Download Chambers 2025 - Arizona Chamber Executives

ACCE Horizon Task Force: Chambers 2025
• Crowd-sourced white paper – “living” document
• 15 Activist members & Directors (scores of others)
• Failed attempt to define “chamber of the future”
• Re-start: Define universal factors that will
influence chambers
1. Nature of Belonging & Gathering
2. Communications Technology
3. Scarcity & Abundance
Eight Influences
4. Global Impacts
5. Composition of Populations
6. Social & Political Fragmentation
7.Resource Alignment
8. Leadership
#1: Nature of Belonging & Gathering
#1: Nature of Belonging & Gathering
• Revolution in Who and How
• Joining v. Associating
• Millenniaphobia
• Value = but also ≠ Events
• Audiences do not a network make
#2: Communications Technology
• Wave upon wave of new tools
• Mass customization
• Tech won’t differentiate you
• Human support will
• Feedback loops critical
• Fantasy Football
• Information value declining
• Analyst & filter rising
#3: Scarcity & Abundance
• Tip: It’s all about abundance
• Water, energy, talent, land, leadership, sex appeal
• Rapid swings
• supply, demand, value
• Cruel Migrations
• Chambers as K.A.P.S.
#4: Global Impacts
• World will come to your door
• Not just about trade
• Reliance on chamber awareness & relationships
• Stars will exploit every opportunity
Port/airport; member contacts; trade shows, etc.
#5: Composition of Populations
• Demographic reality in 2025
• “Old White Guys in Suits” –
• Demographics affects everything
• Few chambers have acted
#6: Social & Political Fragmentation
#6: Social & Political Fragmentation
• It’s not just “Polarization”
• Politics, society AND your business
• Trend won’t reverse by 2025
• Chambers and the sane center
• Desperation, inspiration, practice
#7: Resource Alignment
• Intentional funding of the mission
• Reduction in cross-subsidization
• Chambers as fundable catalysts (anti-gridlock)
• Investor ROI unlikely to be “engagement”
• Find & nurture volunteer leaders who care
• Addressing Motivations
GET DONE [thru the chamber]
(Community Focus)
Community
Investors
Community
Builders
INVOLVED
INVESTED
Business
Investors
Business
Builders
i.e. Attends events
for sales contacts
GET FROM [the chamber]
(Enterprise Focus)
#8: Leadership
“the combination of the forces within big cities, great
universities & powerful local leaders.” Jim Clifton, Coming Jobs War
•Non-hierarchical
•Networked
•Aligned
•Catalytic
Possible
th
9
Influence. . .
The Shortcomings of Governments
Inability to deal with . . . well, with anything
I hate/love Horizon Initiative because. . .
Dead-on in these ways:
Messed up in these ways:
Influences are right – some to-do advice is wrong
How to use Horizon Initiative . . .
WITH STAFF
1. Everyone read the fat version
2. Determine the four most likely
to affect YOUR chamber
3. As a group, pick 1 or 2 more
4. Score yourselves 1-5 on ability
to address them
5. Identify changes required in
order to address them well
WITH BOARD/COMMUNITY
1. Include your top 5 in board
agendas for next 5 meetings
2. Next strat planning cycle, work
on what you must become in
order to handle these factors
(not what you’ll do)
3. Advise community/govt
leaders that you must address
these influences (you want
their help)
Suggested discussion questions available online!
[email protected]