Download 1 operating model exercise structure style staff skills

OPERATING MODEL EXERCISE
SPIRIT
Continuous improvement
Conquering
Relationships
STRATEGY
Solid and reliable
The best in the market
Exclusive
results
STRUCTURE
Order and structure
Chaos allowed
Decentralized
STYLE
Disciplined
Innovationoriented
Delegation
STAFF
Deliver in team
Develop yourself
Team up
SKILLS
Process-oriented
Redefine
state-of-the-art
Solutionsoriented
SYSTEMS
Efficiency
Innovation
successes
Intimacy
AS IS
TO BE
11 |
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium
Sept.
The Power of Execution
SPIRIT (CULTURE & VALUES)
Continuous improvement
• Process-oriented
organization
Conquering
• Decide today, implement
tomorrow
• Flawless and no-hassle
execution
• Creating the future: explore
and exploit
• A culture that abhors waste
and rewards efficiency
• Strong internal competition
makes us all stronger
• There is only one way – the
efficient way – to do
everything
• Our culture stimulates
individual imagination,
accomplishment, and outof-the-box thinking
Relationships
• Getting smarter about
markets, customers,
customers’ competitors
and the state of its art
• Developing partnerships to
reach intimacy with the
customer
• Go for the specific rather
than the general
• Create relationships with
our customers like with our
best neighbours
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 2
STRATEGY (CUSTOMERS - PRODUCTS - VALUE DIMENSIONS)
Solid and reliable
• We make our products and
services available for
everybody
• Focus is on the core
product, not on fancy value
dimensions
• We deliver high quality at a
low and fair price
• We do everything to make
the buying process as easy
and convenient as possible
The best in the market
• Our products are the best
and most innovative in the
market
• People are attracted with
our products
• It is our ambition to inspire
people with our products
• Our strategy is to
constantly try to go one
better than competitors
Exclusive results
• We focus our efforts on a
well-chosen segment of
attractive customers
• We deliver results. Not
safisfaction, not delight,
but the best possible
solution to a customer’s
needs
• We are experts in the
business and are able to
understand the customer’s
underlying problem
• We are able to deliver
unmatched customer value
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 3
STRUCTURE (ORGANIZATION)
Order and structure
• Our organization benefits
from organizational
discipline
• We have a centralized,
regimented, and
standardized structure
• Quality teams with people
from different departments
help us to improve our
work processes, all over
the organization
Chaos allowed
• Our organization is fluid
and flexible
• We continuously shift
resources to the project or
market where the action is
• Our structure allows to
grasp opportunities when
they are there
• Our business structure is
loosely knit, ad hoc, and
ever-changing to adjust to
the entrepreneurial
initiatives
Decentralized
• Decentralization and
empowerment are key
concepts in our
organization
• Sharing of knowledge is
crucial for the existence of
our organization
• We are flat and lean; flat to
stimulate entrepreneurship,
lean to allow for maximum
flexibility
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 4
STYLE
Disciplined
• Disciplined management
style
Innovation-oriented
• Decisive, and risk-oriented
Delegation
• Flexibility and adaptability
counts
• Conformance to the plans
• “Out-of-the-box” and
experimentation
• No exceptions
• Future-driven
• Service-oriented
• Personal pride
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 5
STAFF (HR MANAGEMENT)
Deliver in team
• Our people deliver. Right
in time, and according to
clear and well-defined
specifications
• The team is what counts;
individuals should wonder
whether they can contribute
to the team and the
organization
• Everybody know the battle
plan. When the buzzer
sounds, everybody knows
exactly what to do
Develop yourself
• We stimulate creativity and
free spirits. Making
mistakes is not an issue
• The individual is what
counts. Talents are the
agents of our company’s
success
• Multi-functional teams and
diversity help you develop
yourself!
Team up
• Our people are our
customers’ partners. They
need to know what keeps
the customer awake
• People close to the
customer are in the driver’s
seat
• Our people need to be
flexible: they need to be
prepared to go above and
beyond the call of duty of
our clients
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 6
SKILLS (MANAGEMENT SYSTEMS/STYLES - CORE PROCESSES)
Process-oriented
• Professionals in their field
Redefining
state-of-the-art
• Set standards for the
market
• Process management and
process improvement
• Our IT systems allow to
produce highly
standardized products and
services
• First-movers – visionary
companies
• People committed to bring
their idea to life
Solutions-oriented
• Customers knowledge and
very skilled in building tight
customer relations
• Change-oriented
• Service-orientation
• “Decide today, implement
tomorrow”
• Breakthrough product
development and
cultivation of markets are
our major skills
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 7
SYSTEMS (DIRECTION & GOAL SETTING - EVALUATION & CONTROL)
Efficiency
• Our control systems are
based on detailed
measures of every element
of the operation
• Streamlined and highly
standardized systems,
centrally planned
• Integrated operational
processes focusing on
transaction efficiency and
cost minimization
Innovation successes
• Explore new markets and
Intimacy
• Measure share-of-wallet
exploit the potential
• Broad and challenging
goals are defined
• Pay for performance –
reward the winners!
• Management systems that
are results-driven, that
measure and reward new
product success, and that
don’t punish the
experimentation needed to
get there
• Measure customer
satisfaction and lifetime
value, and involve the
customer in all key
processes
• Develop systems that
spread knowledge in the
organization
© Prof. dr. Kurt Verweire and Peter Roelandt
Vlerick Leuven Gent Management School, Belgium 8