Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download how to double/triple your traffic
Document related concepts
no text concepts found
Transcript
HOW TO DOUBLE/TRIPLE YOUR TRAFFIC IN THE NEXT 90 DAYS Who Am I? Message Identifying your customer DNA – Why is it important? 1 2 3 4 Where you should adver.se to maximize exposure to your ideal customer? What types of adver.sements typically effect your ideal customer? What vocabulary and tone you should use in your marke.ng efforts? What story your marke.ng content should be telling? Financial Planner Niche L BAD EXAMPLE J GOOD EXAMPLE Our ideal customer uses our product to gain control of their finances. They want to be beBer freelancers, so our tool is useful for helping them gain control of their income and expenses. Adam is a 28 year old freelance graphic designer from Michigan. He spends about 4 hours a week reading blog posts and following links on TwiBer, and that is where he discovered a link that pointed to Harpoon. Adam makes between $60,000 and $80,000 a year as a designer, yet feels like he doesn’t really have a good grasp on how much he is going to make in the next year, so he’s not sure if he should hustle for more work, or tell his wife: “Yes, we can easily take that vaca.on this summer”. Adam spent 4 years working for a large agency in town, when he realized that he could do beBer on his own. He has been freelancing for 2 years now, and is interested in learning about honing his business skills as well as his design skills. He’s been married for 4 years, and is star.ng to think seriously about having kids. One of his concerns about having kids is having a good grip on his family’s finances, and feeling a sense of control over how things are going with his freelancing income. How did it Impact RTA Cabinet Store? $210 Cost Per AcquisiNon Builders/Contractors Homeowners Property Investors/ Flippers Real Estate Agents $85 Cost Per Acquisi.on $15 Cost Per Acquisi.on for Retarge.ng Campaigns How do you find your customer DNA? Basic Demographics Psychographics • • • • • • • • Age Gender Income Level Family profile (number of kids, dogs, etc) Profession Marital Status Educa.on Level Hobbies • • • • • What do they like/dislike Fears, frustra.ons, and desires Passions What keeps them up at night? How do they relax Buying Behaviors • • • • • How do they make their buying decisions? What objec.ons could they have to your product? What is their mo.va.on for buying your product? What fear or desire are you solving? What outcome are they looking for from your product or service? Market “Content is King, but it doesn’t accomplish anything if no one reads it” TWITTER Best tweets are 120-‐130 characters because it leaves room for retweets to use RT without chopping off your text 55% 21% 2X Images increase engagement by as much as 55% (according to Hubspot sta.s.cs) 17% Tweets with hashtags receive Tweets with one or two hashtags Tweets that use more than two hashtags actually show a 2x more engagement have 21% higher engagement 17% drop in engagement. than those without hashtags. than those with three or more hashtags Have a Clear Call to AcNon 12X For example, Tweets that specifically ask for a retweet get a 12x higher retweet rate. Place links 25% through tweet for a higher chance of click through. 25% Using the Tweet buBon on periscope before recording will automa.cally push the link to TwiBer. There are sites that scrape twiBer looking for live Periscope videos that will spread the video for you such as streamalong.tv Hashtags Picking the right Hashtags is key. Use these three sites to determine the most trending hashtags around the theme of your blog post: Hashtagify.me ritetag.com tagboard.com PINTEREST 84% 84% of users are women. Food & drink is one of the top 4 most pinned AND most searched categories on Pinterest. 