Download Marketing at CPUT Libraries

Janine Lockhart
August 2009
Librarian
Snr Library
Asst
PR Intern
PR Intern
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Into the core: covers realigning with all relevant academic features and needs, focusing on our
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The click:
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Your place: targets enhanced client friendliness, aligning with the needs and the service delivery
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Our memory:
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Free to chase dreams: staff issues such as job assignment flexibility, multi-skilling,
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Budget – printing, entertainment, gifts, capital expenditure
clients, getting to their real needs, delivering on critical services, decisively moving into research
support, creating profile based services, etc.;
covers improved use of information technology, including digitisation, technology
integration and all other technology issues, e-mail on all PCs, using technology such as e-buying with
credit card methods, etc.;
preferences of the Millennial user, making the Library casual, friendly, coffee shop idea, using cell
phones to communicate with clients more easily, etc.;
covers initiatives to create a repository of CPUT information, including academic
documents such as electronic theses and dissertations, but also to capture (before it is too late) the old
Technikon archival histories, and begin building a new CPUT institutional memory; and
empowerment of staff, the latitude to do experimentation and to take risks, incentivising ideas and
rewarding success, doing much more internal research and development and obtaining the funding to
pursue it as it should be done in a true university.
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Marketing material and all branding
◦ Brochures (per campus)
◦ Bookmarks (per campus)
◦ General pamphlets (eResources, Digital Knowledge, etc.)
◦ Branding on databases
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Articles
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Moja (Staff newsletter)
Hub (Student newsletter)
Liasa In-Touch
Newsflash
Etc.
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Social Responsibilities
◦ Book donations to:
 Public libraries, schools, NGO’s etc.
 2009 we donated to:
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Cafda/Van Schaik bookstore
NGO: Thembalitsha
NGO: Narconon Drug Education
NGO: Starckrehoboth Fundraising
Launches, e.g. Digital Knowledge
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Exhibits (events calendar)
◦ 9 campus libraries - one per month per campus
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Feb – Budget Speech
March – Library Week
April – Freedom Day
May – Tobacco Awareness Month
June – National Blood Donor Month
July – Vacation
Aug – Woman’s Month
Sept – Disability Awareness Week & Heritage Day
Oct – Exam time
Find and collect exhibit material
Create PPT around topic for LCD Screens
Visit every branch and put up exhibit
Build up collection of exhibit materials
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Campaigns – noise campaign
Promotion of any services or new departments
◦ e.g. Adaptive Technology
◦ e.g. Entrepreneur Centre
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Fundraising and sponsorships e.g. market day
For Library staff
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Birthday cards
Raffle’s
Woman’s Day goody bag
Functions
Collections
The end!
Thank you