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Transcript 
Applying Project Management
Principles in Marketing
Joanna Wyganowska
MBA, PMP, Lean Master
Director of Marketing, Intelligent InSites
[email protected]
Who are we?
What is a Project?
“…a temporary endeavor
undertaken to create a unique
product, service, or result.”
Project Management Institute. A Guide to the Project Management Body of Knowledge,
(PMBOK® Guide) – Fifth Edition, Project Management Institute, Inc. 2013, Page 5.
Project (Trade-Off) Triangle
Process Groups in Project Management
The Stakeholders
“…individual, group, or organization
who may affect, be affected by, or
perceive itself to be affected by a
decision, activity, or outcome...”
Project Management Institute. A Guide to the Project Management Body of
Knowledge, (PMBOK® Guide) – Fifth Edition, Project Management Institute,
Inc. 2013, Page 30.
Project Plan and WBS
Project Risk Identification
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Market risk
Financial risk
Technology risk
People risk
Structure/process risk
Join Us at InSites Build
September 28–30, 2015
Fargo, ND
• www.Insitesbuild.com
• Promo code: PR05
Applying Project Management
Principles in Marketing
Q&A
Joanna Wyganowska
MBA, PMP, Lean Master
Director of Marketing, Intelligent InSites
[email protected]
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