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Fundamentals of Organizational
Communication:
Knowledge, Sensitivity, Skills, Values
9th Edition
Prepared by Pamela S. Shockley-Zalabak
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Introduction to Organizational
Communication
Individuals in Organizations
Chapter Five
Prepared by Pamela S. Shockley-Zalabak
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Objectives




Describe work force diversity
Describe intrapersonal and interpersonal
experiences of individuals in organizations
Describe theories of motivation
Relate motivation to communication
behaviors
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Objectives



Understand communication preferences for
organizational life
Understand how perceptions of
communication competencies affect work
satisfaction
Describe the importance of trust for
interpersonal relationships
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Objectives


Describe workplace emotion, balance, and
interpersonal relationships
Describe technology and interpersonal
relationships
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Objectives




Understand cultural intelligence
Value diversity
Practice active listening skills
Practice analysis capabilities
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Objectives



Relate individual communication experiences
to organizational identification, work
performance, communication, and job
satisfaction
Identify personal needs in work settings
Relate valuing diversity to interpersonal
effectiveness
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Individuals in Organizations

An individual’s organizational experiences
result from




The attitudes, beliefs, preferences, and abilities
the individual brings to the organization
How the organization seeks to influence the
individual
What types of organizational relationships the
individual develops
Relationship with his or her supervisor and peers
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Primary Communication Experiences of Individuals in
Organizations as it Relates to Organizational Outcomes; Figure
5.1
Organizational Influences
Organizational Goals and Culture
Task Requirements
Policies and Procedures
Reward Systems
Interpersonal
Experiences
Peers and Supervision
Information
Support
Identification
Expectations (Norms)
Evaluation
Power
Individual
Personal Needs
Predispositions
for Behavior
Communication
Competencies
Expectations
Skills
Small-Group
Experiences
Work Groups
Problem-Solving
Groups
Social Support Groups
Roles
Expectations (Norms
Information
Identification
Innovation
Power
Organizational Outcomes
Organizational Identification
Job Performance
Communication Satisfaction
Job Satisfaction
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Key Terms


Intrapersonal experiences - comprises our
personal needs, predispositions for behavior,
communication competencies, and
expectations.
Motivation - term to describe intrapersonal
experiences that influence behavior.
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Intrapersonal Experience


The intrapersonal experience is based in part
on self-concept, which in turn is influenced by
a variety of past experiences, including
various group affiliations.
Our intrapersonal experience is composed of
our personal needs, self-concept,
predispositions for behavior, communication
competencies, and expectations
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Intrapersonal Experience

Abraham Maslow




Behavior is influenced by internal needs such as safety and
security, prestige and self-actualization
Frederick Herzberg
 Described behavior as a result of both internal and
external motivators
B. F. Skinner
 Viewed reinforcement from the external environment
as the primary influence for behavior
Gerald Salancik and Jeffrey Pfeffer
 Workers’ job attitudes are a function of their
communication activities.
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Key Concept

Hierarchy of needs - Maslow’s description of
human behavior based on an ascending
order of physiological, safety and security,
love and social belonging, esteem and
prestige, and self-actualization needs.
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Key Concepts
Self Actualization
Esteem and Prestige
Love & Social Belonging
Safety and Security
Physiological
FIGURE
5.2
FIGURE 5.2
The
NeedLevels
Levels
in Maslow’s
Hierarchy
The Need
in Maslow’s
Hierarchy
of Needs of Needs
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Key Concepts

Motivation- the term used to describe
intrapersonal experiences that influence
behavior. We don’t see the motivation, but
we see behavior. We infer unseen internal
reactions have motivated that behavior.
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Key Concepts

Motivation-Hygiene theory - Herzberg’s
description of human behavior based on the
influence of both internal and external factors.
The theory proposes that satisfaction and
dissatisfaction are not polar opposites, and
what produces dissatisfaction with work when
corrected will not necessarily produce
motivation.
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BF. Skinner

Rewards Theory


Human behavior can be motivated and is
influenced by rewards in the individuals’
environment
Behavior reinforced through positive
feedback or tangible rewards will be
perpetuated, whereas behavior that does
not receive positive reinforcement will be
unlikely to continue
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Gerald Salancik and Jeffery Pfeiffer (1978)

Social Information Processing Theory
 The individual’s perception of the job or task
characteristics
 Information the social environment provides to
the individual about what attitudes are
appropriate (i.e., social information)
 The individual’s perception of the reasons for his
or her past behaviors
 Needs are the results or outcomes produced by
an individual’s perceptions and by the social
information available in the work environment
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Gerald Salancik and Jeffery Pfeiffer (1978)

