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Culture, eldorado of new urban strategies The European Union as first rank investor National Cultural Forum Moldova Chisinau 4 May 2017 Who are we? ₋ ₋ ₋ ₋ Since 1999, a European research centre specializing in economy of culture and sport based in Brussels and Shenzhen; Expert for the European Union, the Council of Europe, WIPO Consultancy in cultural and creative industries policies for territories (states, cities, regions) and for organisations. Management of European projects related to cultural investment/investment into culture. www.keanet.eu Outreach EU Budgets for Culture (2014-2020) • Creative Europe (€1.5 bil) • Innovation and Cohesion Policies (€80 Bil & €351 bil) • Support to SME / Cosme (€3 bil) • Support to PVD (€51 milliards) (Neighbourhood /Partnership / Pré-Accession…. www.cultureforcitiesandregions.eu The Leverage Effect • Every 1 € invested by the regional public authorities into the operational budget of Fondation Mons 2015 returned as net 5,5 € net into the Belgian economy. •Rationale: Setting up such programme attracts visitors, needs public and private investment into cultural and touristic infrastructure, gives jobs to local contractors and requires new employees. Where: • The leverage effect = (Contribution to GVA/the public share of the operational budget) Picture 3: De leverage effect of Mons 2015 Thank you! Philippe Kern, Managing Director [email protected]; @phikern 51 rue du Trône, 1050 Brussels +32 2 289 26 00 www.keanet.eu; www.keanet.cn KEA CREATIVE EUROPE groups @KEAtweets