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Non-Medical Applications Jan van Erp Brainstorm Clustering Discussion in Break-out Groups Non-Medical Applications Strategic Issues (6) •… •… •… •… Application Areas (8) •… •… •… •… Technological Challenges (7) •… •… •… •… Application Areas Active control Safety and Security Marketing Passive Detection of User State Education and Training Physical / skill Improvement Cognitive Improvement Entertainment Application Areas • Critical questions – What's the killer app for non-medical BCI? – What does BCI do which nothing else does? – How/When/Where will the state of the art reach useful applications?. • Strategy – Focus on passive BCIs rather than active BCIs. – Getting technology into the wider hands of users with useful, measured feedback. – Realize transfer of knowledge, capabilities and technologies between medical and non-medical research. Technological Challenges Wearible and Cheap Sensors Electrode Number and Placement Signal Processing Integration with other Interfaces Usability and Comfort Safety Maintenance Technological Challenges • Critical questions – Will dry electrodes work? – How to improve robustness? – How far can we push ITR? – Artefact removal without loosing information? • Strategy – Roadmap! Strategic Issues Ethics Communication Standardisation / Interoperability Research Agenda Business Models Which User Groups? Strategic Issues • Critical questions – Ethical consequences (incl. privacy and legal )? – User acceptance? – What are the benefits for healthy users? • Strategy – Include industrial partners. – User-centred design. – Aim for mass applications to lower prices (games, toys, ….). – Ensure support of (international) organisations/associations.