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What is Enterprise?
 Characteristics of Entrepreneurs
 Intrapreneurs
 Enterprise Skills
 Planning
 SWOT Analysis
 Enterprise in Action
 Why become an Entrepreneur?
 The Role of the Entrepreneur
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Enterprise involves
people using their
initiative to come up
with ideas that they
can turn into a
business.
When they take the
risk to set up the
business, they
become an
entrepreneur.
The role of the entrepreneur is to:
 Satisfy customer needs
 Implement the plan
 Source resources
 Create a plan
 Generate an idea
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 Divide a page into two and head each section
‘Important things for an entrepreneur’ and ‘not
essential for an entrepreneur’.
 Stick the below words into the section you think is
the most appropriate.
Obtaining finance
 Enthusiasm
Risk
 Energy
Business understanding  Drive
Business knowledge
 Spotting a niche
market
Having good ideas
 Leadership
Determination
 Having a good
Having lots of money
education
Knowing what limited
 Having a totally
liability is
original idea
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Confident:
› Being self-reliant
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Leader:
› Giving direction
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Flexible:
› The ability to adapt to change
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Realistic:
› Having a vision that is attainable; but dream big.
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Risk taker:
› Taking reasonable chances
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Decisive:
› Choosing a course of action
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Communicator:
› Passing a message on effectively
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Energetic:
› Taking action
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Creative:
› New ways to solve problems
Make a list of the reasons why you think
that a person might want to start up their
own business.
 Once you have made your list, put the
reasons in an order of priority - the most
important reason first down to the least
important reason.
 How many of the reasons on this list
match with yours?
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Inner control:
› Enterprising people take control of their own
destiny. They believe fully in the project they
are undertaking and will be determined to
follow it through to its conclusion.
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Planning:
› Enterprising people must be good planners.
They will be prepared to set short and longterm goals and to devise strategies to
achieve those goals.
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Innovation:
› Enterprising people are innovative and are
always looking out for new and better ways
of doing things.
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Decision making:
› Enterprising people must be prepared to
make decisions. They must be able to look at
a situation with an open mind and listen to
and consult with others before choosing a
definite course of action.
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Prioritising:
› Enterprising people must be able to look at
every situation on its merits and importance
and be able to allocate their time and
efforts to the most important task.
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Managing people:
› Enterprising people must be able to
communicate and interact effectively with
others. They must be able to relate well to
others and be able to carry them along with
them.
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Timing:
› Enterprising people must have good time
management skills. This means being able to
take the appropriate action at the right time
as well as making the best use of the time
available.
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Stress management:
› Enterprising people must be able to cope
well under pressure and be a calming
influence in stressful situations.
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Research an Irish or International Entrepreneur
you admire.
Profile his/her career in 400 words
Include information such as:
› What was the problem or opportunity that allowed
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the entrepreneur develop their idea
Their motivation for the establishment of the business.
Challenges facing their business
Personal characteristics and drive.
Secret of their success.
Plans for the future.
Due Thursday 27th Oct
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An intrepreneur is an employee working
within a business who shows enterprise.
He/she uses his/her initiative and thinks of
a new idea to help the business they
work in.
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Ireland is one of the most open trading
economies in the world with 140% of GNP
traded.
There is too strong a reliance on the home and
UK market. Over 80% of indigenous
manufacturing output is sold on the home or
UK market.
There is weak investment in Research and
Development and innovation.
There is still high levels of bureaucracy and
form filling to be complied with.
In some quarters, entrepreneurs are viewed as
‘chancers’ and not being honest.
The Irish are wary of change and venturing
into the unknown. There is little tolerance of
failures which can hamper further efforts at
start up.
 In the case of service companies, taxation
levels would be considered excessive.
 In the past our education system
encouraged their students towards the
secure job. As this concept exists no longer,
there is a need to encourage people to
become self sufficient.
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In 2007:
 18,740 new businesses started in Ireland
 1 in 10 adults owned or ran their own business.
 There were 260,000 small businesses in Ireland in
2007, compared to 160,000 ten years previous.
 Ireland ranked No.1 in Europe in terms of
‘cultural perception of entrepreneurship’.
 Ireland was best in terms of Government
support for new and expanding firms.
 In Ireland, new business activity is highly
concentrated in Dublin and a couple of major
cities and large towns.
Individuals:
 Learning a new skill
 Forming a band
 Organising an outing or party
 Taking a course to improve career
prospects
 Joining a club to meet new people
Families:
 Decorating, altering or extending the
family home.
 Organising a get-together for the
extended family.
 Building a tree-house together.
 Organising family holidays.
Communities:
 Setting up clubs to suit different groups of
people.
 Organising meals-on-wheels.
 Setting up a job centre or community
centre.
 Organising a community clean-up.
City or County Councils:
 Building children’s playgrounds,
swimming pools and skateparks.
 Urban renewal projects.
 Improving roads.
 Building houses.
 Creating parks.
Government:
 Building roads, schools, hospitals.
 Setting up the International Financial
Services Centre.
 National Development Plan.
 Nanoscience Centre in TCD.
 Wave power projects in Mayo and
Galway.
International:
 International agreements on trade, the
environment, climate change, human
rights.
 The formation and development of the
EU.
 The international Space Station.
 The Large Hadron Collider in Geneva.
With reference to the video, what
entrepreneurial characteristics were
evident from the two founders?
 Identify and comment on the
relationship that exists between:
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› Investor and entrepreneur.
› Entrepreneur and customer.
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What skills are required by the
entrepreneurs to remain successful into
the future.