Download ETHICS

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Jewish ethics wikipedia, lookup

Transcript
ETHICS
What are ethics?

Ethics refers to the values that guide a
person, organization, or society—the
difference between right and wrong,
fairness and unfairness, honesty and
dishonesty.
6-2
Ethical decisions are based on
Our moral choices
 Norms of society
 Legal principles
 Organizational values
 Professional values

6-3
A person’s ethical choices
depend on several factors but are
not limited to our:
Culture
 Religion
 Education

callout
6-4
Culture, as well as the fields of
philosophy and religion,
provide the framework for ethics.





Utilitarianism
Aristotle's “Golden Mean”
Kant’s Categorical Imperative
Mill’s principle of utility
Judeo-Christian ethic
6-5
These codes of ethics must be:
Monitored
 Assessed
 Enforced

6-6
Professional ethics are often referred
to as “applied ethics,” a commonly
accepted sense of professional
conduct that is translated into formal
codes of ethics.
6-7
Can you identify some ethical
dilemmas confronting society?

Clue: Cultural, Religious, Business,
Government, Political, Media
6-8
PRSA Code of Ethics

See text, Figure 6-1
Advocacy
Honesty
Expertise
Independence
Loyalty
6-9
Public Relations Society of America
and the International Association of
Business Communicators both
have codes of ethics that govern
the practice of public relations.
Honesty and fairness are stressed.
6-10
Can you name the dirty deed with
the
corporation
in
these
white
collar
C
crimes?
Enron
Arthur Andersen
World Com
Adelphia Communications
Tyco
Martha Stewart
6-11
The Corporate Reform Bill was
signed to impose rigorous
sanctions on corporate criminals
by President Bush.
6-12
A question to ponder…
Can ethics and profits co-exist?
6-13
What leaders in your opinion have
high credibility?
International/National
 Federal/State/Local government
 Business
 Community

6-14
Corporate Codes of Conduct are
needed to:
Increase public confidence
 Stem the tide of regulation
 Improve internal operations
 Respond to transgressions

6-15
What is corporate social
responsibility?

A social norm that holds that any social
institution is responsible for the behavior of
its members and may be held accountable
for their misdeeds.
6-16
Social Responsibility Categories







Product lines
Marketing practices
Corporate philanthropy
Environmental activities
External relations
Employment diversity in retaining and promoting
minorities and women
Employee safety and health
6-17
Ethics in Government

Can you identify the name to the political
transgression hall of shame?
 Gary
Condit
 James Traficant
 Dick Morris
 Robert Torricelli
6-18
Code of Ethics for the Society of
Professional Journalists

Call out text fig. 6-6 pg.144
6-19
What are some issues that have
cropped up with regard to ethics in
journalism?
Clue: Sources, Bogus stories,
Not crediting properly
6-20
Some of the areas of concern:
Internet journalism
 Reality Television
 TV bogus News programs
 Print journalism scandals

6-21
Four Relevant Ethical Theories:
Attorney/adversary model by Barney and
Black
 Two-way Communication model by Grunig
 Enlightened self-interest model by Baker
 Responsible Advocacy model by
Fitzpatrick and Gauthier

6-22
Six Core Values of the PRSA Code
Advocacy
 Honesty
 Expertise
 Interdependence
 Loyalty
 Fairness

6-23
Professional practice must be based on the code of ethics
Organizational values
Social responsibility
6-24