Download Comfortable Empty Nesters (5A)

LifeMode Group: GenXurban
Comfortable Empty Nesters
5A
Households: 2,973,000
Average Household Size: 2.50
Median Age: 46.8
Median Household Income: $68,000
WHO ARE WE?
OUR NEIGHBORHOOD
SOCIOECONOMIC TRAITS
Residents in this large, growing segment are older, with
more than half of all householders aged 55 or older;
many still live in the suburbs where they grew up. Most
are professionals working in government, health care,
or manufacturing. These Baby Boomers are earning a
comfortable living and benefitting from years of prudent
investing and saving. Their net worth is well above
average (Index 363). Many are enjoying the transition
from child rearing to retirement. They value their health
and financial well-being.
• Married couples, some with children,
but most without (Index 149).
• Education: 34% college graduates;
nearly 66% with some college education.
• Average household size slightly lower at 2.50.
• Low unemployment at 7%;
average labor force participation at 61%.
• Found throughout the suburbs and small
towns of metropolitan areas, where most
residents own and live in single-family
detached homes (Index 142).
• Most homes built between 1950 and 1990
(Index 129).
• Households generally have one or
two vehicles.
• Most households income from wages or
salaries, but a third also draw income from
investments (Index 154) and retirement
(Index 166).
• Comfortable Empty Nesters residents
physically and financially active.
• Prefer eating at home instead of dining out.
• Home maintenance a priority among
these homeowners.
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
5A
LifeMode Group: GenXurban
TAPESTRY
Comfortable Empty Nesters
SEGMENTATION
esri.com/tapestry
AGE BY SEX (Esri data)
RACE AND ETHNICITY (Esri data)
INCOME AND NET WORTH
Median Age: 46.8 US: 37.6
The Diversity Index summarizes racial and ethnic diversity. The index
shows the likelihood that two persons, chosen at random from the
same area, belong to different race or ethnic groups. The index
ranges from 0 (no diversity) to 100 (complete diversity).
Net worth measures total household assets (homes, vehicles,
investments, etc.) less any debts, secured (e.g., mortgages)
or unsecured (credit cards). Household income and
net worth are estimated by Esri.
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Diversity Index: 30.6 US: 62.1
Hispanic*
6.1%
Multiple
1.9%
Other
1.6%
Asian and
Pac. Island
American
Indian
Median Household Income
$68,000
0
2.2%
5.5%
4%
0
Male
4%
$90k
$120k+
$300k
$400k+
88.3%
0
8%
Female
$60k
$258,000
White
8%
$30k
Median Net Worth
0.4%
Black
US Median $51,000
0
20%
40%
* Hispanic can be of any race.
60%
US Median $71,000
80%
0
US Average
$100k
$200k
AVERAGE HOUSEHOLD BUDGET INDEX
OCCUPATION BY EARNINGS
The index compares the average amount spent in this market’s household budgets for
housing, food, apparel, etc., to the average amount spent by all US households. An index
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
The five occupations with the highest number of workers in the market are displayed
by median earnings. Data from the Census Bureau’s American Community Survey.
117
Housing
$80,000
Median Earnings
114
Food
76
Apparel & Services
116
Transportation
126
Health Care
Entertainment &
Recreation
123
Education
118
Pensions &
Social Security
121
Other
118
0
50
100
Health Care Practitioners
and Technical
$60,000
Office and
Administrative Support
$40,000
Education, Training,
and Library
$20,000
Sales and Related
0
150
200
250
300
350
Management
100,000
300,000
Workers ( Age 16+)
500,000
700,000
LifeMode Group: GenXurban
5A
TAPESTRY
Comfortable Empty Nesters
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
(Consumer preferences are estimated from data by GfK MRI)
Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
Tenure and home value are estimated by Esri. Housing type and average
rent are from the Census Bureau’s American Community Survey.
• Residents enjoy listening to sports radio or watching sports on television.
• Physically active, they play golf, ski, ride bicycles, and work out regularly.
• Spending a lot of time online isn’t a priority, so most own older home computers.
• Financial portfolio includes stocks, certificates of deposit, mutual funds, and real estate.
Own
87.5%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
12.5%
Single Family
Median Value:
$187,000
US Median: $177, 000
POPULATION CHARACTERISTICS
ESRI INDEXES
Total population, average annual population change since Census 2010, and average
density (population per square mile) are displayed for the market relative to the size
and change among all Tapestry markets. Data estimated by Esri.
Esri developed three indexes to display average household wealth, socioeconomic status,
and housing affordability for the market relative to US standards.
900,000
Population
11,000,000
0
7,545,000
-0.5%
Population Growth (Annual %)
Wealth Index
3.0%
0
0.4%
0
Population
350
137
Socioeconomic Status Index
Density (Persons per sq. mile)
1000
277
350
147
25,000
0
185
Housing Affordability Index
350
5A
LifeMode Group: GenXurban
TAPESTRY
Comfortable Empty Nesters
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
This map illustrates the density and
distribution of the Comfortable Empty Nesters
Tapestry Segment by households.
High
Low
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