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European/German Economy and travel habits 2010 Hamburg/Germany Oktober 2010 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved © 2010 Verlag Dieter Niedecken GmbH, all rights reserved National Deficit Prognosis of national deficit and new indebtedness 2010/2011 Germany has one of the lowest national deficits of the EU member countries and the lowest new indebtedness. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts 2 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Nominal Gross Domestic Product per Capita GDP per Capita, Euro per inhabitant, 2000–2009 France and Germany have the highest GDP per Capita among the EU member countries. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts 3 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Price Indices Price Index, 2000 = 100, Based on EURO Since 2000 Germany (red) has the lowest price development. In most other EU countries consumer prices increase faster and higher. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts, *forecast 4 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Industry expectations Industry production trends observed in recent months The industry production trends underline the positive development of Germany's economical development and go hand in hand with the increasing industry orders. Again Germany is the best performing country among the EU member countries. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts 5 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Unemployment Unemployment in % population, May 2009–June 2010 A performing economy and increasing industrial productivity lead to an decreasing unemployment. Germany has the lowest unemployment rate in EU – which is since January 2010 decreasing even further. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts 6 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Gross Disposable income of households Real adjusted gross disposable income of household per capita, 2008, EURO Germans have the highest gross disposable income per household and capita in the EU. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts 7 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Gross household savings rate Share of saving to gross disposable income, 2000–2008, % A high savings rate shows the financial stability of private households. Germany (red) is leading in financial performance and stability. Source: EUROSTAT, OECD, 2010/http://ec.europa.eu/eurostat/sectoaccounts 8 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Holiday plans for 2010 What kind of holidays are you planning in 2010? (%) In 2010 Germany is the leading outgoing market among Europe's source markets. Source: Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010, EU Commission 9 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Having the financial resources to travel in 2010 Will you have the necessary financial resources to be able to afford taking your planned holidays in 2010? (%) The majority of Germans have the financial resources to take the planned holidays in 2010 without any major difficulties. Source: Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010, EU Commission 10 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Planned destination of the main holiday 2010 Where do you plan to spend your main holiday in 2010? (%) Every second German plans to spend the main holidays abroad – in an international holiday destination. The majority of travelers in the Mediterranean countries plan domestic holidays. Source: Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010, EU Commission 11 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Top Tourism Spenders Top tourism spenders and outgoing markets 2008 and 2009 United Nations World tourism Organization, all figures in billion US$ Source: All figures in billion $, UNWTO 2009 12 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Business Situation German Travel Agencies HOLIDAY Travel situation seasonal high seasonal high rebound seasonal low seasonal low crises Source: Dr. Fried & Partner – Tourism Business Research, Frequent Interview of 2,000 German travel agencies 13 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Business Situation German Travel Agencies BUSINESS Travel situation rebound seasonal low crisis Source: Dr. Fried & Partner – Tourism Business Research, Frequent Interview of 2,000 German travel agencies 14 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Business Situation German Travel Agencies Revenue in Tourism (package tourism) and Airtransport (flights only) Source: T.A.T.S. – Tourism Research, Frequent Interview and booking analyses of 2,600 German travel agencies 15 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market Average disposable net income per citizen and year Source: German Federal Statistical Bureau 2007 16 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market Monthly net income of German households Source: German Federal Statistical Bureau 2007 17 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market Structure of German Households Source: German Federal Statistical Bureau 2007 18 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market School Holidays - the major vacation seasons Source: German Federal Statistical Burea2010 19 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market When do German start their trip planning? 80% of the German travellers have decided three months ahead on the destination Source: German Federal Statistical Bureau 2007 20 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market Where do you plan to spend your main holidays? % of those planning to have a holiday with at least 5 nights; Average of 2009/2010, German vacation travellers Source:Flash Eurobarometer 2010, Survey on the attidues of Europeans towards tourism, March 2010 21 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved The German Market Information research and booking habits on vacation trips In nearly 70% of the vacation trips booked a travel agent was involved Source: ROPO Study, TUI/GOOGLE, 20087 22 © 2010 Verlag Dieter Niedecken GmbH, all rights reserved Contact FVW Mediengruppe FVW Mediengruppe is publishing Germany's leading travel trade publications and websites. In addition the media group offers travel related companies, hotel groups, and tourism ministries a broad range of travel marketing services. For further information please refer to http://www.fvw-mediengruppe.com or contact us FVW Mediengruppe Matthias Schulz Director Int'l Markets Wandsbeker Allee 1 22041 Hamburg Germany 23 phone +49 40 41448-711 fax +49 40 41448-899 e-mail [email protected] © 2010 Verlag Dieter Niedecken GmbH, all rights reserved