Download Barrios Urbanos (7D)

LifeMode Group: Ethnic Enclaves
Barrios Urbanos
7D
Households: 1,243,000
Average Household Size: 3.59
Median Age: 28.3
Median Household Income: $36,000
WHO ARE WE?
OUR NEIGHBORHOOD
SOCIOECONOMIC TRAITS
Family is central within these diverse communities.
Hispanics make up more than 70% of the residents.
More than one in four are foreign born, bringing rich
cultural traditions to these neighborhoods in the urban
outskirts. Dominating this market are younger families
with children or single-parent households with multiple
generations living under the same roof. These households
balance their budgets carefully but also indulge in the
latest trends and purchase with an eye to brands. Most
workers are employed in skilled positions across the
manufacturing, construction, or retail trade sectors.
• Family market; over a third of all households
are married couples with children, with a
number of multigenerational households
and single-parent families; household size
is higher at 3.59.
• While a majority finished high school,
over 40% have not (Index 303).
• While most residents live in single-family
homes, almost 10% of householders reside
in mobile home parks.
• Nearly one in four households is below
the poverty level (Index 179).
• Homes are owner occupied, with slightly
higher monthly costs (Index 106) but fewer
mortgages (Index 89).
• Most are older homes, more than 60% built
from 1950 to 1989.
• Unemployment is higher at 12%
(Index 135); labor force participation
is slightly lower at 61%.
• Residents balance their budgets carefully
by spending only on necessities and
limiting activities like dining out.
• Many have no financial investments
or retirement savings, but they have
their homes.
• Most households have one or two vehicles;
many commuters car pool or walk to work
(Index 152).
TAPESTRY
TM
SEGMENTATION
esri.com/tapestry
• Barrios Urbanos residents live within the
urban periphery of larger metropolitan
areas across the South and West.
Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by GfK MRI.
7D
LifeMode Group: Ethnic Enclaves
TAPESTRY
Barrios Urbanos
SEGMENTATION
esri.com/tapestry
AGE BY SEX (Esri data)
RACE AND ETHNICITY (Esri data)
INCOME AND NET WORTH
Median Age: 28.3 US: 37.6
The Diversity Index summarizes racial and ethnic diversity. The index
shows the likelihood that two persons, chosen at random from the
same area, belong to different race or ethnic groups. The index
ranges from 0 (no diversity) to 100 (complete diversity).
Net worth measures total household assets (homes, vehicles,
investments, etc.) less any debts, secured (e.g., mortgages)
or unsecured (credit cards). Household income and
net worth are estimated by Esri.
| Indicates US
85+
80–84
75–79
70–74
65–69
60–64
55–59
50–54
45–49
40–44
35–39
30–34
25–29
20–24
15–19
10–14
5–9
<5
TM
Diversity Index: 80.3 US: 62.1
Hispanic*
71.7%
Multiple
$36,000
3.6%
Other
28.2%
Asian and
Pac. Island
American
Indian
0
2.2%
4%
0
4%
$60k
$90k
$120k+
$300k
$400k+
$22,000
57.0%
0
8%
Female
$30k
Median Net Worth
7.8%
White
Male
US Median $51,000
0
1.3%
Black
8%
Median Household Income
20%
40%
* Hispanic can be of any race.
60%
US Median $71,000
80%
0
US Average
$100k
$200k
AVERAGE HOUSEHOLD BUDGET INDEX
OCCUPATION BY EARNINGS
The index compares the average amount spent in this market’s household budgets for
housing, food, apparel, etc., to the average amount spent by all US households. An index
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
The five occupations with the highest number of workers in the market are displayed
by median earnings. Data from the Census Bureau’s American Community Survey.
65
Food
66
$30,000
Median Earnings
Housing
43
Apparel & Services
66
Transportation
59
Health Care
Entertainment &
Recreation
63
56
Education
Pensions &
Social Security
63
Other
60
0
50
Transportation
and Material Moving
$20,000
Sales and Related
150
200
250
300
350
Office and Administrative
Support
Production
$10,000
0
100
Construction
and Extraction
100,000
200,000
Workers ( Age 16+)
300,000
7D
LifeMode Group: Ethnic Enclaves
TAPESTRY
Barrios Urbanos
MARKET PROFILE
TM
SEGMENTATION
esri.com/tapestry
HOUSING
(Consumer preferences are estimated from data by GfK MRI)
Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
Tenure and home value are estimated by Esri. Housing type and average
rent are from the Census Bureau’s American Community Survey.
• Residents shop at discount department stores for baby and children’s products.
• Many households subscribe to satellite television to watch their favorite
Hispanic programs.
• Magazines are extremely popular sources of news and the latest trends,
including baby, bridal, and parenthood types of magazines.
• Typical of this diverse segment, Hispanic programming dominates the radio dials.
Own
60.9%
Typical Housing:
Home
Ownership
US Percentage:
63.6% Own
36.4% Rent
Rent
39.1%
Single Family
Median Value:
$92,000
s
US Median: $177, 000
POPULATION CHARACTERISTICS
ESRI INDEXES
Total population, average annual population change since Census 2010, and average
density (population per square mile) are displayed for the market relative to the size
and change among all Tapestry markets. Data estimated by Esri.
Esri developed three indexes to display average household wealth, socioeconomic status,
and housing affordability for the market relative to US standards.
900,000
Population
11,000,000
0
4,498,000
-0.5%
Population Growth (Annual %)
Wealth Index
3.0%
0
0.8%
0
Population
350
72
Socioeconomic Status Index
Density (Persons per sq. mile)
1000
499
350
49
25,000
0
194
Housing Affordability Index
350
7D
LifeMode Group: Ethnic Enclaves
TAPESTRY
Barrios Urbanos
SEGMENTATION
esri.com/tapestry
SEGMENT DENSITY
This map illustrates the density and
distribution of the Barrios Urbanos
Tapestry Segment by households.
High
Low
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