Download CAMEO Unemployment

Product information
Evaluating levels of unemployment
and economic hardship
CAMEO Unemployment
CAMEO Unemployment is a postcode level classification assessing
economic inactivity, a key factor influencing the relative wealth of an
area and levels of economic hardship.
 Improves customer
insight
 Increases targeting
precision
 Boosts response
 Lowers cost per
acquisition
 Reduces marketing
wastage and cuts
costs
Built using the latest Government Unemployment Registers, CAMEO Unemployment is a
true evaluation of the unemployment rate.
Built using long and short term unemployment rates across male and female claimants
gathered at super output area level – identifies unemployment in isolation as a key
differentiator.
Groups all UK postcodes into 20 distinct unemployment groups which band local
neighbourhoods by two key variables:
 The percentage of unemployed households within a postcode
 The index of unemployed households in a postcode compared to the average
CAMEO Unemployment
Group Code
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
XX
% GB
Households
4.96
4.97
4.96
4.99
4.98
4.97
4.99
4.98
4.99
4.97
4.98
4.98
4.99
4.99
4.98
4.98
4.99
4.99
4.99
4.99
0.39
% Economically Inactive Economic Inactivity Index
Households
(100=national average)
0% - 1.6%
14
1.6% - 2.3%
24
2.3% - 2.8%
31
2.8% - 3.3%
38
3.3% - 3.8%
43
3.8% - 4.3%
49
4.3% - 4.8%
55
4.8% - 5.4%
62
5.4% - 6.1%
70
6.1% - 6.9%
79
6.9% - 7.7%
89
7.7% - 8.7%
100
8.7% - 9.8%
112
9.8% - 11.1%
127
11.1% - 12.6%
143
12.6% - 14.3%
162
14.3% - 16.5%
186
16.5% - 19.3%
216
19.3% - 23.8%
259
23.8%+
360
Communal Establishments In Mixed Neighbourhoods
Product information
Key applications
Enhance and segment customer databases
Understand your customers and responders through profiling
Locate and target more prospects by finding ‘look-a-likes’
Perform catchment area and site location analysis
Understand market potential
Screen marketing lists
Use in advanced statistical analysis and modelling
CAMEO Analysis
CAMEO Analysis provides additional postcode indicators providing powerful insight for predictive
modelling and statistical analysis.
The analysis variables available for CAMEO Unemployment are:
Variable
Description
CAMEO Unemployment
20 economic inactivity groups
Long term male unemployment
Unemployment among 18 to 24 year olds
Unemployment among 25 to 39 year olds
Unemployment among those aged 40 and over
Unemployment score
Unemployment band
Rate of long term male unemployment per thousand delivery
points
Rate of 18-24 yr old unemployment per thousand delivery
points
Rate of 25 to 39 yr old unemployment per thousand delivery
points
Rate of 40+ yr old unemployment per thousand delivery points
Score (1-100) describing economic inactivity: high to below
average
20 bands differentiating economic inactivity: high to below
average
Unemployment rate
Unemployment Rate (rate per '000 households)
Unemployment rate difference
Unemployment Rate Difference (rate per '000 households)
Unemployment rate index
Unemployment Rate Index
Unemployment rating
Overall unemployment rating
Unemployment rating index
Overall unemployment rating index
For more information call 0845 60 60 609
visit www.callcredit.co.uk or email [email protected]