Download Company: Rams Head - The Rams Head Group

Company: Rams Head
Title: Marketing Associate, Rams Head Group
Effective Date: July 2017
Department: Marketing & Promotions
Reporting To: Vice President Marketing
Job Type: Full-Time, with flexibility as some events take place nights & weekends. 40 hours per week
minimum.
Location: Annapolis, Maryland office with limited travel to restaurant locations
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Summary
Rams Head is seeking a Marketing Associate to assist the Marketing & Promotions office. The Marketing
Associate will be responsible for executing and developing marketing strategies to support over 400
concerts a year, weekly and monthly restaurant events and promotions, and the Rams Head brand.
Working with the General Managers & Executive Team, this role will help to increase the financial
objectives of the Rams Head Group.
Qualifications
 Able to understand marketing strategies and how to execute them
 Self Starter, extroverted, resourceful, innovative & creative thinker
 Demonstrate logical analysis and problem solving skills
 Able to build and maintain productive & positive relationships
 Demonstrate good listening, written, and oral communication skills
 Excellent organizational skills and attention to detail
 Ability to thrive in a fast paced environment
 Reflect an appropriate sense of urgency with the ability to prioritize deadlines
 Proficient in social media platforms
 Strong writer with excellent proof reading skills
 Previous marketing experience or knowledge a plus
 Basic knowledge of HTML, WordPress, Photoshop a plus
Responsibilities
 Moderate & supply relevant and engaging content for social media accounts including, but not
limited to:
 Twitter: @ramsheadgroup, @ramsheadonstage
 Facebook: 5 restaurants, 1 music venue
 Instagram: @ramsheadgroup, @ramshead_onstage
 Rams Head Group Blog
 Prepare, execute & monitor comprehensive marketing/promotional campaigns:
 Implement and monitor budgets and projections
 Develop email blasts sent to 130k+ subscribers
 Identify and track KPIs
 Create & distribute press releases to media outlets
 Work with partners to cross promote
 Execute contests to increase ticket sales
 Coordinate all printed marketing materials & delivery
 Ensure the financial success of individual events
 Enact both short term and long term promotions
 Recap events and promotions
 Ensure proper communication of events to the management teams
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Be a positive ambassador for the Rams Head brand at all times
Attend showcasing events on behalf of Rams Head
Continuously develop new ways to generate sales & create excitement
Maintain online reputation and community
Update all restaurant websites with promotions, events, and live music schedule
Build shows in ticketing system and respond to ticket count emails
Establish goodwill and build community relationships. Tie-in with local community events,
festivals, parades, etc. with cross promotion. Participate in local professional groups.
Plan and execute monthly selling contests across locations
Assist Marketing team in day to day activities & other duties as needed
Light administrative tasks
Salary
 Salary based on experience
If you feel this position is for you, please email your resume and cover letter including salary requirements
to [email protected]
ABOUT THE RAMS HEAD GROUP
The Rams Head Group, an Annapolis-based restaurant and entertainment company, currently owns and
operates five restaurant locations in the region: two Rams Head Tavern locations (Annapolis and Savage,
Maryland); Rams Head Roadhouse in Crownsville, Maryland; Rams Head Shore House in Stevensville,
Maryland; and Rams Head Dockside in Glen Burnie, Maryland. Additionally, Rams Head operates Rams
Head On Stage in Annapolis, Maryland which has been recognized as the Top Club under 500 seats in the
world by Pollstar Magazine. Rams Head also provides programming for Maryland Hall for the Creative Arts
in Annapolis, Maryland; The Stanley Hotel in Estes Park, Colorado; and Key West Theatre in Key West,
Florida.