How Social Information Influences Attitudes
 Overt, evaluative statements of coworkers directly
shape individual worker attitudes
 Frequent talk among coworkers about certain
dimensions of the job and work environment
focuses attention on what is considered to be
important or salient in the work setting
 Information from coworkers, or social information,
helps an individual worker interpret and assign
meaning to environmental cues and events in the
work setting; and finally
 Social information influences the way an individual
interprets his or her own needs
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Predispositions for Organizational
Communication Behaviors

Personally held preferences for particular types
of communication situations or behaviors. These
preferences are a result of intrapersonal needs
(motivation), personal self-concept, past
experiences, current information, and selfperception of communication competency.
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Key Concepts
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
Communication apprehension predisposition for behavior described as an
individual’s level of fear or anxiety associated
with either real or anticipated communication
with others.
Interpersonal experiences - descriptions of
important one-on-one organizational
relationships such as supervisors and
subordinates and peer-to-peer.
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Predispositions for Organizational
Communication Behaviors

Leadership and Conflict Preferences
 Individuals differ in their desire to lead others and in their
perception of what is effective leadership.
 Individuals differ in how they approach conflict.
 Leadership and conflict preferences have been theorized to
influence choice of communication strategies and tactics in
leadership and conflict situations. leadership and conflict
predispositions and preferences are an individual’s
combined concern for tasks or goals and people
relationships.
 These two concerns combine with past experiences and an
assessment of the present situation to influence behavior
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Predispositions for Organizational
Communication Behaviors

Communication Competency
 Individuals’ perceptions of their communication competencies—
knowledge, sensitivity, skills, and values—influence their organizational
experiences.
 When individuals believe their competencies are lower than those of
others, they accept limited responsibilities.
 Individuals who assess their competencies as comparable to those of
others may willingly accept new responsibilities as challenging and
worthwhile.
 Perception of competency is related to communication apprehension,
leadership, conflict preferences, past experiences, the presence or
absence of particular skills, and deliberate attempts to improve
competencies.
 As such, perception of competency can be described as a summing up
of preferences and predispositions for organizational communication
behavior.
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Interpersonal Experiences

Interpersonal relationships in organizations
are formed for important task and social
considerations. Unlike our personal
relationships, the organization actually
structures for us many interpersonal
encounters necessary for task
accomplishment.
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Interpersonal Experiences


People are more comfortable with those who
are “like” themselves and with whom they
share values
We form positive impressions of those who
have complementary rather than similar
characteristics
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Supervisors and Employees




The primary interpersonal relationship structured by the
organization. Because it is formed to support task and job
requirements, almost everyone in an organization
The interaction of their characteristics influences the
satisfaction each person feels with the other and helps
determine the overall effectiveness of the relationship
A supervisor who thinks an employee shares similar values is
more likely to view that employee as competent. Employees
are more likely to be satisfied with both work and supervision
if they perceive a high degree of communication competency
in the relationship.
Employees’ satisfaction with their supervisors also has been
found to be directly related to their perception of their own
personal communication competence
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Supervisors and Employees




Leader-Member Exchange (LMX Theory)
Leaders have limited time and resources and share both
their personal and positional resources differently with
their employees.
In-group exchange is a high quality relationship
characterized by high levels of information exchange,
mutual support, informal influence, trust, and greater
negotiating latitude and input in decision influence.
Out-group exchange, a low quality relationship in which
the opposite is observed (e.g., more formal supervision,
less support, and less trust and attention from the
superior)” (Jaesub Lee 1997, p. 269).
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Supervisors and Employees


Leader-Member Exchange (LMX Theory)
Lee (2001)

“Pelz effect” - The supervisor’s upward LMX with his or her own boss

Individuals in high-quality LMX relationships were more likely than those in
low-quality relationships to believe supervisors distributed resources fairly
and used fair procedures and processes.

These perceptions influenced how much employees reported sharing
information, ideas, and resources with work group peers. In other words, the
less favourable the relationships with the supervisor, the more likely
individuals were to withhold information even from their peers.