40% The colors red, green, and pink boost content share by 3x Human faces do not get repined 200 Minimal Background. do not Descrip.on shouldn’t exceed 200 exceed 40% empty background characters or it drops repins by 50% Repin images and videos from the same blog post to maximize exposure Use the browser plugin to be able to pin your posts directly from your blog without having to log into Pinterest. h^ps://about.pinterest.com/en/browser-‐bu^on THE TRUTH ABOUT Strategic Partnerships: Our Secret Weapon • • • • • Cross Promo.ons Pixel Swapping Affiliate Programs Special Discounts -‐ membership programs In House Educa.on How Pixel Swapping Impacts Our Business Average Cost Per Acquis.on Approx $90-‐120 per order.... with retargeNng $12-‐15 Strategic Partnerships in the Wine Industry Winery Hotel Wine Tourism Groups/Companies Wine Bloggers Restaurant Wine Organiza.ons Less TradiNonal Partnerships: Cooking Blogs Chefs Womens Groups STEPS TO IMPLEMENTING THIS MARKETING STRATEGY Example : Blog post about chardonnay you are reviewing The Most Amazing Blog Post Ever Award Winning Photo Periscope Video About the Wine • Entire blog gets turned into a PDF • PDF is put on Scribd Optional: Podcast about the topic, which also is included with the sound bite Converting interesting facts into infographic • Pinterest • Facebook • Flickr Questions are turned into: • Next blog post • Periscope video • Google + combined with image or video • Facebook headline combined with image or video • Twitter post with link image • Pinterest with link back • Flicker • Photobucket Record Your Periscope Video and Convert it to Youtube Instagram with sound bite over image Pingler.com (can also use the wordpress plugin) Drop into your email series Convert into a PDF and put on scribd.com (freepdfconvert.com) Convert to powerpoint ($5 on Fiverr) Convert any interesNng facts, figures, or stats into infographic ($5 on Fiverr or piktochart.com) Pinterest Photobucket Flickr Award Winning Photo Can be done manually or with an auto pos.ng sokware like viralcontentautomaNon.com Converted to youtube video with transcript in descripNon and keywords in Ntle Embedded In Blog Shared on facebook Tweeted on twi^er with hashtags in descripNon Steps for converNng Periscope to Youtube 1. Turn on auto save broadcasts. 2. Save it to yourcamera roll. 3. Use dropbox or transferbigfiles to save it to your computer. 4. Open it in a video edi.ng sokware. Periscope Video Headline and photo become facebook post with tags to the winery, and one or two relevant hashtags. Promote the post for $5 Headline with photo and link to blog become twi^er post Most Amazing Blog Post about Chardonnay Subheadline and image becomes google + post Memorable quote and photo become instagram photo Photo plus 200 character descripNon gets pinned on pinterest Award Winning Photo Mone.za.on Capturing Email – The Power of a Giveaway 7 Best Places For Opt-‐in Forms On Your WordPress Blog Or Website (Plus The Tools For Them!) Feature Boxes are great to have at the top of your blog page since you can have an aBrac.ve lead magnet before your content. PlugmaBer Feature Box -‐-‐-‐ Magic Ac.on Box Include an opportunity for your readers to automa.cally be subscribed to your list when they comment. A sneaky op.on is to have this “checked” by default. Subscribe2-‐-‐-‐ MailChimp Comment Op.n LaptopEntreprenuership.com Choose a s.ck-‐to-‐the-‐top and push down page bar to ensure visibility. Just having a buBon that goes to a squeeze page is also effec.ve. Hello Bar -‐-‐-‐ SumoMe -‐-‐-‐ FooBar Sidebar forms are effec.ve when using lead magnets. Ensure this is the top and first widget in your sidebar for visibility. Op.n Skin -‐-‐-‐ Op.n Monster Popups can increase your opt-‐ins by to 3x! Don’t underes.mate this monster. Use an 8-‐12 second delay, keep the copy short, and keep it simple. Use “smart” mode if your popup plugin has one. SumoMe -‐-‐-‐ Popup Domina.on -‐-‐-‐ Op.n Monster Less intrusive than popups but not as effec.ve. Use a slide opt-‐in form or popup. Not both! Op.n Monster -‐-‐-‐ SumoMe Marketing to Monetization USING YOUR MAILING LIST TO CREATE CUSTOM AUDIENCES Twi^er Custom Audience Facebook Custom Audience Allows you to run much more targeted ads and messages to your list. Allows you to retarget your list with specific messages or similar, highly relevant blog posts. Resource Link: hBp://www.cmo.com PURCHASE GOAL: Send them to the product page OPTIN GOAL: Send them to the landing page for free download BRANDING GOAL: Send them to related blog posts Adwords Retargeting Pixels Facebook Retargeting Pixels For a copy of the presenta.on and the bonus slides for “The Perfect Blog Post”, go to: hBps://www.winetrailadventures.com/wtc2015
