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Marketing for Entrepreneurs Presented by: Reese Harris ree-source.com 2016 American Marketing Association “Marketing is the activity, set of institutions, and processes for creating, communicating, and delivering offerings that have value for customers, clients, partners, and society at large.” Marketing Persuasion Explosion of Possibilities Two Marketing Types Marketing Is… Raise Awareness ”The market is the market, and the market will decide if you are good enough to be consumed.” - Gary Vaynerchuk Marketing Mountain PROSPECT CLIENT/ CUSTOMER What Really Matters? SALES! Why Do So Many Fail? Marketing Key Attribute Good = Need Timing Find The Need, Fill The Need Essentials for Success During Before After SALES Target Market Distribution You Farmers Mkt 100’s customers You Grocery Store 3 customers Your Customer “Avatar” Brand Identity Guide • • • • • • • Logo – Design, Use and placement Color Scheme Font / Typestyles Web Guidelines – CSS Voice & Style Social Media Policy Target Audience Be a Storyteller Align Your Brand To Your Story WHY? HOW? WHAT? Storytelling Steps Write your past, present, and future story. Develop a statement to sum up why the company exists. Write a story around that statement. Jab, Jab, Jab, Right Hook Elevator Speech Slide Deck Rule 10 – 20 – 30 Rule Ten Slides You Need In A Pitch 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Title Problem/Opportunity Value Proposition Underlying Magic Business Model Go To Marketing Plan Competitive Analysis Management Team Financial Projections & Key Metrics Current Status, Accomplishments to Date, Timeline, Use of Funds Your Website URL Domain Name: • Reflects what people are looking for. • Simple, yet descriptive • Easy to remember! www.MyFarmIs.Organic Your Website •Phase I – Brochure-style •Phase II – Enrollment/participation Social Media + Other Inputs LinkedIn Email Twitter Voicemail Blog Posting Incoming Calls Business Facebook Posts Mail Personal Facebook Messages Personal Facebook Posts Instagram You YouTube Your Social Media Follower Count Is Irrelevant What Matters Most Is The Attention, Not The Numbers Video Metrics 3 Levels of Video Strategy •Explainer (Conversion) https://vimeo.com/85287088 •Teaching https://youtu.be/mGqWueWeZ8I?list=PLDTQLSdym9HgOyy98i1weU6nTNdSFqa0f •Feelings https://youtu.be/v_i3Lcjli84 7 Key Marketing Tools Marketing Item: Cost: Business cards (incl. QR barcode to site) $ 50 (Vista print or Moo.com) URL & Webpage URL = $10/yr, Site = $50/yr hosting Phone with video camera $60 per month Gmail (Pop email, Contacts, docs, etc.) Free Elevator Speech Free Voicemail Free Mantra Free Best Business Practices For Entrepreneurs Presented by: Reese Harris ree-source.com 2016 Elements of Operations Production Vendors Money & Banking Technical Finance & Accounting Legal Staff Your Company Operations Systems Thinking Your Business You Personal Productivity “Next to knowing when to seize an opportunity, the most important thing in life is to know when to forego an opportunity.” - Benjamin Disraeli Personal Productivity Success Goals vs. To Do List Personal Productivity KILLERS: •Multi-tasking •Interrupt driven •Addiction to struggle Business Productivity KILLERS: •Unclear (not shared) focus •Negative friction •Weak system/accountability •Not making money Business Productivity KILLERS: •Spreading yourself too thin •Starting too many projects •Controlling & micromanaging Business Productivity Time Blocking Recovery Time Remodel Time Results Time Time Blocking 8:00 Mon Tues Wed Thurs Fri Sat Sun Results Remodel Results Recovery Results Remodel Recovery 9:00 10:00 11:00 Results 12:00 1:00 Remodel Recovery Recovery 2:00 3:00 Results Results Recovery Results 4:00 5:00 6:00 Results Recovery Remodel Recovery Employees Your first hire? Attributes of Great Employees • Motivation • Capacity • Knowledge • Experience Steps To Success Significance Success Innovation Stability Expansion Survival Complexity Manage Cash Systems Your Team