The quality of LMX also influences the continuing socialization of
newcomers. The exchange influences the degree to which individuals
identify or not with the organization. It is possible to say LMX can be
characterized by both trust and doubt.
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Supervisors and Employees

Leader-Member Exchange (LMX Theory)

Nature of Communication Between Supervisors and Employees




Supervisors who are high in communication apprehension are not as well
liked as those lower in apprehension
Relationships between supervisors and employees are influenced by a wide
variety of communication behaviors; the predispositions, preferences, and
abilities of both supervisors and employees; and overall work environments.
Supervisors may spend from one-third to two-thirds of their time
communicating with employees. Employees want and seek interaction
with their supervisors
The effectiveness of these message exchanges contributes to
employees’ job satisfaction, quality of work performed, commitment,
creativity, and overall communication satisfaction.
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Supervisors and Employees

Leader-Member Exchange (LMX Theory)

Communication from Employees to Supervisors
Paul Krivonos (1982) – Upward Communication





Employees tend to distort upward information, saying what they think
will please their supervisors
Employees tend to filter information and tell their supervisors what they,
the employees, want them to know
Employees often tell supervisors what they think the supervisor wants to
hear
Employees tend to pass personally favorable information to supervisors
while not transmitting information that reflects negatively on themselves.
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Supervisors and Employees



Leader-Member Exchange (LMX Theory)
Communication from Employees to Supervisors
Janet Fulk and Sirish Mani (1986) – Downward
Communication



The perception of supervisors’ downward communication, or the
extent to which supervisors are perceived as actively withholding
information, influences the accuracy of upward messages.
The more the supervisor withholds, the more employees withhold
and distort.
If trust levels between supervisors and employees are low, and if
employees have mobility aspirations they believe their
supervisors can influence, there is likely to be a positivity bias
that distorts upward communication.
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Supervisors and Employees

Leader-Member Exchange (LMX Theory)

Supervisor Influence
Markku Jokisaari and Jari-erik Nurmi (2009)
 Levels of supervisor support were directly related to employee
role clarity, job satisfaction, and changes in salary levels.
 Employees reporting high perceived supervisor support also
reported role clarity and job satisfaction that was greater than
employees perceiving lower supervisor support.
 Employees reporting high supervisor support enjoyed rates of
salary increases that were higher than employees with less
supervisor support.

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Supervisors and Employees

Leader-Member Exchange (LMX Theory)

Performance Expectations and Feedback
Frequent gap in information and understanding between what the
supervisor perceives and what an employee believes to be true.
Supervisors and employees frequently differ on such important
issues as basic job duties, performance expectations, amount and
quality of communication exchange, and desirability of employee
participation in decision making
Donald Campbell (2000) - common supervisor expectations
important for employees:







Job and task competence
Interpersonal effectiveness
Organizational orientation
Enterprising qualities
Personal integrity
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Supervisors and Employees

Leader-Member Exchange (LMX Theory)

Mentors/Mentee Relationships
 The mentor engages in coaching and advice extending beyond
immediate job requirements to include information on how to be
viewed as a successful contributor to the organization and how to
make decisions likely to result in favorable organizational
recognition
 Mentors are most likely to select for mentoring those individuals
who are similar to the mentor.
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Peers



Peers are all organizational members of approximately the same
organizational structure, role, and responsibility levels
Relationships with peers are characterized by both task and social
interaction: peers communicate job information, advice, evaluation
of performance, and personal feedback
Peer Advice Networks and Performance Evaluations


Peers are central to the advice networks in which most individuals participate.
Advice networks form around information transfer, communicate professional
values, and contribute to both retarding and stimulating innovation
Peer Friendships

provide overall positive benefits for organizational members including: improved
workplace performance, reduced stress, favorable perceptions of personal
support, a positive work environment, and the ability to engage in change and
innovation.
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Peers


Negative Peer Relationships
Patricia Sias and Tara Perry (2004) Five primary factors contributing
to poor peer relationships and actual relationship deterioration:





Problem personality
Distracting life events
Conflicting expectations
Promotion
Betrayal
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Customers, Clients and Vendors



Relationships are based on exchanges of information about products, services,
timing, delivery, quality, and cost. These relationships often are established through
telemediated channels but remain important to the goals of all the parties involved in
the relationship
Clarity of expectations among these parties is critical
Network Links and Network Roles

Liaisons


Bridges


Individuals who participate in linked communication behaviors but who are not usually in liaison or
bridge roles – not influential
Nonparticipants


Routinely receive information and determine whether to transmit that information to the next link or links
in the chain
Participants


Link groups together by having membership in two or more groups.
Gatekeepers


Link or connect groups with common information without being members of either group
Formal members of groups but do not affiliate with others in the group to the extent that participants do
Isolates all function differently in communication networks

