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Challenges Across the Industry: Space
PRESENTED BY
ROGER KRONE
President
Boeing Network & Space Systems
Launch and Payload History 1957-2010
200
180
160
Forecast
140
120
100
80
60
Payloads
Launch Vehicles
40
20
Data courtesy of the Teal Group.
Export control # ARL-11-MMW087.
2015
2010
2005
2000
1995
1990
1985
1980
1975
1970
1965
1960
1957
0
Product/Business Cycle
Business
Optimization
Sales
Market
Development
Concept
Development
Decline
Concept
Creation
Time
Export control # ARL-11-MMW087.
Product/Business Cycle
Business
Optimization
Innovation
Sales
Market
Development
Concept
Development
Decline
Concept
Creation
Time
Export control # ARL-11-MMW087.
Product/Business Cycle
Business
Optimization
Sales
Market
Development
Concept
Development
Decline
Concept
Creation
Time
Export control # ARL-11-MMW087.
Example: Auto Industry
Where are
we now?
Global Suppliers
Lean Manufacturing
?
Bigger is
Better
Sales
Brand and
Feature
Proliferation
Model T
Assembly-Line
Automation
Cottage
Industry
Buick
Cadillac
Chrysler
Chevrolet
Crosley
Time
Export control # ARL-11-MMW087.
Anti-lock Brake System
Macro Economic View of Space Industry
Satellite
Manufacturing
Employees
Satellites
Per Year
26,369**
Maximum
200*
Excess Capacity
28.6%
Employees
Support
Current Output
{
140
120
100
*Maximum annual satellite delivery capacity estimate based on maximum number of satellite deliveries per manufacturer from
2005 to 2010 in publicly available records. Estimate does not take into account ability of suppliers to support this capacity.
**Employment figures are as of 3Q 2009, derived from U.S. Bureau of Labor Statistics (BLS) — the most recent complete data as
of June 2010 (Satellite Industries Association “State of the Satellite Industry Report” dated June 2010)
Export control # ARL-11-MMW087.
18,835
Innovation Across the Value Stream
Business model
Features
Leasing
Common Platform
Finance
Process
Product
Delivery
Assembly-Line Automation
Dealerships
Core process
Brand
Export control # ARL-11-MMW087.
Innovation Across the Value Stream
 Commercialization
 Block buys
 Fractionated functionality
 Easier capitalization
Finance
 Common satellite bus
 Modular components
 MRP/ERP– managing to skyline
 Reduced non-recurring costs
Process
Product
 Lean manufacturing
 Standardization
 Commercial supply chain
 Focused factory
Export control # ARL-11-MMW087.
Delivery
 Common launch vehicle adapter
 Leased capacity
 Hosted payloads
 Reprogrammable processors
(Spaceway)
Challenge to the Industry
How do we facilitate innovation
across commercial, civil and
government sectors?
Export control # ARL-11-MMW087.