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Jerzy Surma, Ph.D.
E-mail: [email protected]
Home page: surma.edu.pl/surma.html
EDUCATION
2013
2009
2006
1993
1992
1989
Executive Certificate in Management and Leadership, MIT, USA
International Faculty Program, IESE Business School, Spain
Postgraduates Studies in Business Administration, Warsaw School of Economics, Poland
PhD., Business Economics, University of Economics, Wroclaw, Poland
Business Management Program, Hasselt University, Belgium
M.Sc., Computer Science, Technical University, Wroclaw, Poland
UNIVERSITY POSITIONS
University of Massachusetts Lowell, 2013 –
College of Management
Visiting Professor
Harvard Business School, 2011 - 2012
Strategy Unit
Visiting Scholar
Warsaw School of Economics, 2006 –
Department of Management Systems
Assistant Professor
Director of Postgraduate Studies in Business Intelligence
Technical University of Wroclaw, 1997 – 2005
Department of Management and Information Technology
Assistant Professor of Information Systems
Hasselt University, 1996-1997
Department of Applied Economics
Visiting Professor of Management Information Systems
Institute Francais du Petrole, Paris, 1995-1996
Artificial Intelligence Lab
Postdoc in Applied Artificial Intelligence
University of Economics, Wroclaw, 1993-1995
Department of Management Information Systems
Assistant Professor of Information Systems
PROFESSIONAL WORK EXPERIENCE
IMG Information Management Group, 2003 – 2006
Vice President of Business Consulting
Professional activities: client profitability analysis, CRM, strategy management and analysis,
balanced scorecard design, business process re-engineering, change management, management
by objectives, business intelligence solutions, ERP implementation, IT strategy development.
SAS Intitute Poland, 2002
Director of Strategy and Development
Professional activities: business development, customer intelligence in telecommunication
and financial services, data warehousing.
T-Systems Poland, 1998-2002
Director of Software Development Center
Professional activities: business intelligence, CRM-CLM, e-business services and portals
development for supporting customer relationship management, data warehousing.
PUBLICATIONS (Selected publications in English)
Journals:
1. Piskorski, M., Surma, J (2013). Privacy Controls and User Contribution to Facebook.
Organizational Science (under submission)
2. Surma, J. (2012). Case-based reasoning in strategy planning. Expert Systems . The
Journal of Knowledge Engineering. doi: 10.1111/exsy.12003.
3. Surma J. (2010). Supporting strategic decision making with case-based reasoning.
International Journal of Business Insights and Transformation, vol. 2, issue 1 (October09
- March10)
4. Surma J., Braunschweig B. (1996). Case-Based Retrieval in Process Engineering:
Supporting Design by Reusing Flowsheets. International Journal of Engineering
Applications in Artificial Intelligence. Special Issue: AI in Design 9(4): 385-391.
5. Surma J., Vanhoof K. (1994). Comparing two Hybrid Expert System Shells. International
Journal of Software Engineering and Knowledge Engineering, vol.4, no.1 (1994), p. 159164.
Books and books chapters:
Surma, J. (2012). Modeling customer behavior and social relations with analytical
profiles in Social Network Mining, Analysis and Research Trends: Techniques and
Applications, ed. I-Hsien Ting, IGI Global, New York
2. Surma, J. (2011). Business Intelligence, Business Expert Press, New York
1.
Surma, J. (2010). Case-Based Reasoning for Supporting Strategy Decision Making in
Small and Medium Enterprises in "Successful Case-based Reasoning Applications", ed.
L. Jain, S. Montani, Springer Verlag, Berlin
4. Surma J. (2008). Supporting Value Based Management by Business Intelligence in
Value Creation in the Era of Service Economy, edited by A.Herman, A. Szablewski, Warsaw
School of Economics, Warsaw
5. Sommeren M., Surma J., Torasso P. (1998). A Utility-Based Approach to Speedup
Learning with Multiple Representations. In ed. M. Someren Learning with Multiple
Representations. Pergamon, Elsevier Science: 283-306
3.
Conference papers:
1. Surma J., Lapczynski M. (2012). Hybrid Predictive Models for Optimizing Marketing
Banner Ad Campaign in On-line Social Network. The 2012 International Conference
on Data Mining (DMIN12), Las Vegas
2. Surma J., Furmanek A. (2011). Data mining in on-line social network for marketing
response analysis . The Third IEEE International Conference on Social Computing
(SocialCom2011), MIT, Cambridge
3. Surma J., Lapczynski M. (2011). Selecting data mining model for web advertising in
virtual communities . The First International Conference on Advances in Information
Mining and Management, Barcelona
4. Surma, J. Furmanek A. (2010). Improving marketing response by data mining in
social network. The 2nd International Conference on Mining Social Networks for
Decision Support, Odense
5. Surma J. (2010). STRATEGOS: A case-based approach to strategy making in SME.
International Workshop on Advanced in Business ICT, Wisla
6. Surma, J. (2009). Case-based reasoning for supporting strategic decision making in
turbulent environments for SMEs. The 29th SMS Annual International Conference,
Strategies in an Uncertain World, Washington
7. Surma J., Vanhoof K. (1998). An Empirical Study on Combining Instance-Based and
Rule-Based Classifiers. In Proceedings of the AAAI‘98 Spring Symposium on Multimodal
Reasoning, AAAI Press, Stanford
8. Sommeren M., Surma J., Torasso P. (1997). A Utility-Based Approach to Learning in a
Mixed CBR-MBR Architecture. In ed. Leake & Plaza, Case-Based Reasoning: Research and
Developmen, ICCBR’97. Springer Verlag: 477-488
9. Surma J. (1997). A Similarity Measure for Aggregation Taxonomies. Proceedings of the
European Conference on Machine Learning (Workshop: „Case-Based Learning: Beyond
Classification of Features Vectors”), Praga.