An individual with few or no communication links throughout the organization
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Key Terms



Valuing diversity - ability to understand and appreciate the
contributions that differences in people can make to
organizations.
Diverse people bring different intrapersonal attitudes,
experiences, expectations, and competencies to
organizations. These differences can contribute to
organizational effectiveness when those with different styles
and values work together in interpersonal relationships
characterized by mutual understanding, respect, and
satisfaction.
Differences can produce conflict, tension, stereotyping,
harassment, discrimination, abusive control, and exclusion, all
of which contribute to a variety of negative organizational
outcomes.
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Trust and Interpersonal
Relationships

Trust can be viewed as positive expectations about the
behavior of others based on roles, relationships,
experiences, and interdependencies
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Workplace Emotion, Balance
and Interpersonal Relationships



Understanding the various types of workplace emotion
and how they relate to balance between the personal
and professional contributes to our abilities to
understand complex organizational environments.
The issue is not whether emotion at work is relevant to
our interpersonal relationships but how emotion impacts
work and relationships.
E-mail exchanges routinely feature punctuation marks to
assist with the lack of nonverbal cues such as smiles or
frowns to express emotion
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Technology and Interpersonal
Relationships




The virtual work environment is creating new challenges
and experiences. Technology has changed and is
changing literally all types of relationships in which we
engage
We work across time zones, different languages, cultural
differences, and geographic locations.
We work with people without extensive information about
their backgrounds, values, or experiences.
We are expected to work effectively with others, using a
variety of communications technologies
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Increasing Interpersonal Effectiveness

Cultural Intelligence

An individual’s ability to understand the behaviors of other people
in terms of three classifications: those that are universally human,
those that are specific to an individual, and those that are rooted
in culture
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Increasing Interpersonal Effectiveness

Barriers to Valuing Diversity and Positive Approaches

Preconceptions and Beliefs That Foster Inaccurate Information
and Confusion between Perceptions of Behaviors and Actual
Behaviors


Stereotypes That Limit the Potential Contributions of Individuals
Based on Their Membership in a Group or Class


Positive Approach: Tolerance for Ambiguity
Prejudices That Produce Negative Emotional Reactions to Others


Positive Approach: Personalize Knowledge and Perceptions
Positive Approach: Nonjudgmentalness
Stylistic Differences in Personal Communication That Inhibit
Interpersonal Relationships

Positive Approach: Display of Respect
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Brenda Allen (2004) Mindful and
Proactive Interactions
 What preconceived notions do I have about this person based on
social identity characteristics (whether we seem different or similar)?
 Are those notions positive, negative, or neutral?
 What’s the source of those preconceptions?
 Will my preconceptions facilitate or impede communication?
 Am I open to learning about this person and myself during this
interaction? Why or why not?
 Am I willing to be changed as a result of this interaction or
experience?
 What communication tools can I use to try to create genuine
communication?
FIGURE 5.5
Brenda Allen’s Checklist for Mindful and Proactive Interactions
Based on Brenda Allen, Difference Matters: Communicating Social Identity, 2004, p. 202.
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Key Terms

Active listening - processes of hearing,
assigning meaning, and verifying our
interpretations. Increases the accuracy of
message reception, enabling responses
based on what was said, not on what might
have been said.
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Key Terms
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Descriptive messages - messages
characterized by ownership of perceptions
and conclusions and language which
presents facts, events, and circumstances all
parties to communication are likely to
observe or experience personally.
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Key Terms
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
Message ownership - attempts to verbally
communicate individual perceptions and
feelings without attempting to establish blame
or find unnecessary corroboration.
Descriptive language - language choice
based on facts, events, and behavior as
opposed to language choice describing
attitudes, blame, or other subjective and
vague concepts.
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Discussion Question #1

Describe an organization of which you have
been a part. Outline your intrapersonal and
interpersonal experiences.
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Discussion Question #2

If you were the head of a large organization,
what theory or approach to motivation would
you use? Why?
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Discussion Question #3

If you were the head of a large organization,
what kind of superior-employee and peer
relationships would you encourage?
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Discussion Question #4

Describe an occasion when an individual
communication experience affected your
sense of: organizational identification, work
performance, trust, communication, or job
satisfaction.
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Discussion Question #5

Describe an occasion when either valuing
diversity, active listening, verbal ownership,
or descriptive language contributed to
organizational communication.
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