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Economic Roles and Economic Measurements Introduction to Business Chapters 3 and 4 Your Three Economic Roles •Your Consumer Role •Your Worker Role •Your Citizen Role Your Consumer Role • You exercise this role every time you make a purchase. • Consumers buy more than 2/3s of goods and services produced. • Your role as a consumer plays a central role in our economic system. • Consumers help businesses make decisions. Your Consumer Role-The Dollar Vote • The Dollar vote-- your decision to buy or not buy certain goods or services. – When you buy something you are “casting” your vote for it. – Businesses receive your dollar votes and those of other customers and knows the DEMAND for its products. Your Consumer Role-Supply and Demand • Demand—the quantity of a product or service that consumers are willing and able to buy at a particular price. • Supply—the quantity of a product or service that businesses are willing and able to provide at a particular price. Your Worker Role • You need a job to be a consumer. • You work to earn money to purchase your needs and wants. • The more you earn the more needs and wants you can satisfy. • Your worker role supports your consumer role. Your Worker Role—Standard of Living • Standard of Living—refers to the way you live as measured by the kinds and quality of goods and services you can afford. – The more money you earn the higher standard of living you can afford. Your Worker Role-Productivity • Labor productivity—the quantity of a good that an average worker can produce in one hour. – The US has a high productivity rate which improves our standard of living as a nation. – The higher your own productivity the more you increase your standard of living. – Improvements in technology and education increase labor productivity. Your Citizen Role-• Some needs and wants you cannot satisfy by yourself. • We fullfill our citizen role by paying taxes and voting. • Taxes are used to provide public goods. • By voting we make collective decisions. • Public goods—something needed by a community and provided by its government. Ex: roads, schools, police. What is GDP? • Gross Domestic Product —is the dollar value of all final goods and services produced in our country during one year. • GDP is one measure of how our economy is performing • GDP must keep growing to have a healthy economy What is GDP? What are the major categories of expenditures: • What consumers spend for food, clothing, and housing and all other wants. • What businesses spend for buildings, equipment, and supplies. • What government agencies spend to pay employees and to buy supplies. GDP by Country What is constant dollar GDP? • Constant dollar GDP —is the value of gross domestic product after taking out the effect of price changes. • GDP per capita – is calculated by dividing by dividing GDP by the total population. GDP per capita by Country Labor Productivity • An important source of economic growth is an increase in output per worker. • Productivity increase —an increase in goods and service from the same amounts of labor. – Productivity can be increased through more education and more technology—computers and robotics • We can work less and produce more when we increase labor productivity. Downside—we may have fewer jobs for an expanding workforce. Inflation and Deflation • Inflation—a sustained increase in the general level of prices. – Can occur when the demand for goods is greater than supply. – Most think that inflation is harmful because you must pay more for goods and services. – Mild inflation can stimulate economic growth. What is deflation? • A decrease in the general level of prices. – Occurs during recessions or depressions. – Prices are lower but people have less income to buy goods and services. – Deflation was notable during the great depression.