographers as needed for all Festival events Schedule and escort press (reporters/writers, cameras, video) at Festival events Develop and maintain annual public relations budget including vendor costs, press-related travel and expenses, using internal software programs and procedures Manage systems and archives for public relations including comprehensive, regularly updated press and contacts database; PR/press archives; impressions delivery per show or project as well as seasonally, in a manner that can be manipulated to show local, regional, national and international impact Coordinate with outside public relations consultants or agencies if applicable Set and meet specific goals with regard to digital media, including social networking sites; work with Marketing content staff Institutional PR: -Develop and pursue informed, creative, topical plan to promote the Festival as an artistic leader, nurturer of new works, major force in arts education, and driver of cultural tourism, with a goal of measurable press coverage in all media; vigorously pursue opportunities on a continuing basis to promote the Festival and its mission, events, artists and leadership -Monitor and pursue opportunities to promote the Festival in conjunction with presenting partners, institutional partners, municipalities, state tourism and other government, corporate, and foundation entities -Develop and pursue plan to raise the profile of Festival leadership and creative entities, including press coverage and social media -Pursue speaking engagements for Festival leadership -Develop talking points for Festival leadership, partners, sponsors and others as directed Performance-specific PR: -Obtain all artists materials for effective promotion, marketing and public relations, including bios, photos, programs, clips/quotes, and tailored social media content -Develop informed, creative, performance-specific press plan for every event presented by the Festival, including local, regional and national press outlets with a goal of measurable press coverage in all media; report plans and progress to Marketing Director as directed, maximizing press and PR efforts with all other marketing efforts - Manage calendar and organizational listings, coordinating with Marketing staff to pursue all partner opportunities; maintain current knowledge of and working relationship with media, municipalities, and other partners who offer event and performance listings; monitor and explore new opportunities for listings -Recruit and supervise PR interns Other duties as assigned Please email resume and cover letter to [email protected]. No phone calls. Background check is required for employment.