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Product information Evaluating levels of unemployment and economic hardship CAMEO Unemployment CAMEO Unemployment is a postcode level classification assessing economic inactivity, a key factor influencing the relative wealth of an area and levels of economic hardship. Improves customer insight Increases targeting precision Boosts response Lowers cost per acquisition Reduces marketing wastage and cuts costs Built using the latest Government Unemployment Registers, CAMEO Unemployment is a true evaluation of the unemployment rate. Built using long and short term unemployment rates across male and female claimants gathered at super output area level – identifies unemployment in isolation as a key differentiator. Groups all UK postcodes into 20 distinct unemployment groups which band local neighbourhoods by two key variables: The percentage of unemployed households within a postcode The index of unemployed households in a postcode compared to the average CAMEO Unemployment Group Code 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 XX % GB Households 4.96 4.97 4.96 4.99 4.98 4.97 4.99 4.98 4.99 4.97 4.98 4.98 4.99 4.99 4.98 4.98 4.99 4.99 4.99 4.99 0.39 % Economically Inactive Economic Inactivity Index Households (100=national average) 0% - 1.6% 14 1.6% - 2.3% 24 2.3% - 2.8% 31 2.8% - 3.3% 38 3.3% - 3.8% 43 3.8% - 4.3% 49 4.3% - 4.8% 55 4.8% - 5.4% 62 5.4% - 6.1% 70 6.1% - 6.9% 79 6.9% - 7.7% 89 7.7% - 8.7% 100 8.7% - 9.8% 112 9.8% - 11.1% 127 11.1% - 12.6% 143 12.6% - 14.3% 162 14.3% - 16.5% 186 16.5% - 19.3% 216 19.3% - 23.8% 259 23.8%+ 360 Communal Establishments In Mixed Neighbourhoods Product information Key applications Enhance and segment customer databases Understand your customers and responders through profiling Locate and target more prospects by finding ‘look-a-likes’ Perform catchment area and site location analysis Understand market potential Screen marketing lists Use in advanced statistical analysis and modelling CAMEO Analysis CAMEO Analysis provides additional postcode indicators providing powerful insight for predictive modelling and statistical analysis. The analysis variables available for CAMEO Unemployment are: Variable Description CAMEO Unemployment 20 economic inactivity groups Long term male unemployment Unemployment among 18 to 24 year olds Unemployment among 25 to 39 year olds Unemployment among those aged 40 and over Unemployment score Unemployment band Rate of long term male unemployment per thousand delivery points Rate of 18-24 yr old unemployment per thousand delivery points Rate of 25 to 39 yr old unemployment per thousand delivery points Rate of 40+ yr old unemployment per thousand delivery points Score (1-100) describing economic inactivity: high to below average 20 bands differentiating economic inactivity: high to below average Unemployment rate Unemployment Rate (rate per '000 households) Unemployment rate difference Unemployment Rate Difference (rate per '000 households) Unemployment rate index Unemployment Rate Index Unemployment rating Overall unemployment rating Unemployment rating index Overall unemployment rating index For more information call 0845 60 60 609 visit www.callcredit.co.uk or email [email protected]