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Download Clarification on Ecological Psychology and Embodiment
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Clarification on Ecological Psychology and Embodiment February 25, 2004 Interface semantics • Structuralism (semiotics) • “Affordances” (gestalt) Sign = Sr + Sd (Structuralism) • Linguistics • Saussure Structuralism • Admits values and history • All meaning is relative • Used in designing control, display and attention management • Foundation for: – Post-Modernism – Critical Theory – Post-Structuralism Gestalt / “Affordances” • Gestalt psychology – Kurt Lewin – The whole is more than the sum of the parts • Ecological psychology: a psychology of affordance – JJ Gibson – Door handle “wants” to be grasped “Affordances” • Does not admit values or history • “Universals” • Mostly used for control aspects Pour me Hold me Yank me “Affordance” Structuralism Pour me Hold me Green plastic says outdoor power tool Yank me “Affordance” Blender 2-stroke chainsaw engine says “Macho” Name says harddrinkin’ at sporting events Find every thing Click this “Affordance” Type here Find every thing “Official” Click this “Affordance” “We care” Type here Structuralism What does this font say? Title or link? Embodiment Creating interfaces that allow “FLOW”: loss of selfconsciousness in the activity Example: Soccer, skiing, writing Embodiment Creating interfaces that allow “FLOW”: loss of selfconsciousness in the activity Example: Soccer, skiing, writing “EXPERTESE” may involve embodiment but is not embodiment. Embodiment Creating interfaces that allow “FLOW”: loss of selfconsciousness in the activity Example: Soccer, skiing, writing “EXPERTESE” may involve embodiment but is not embodiment. Pour Me CSCW question: WHEN does the object say what and to WHOM? (Tony and the electric Put on stove kettle) (oops) Plug in