10. Surma J., Vanhoof K., Limere A. (1997). Integrating Rules and Cases for Data Mining in
Finacial Databases. In ed. Smith, Artificial Intelligence Applications, EXPERYS’97, IITTInternational, Technology Transfer Series: 61-66.
11. Surma J., Braunschweig B. (1996). REPRO: Supporting Flowsheet Design by CaseBased Retrieval. In ed. Smith & Faltings, Advances in Case-Based Reasoning. Proceedings
of the Third European Workshop, EWCBR'96, Springer Verlag: 400-412.
12. Surma J., Vanhoof K., Limere A. (1996). Bancruptcy classification with Rules and
Cases. BENELEARN-96, Proceed. of the 6th Belgian-Dutch Conference on Machine
Learning. Universiteit Maastricht
13. Surma J., Vanhoof K. (1995). Integrating Rules and Cases for the Classification Task. In
ed. Veloso & Aamodt, Case-Based Reasoning: Research and Development. Proceedings of
the First International Case-Based Reasoning Conference, ICCBR'95. Springer Verlag:
325-334
14. Surma J. (1994). Enhancing Similarity Measure with Domain Specific Knowledge.
Proceedings of the Second European Workshop on Case-Based Reasoning EWCBR’94,
Paris: 365-372.
LATES SEMINARS
Piskorski, M., Surma, J. (2012). Social Failures & Solutions: Evidence from OkCupid &
Facebook. Presented in Harvard Business School Networked Business Seminar.
TEACHING MATERIALS
Tequila Mobile. (2012). Harvard Business School Case, co-author with prof. Hanna Halaburda
COURSES TAUGHT
Undergraduate:
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Management Information Systems (MIS)
Business Process Management
Business Intelligence
Postgraduate, MBA, PhD:
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Corporate Development and Information Technology (MBA at Carlson School of
Management - University of Minnesota and Warsaw School of Economics )
Customer Intelligence (Master Program: Universitat Politècnica de Catalunya)
Transforming Business Through Information Technology
Current Topics in MIS: Social Media (MBA at UMass Lowell)
On-line Economy and On-line Social Networks (under preparation)
Additional activities:
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Postgraduate Studies in Business Intelligence - program manager and curriculum
development
Seminar on research methods in Management - coordinator and curriculum
development
PROFESSIONAL ACTIVITIES
Member of the board of directors: One-2-One (2006-8), Teta (2008-10), Kety (2010 -), BZ
WBK (2012-)
Visiting Professor: University of Louis Pasteur (France), University of Amsterdam (Holland),
Romeris Univerity (Lithuania), Hasselt University (Belgium), Universitat Politècnica de
Catalunya (Spain), Harvard Business School (USA)
Member: Association for Information Systems, Strategic Management Society, Foresight 2020,
European Union FP7 Expert
Editor/reviewer:
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Social Network Analysis and Mining (Springer) - reviewer
Expert Systems . The Journal of Knowledge Engineering (Willey) - reviewer
Information Systems Frontiers (Springer) - reviewer
Engineering Application of Artificial Intelligence (Elsevier) - former reviewer
Conference Chair:
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Application Track Chair - 18th ICCBR , 2010
Program Committee Member:
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First International Conference on Case-Based Reasoning, ICCBR, 1995
International Conference on Artificial Intelligence & Expert Systems Applications,, 1996
European Conference on Machine Learning (Workshop on ”Case-Based Learning”), 1997
International Conference on Artificial Intelligence & Expert Systems Applications, 1997
European Workshop on Case-Based Reasoning, EWCBR, 1998
AAAI Spring Symposium on Multimodal Reasoning, Stanford, 1998
European Workshop on Case Based Reasoning, EWCBR, 2000
6th - 9th European Conference on Case Based Reasoning, 2002 -8
18th – 19th International Conference on Case Based Reasoning, Alessandria 2010-11
2nd International Workshop on Mining Social Networks, Odense, 2010
European Conference on Intelligence and Security and Informatics, Athens, 2011
International Workshop on Social Computing, Networks, and Services, Crete, 2011
International Conference on Advances in Social Network Analysis and Mining,
Kaohsiung, 2011
International Conference on Advances in Social Network Analysis and Mining, Istanbul,
2012
14th International Conference on Enterprise Information Systems, Wroclaw, 2012
International Conference on Business Information Systems, Vilnius, 2012
IEEE International Conference on Social Computing , 2012, 2103
International Conference on Enterprise Information Systems, 2013
Workshop on Behavior and Social Informatics (BSI), 2013
International Conference on Business Information Systems (BSI) 2013
RESEARCH GRANTS
Tempus Program, 1992
ACE UE Scholarship, 1996
European Science Foundation Grant, 1997-8
Ministry of Science and Higher Education, 2008-10
National Science Center Grant with co-operation with Harvard Business School, 2011-13